Strategic marketing: an applied perspective
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw-Hill
2007
|
| Subjects: | |
| Online Access: | Table of contents Publisher description |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | XI, 324 S. Ill. |
| ISBN: | 0073025860 |
Staff View
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| illustrated | Illustrated |
| index_date | 2024-07-02T17:31:16Z |
| indexdate | 2024-07-09T20:57:34Z |
| institution | BVB |
| isbn | 0073025860 |
| language | English |
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| physical | XI, 324 S. Ill. |
| publishDate | 2007 |
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| spelling | Alsem, Karel J. Verfasser aut Strategic marketing an applied perspective Karel Jan Alsem Boston McGraw-Hill 2007 XI, 324 S. Ill. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Marketing gtt Strategische planning gtt Marketing Management http://www.loc.gov/catdir/enhancements/fy0642/2006013722-t.html Table of contents http://www.loc.gov/catdir/enhancements/fy0642/2006013722-d.html Publisher description |
| spellingShingle | Alsem, Karel J. Strategic marketing an applied perspective Marketing gtt Strategische planning gtt Marketing Management |
| title | Strategic marketing an applied perspective |
| title_auth | Strategic marketing an applied perspective |
| title_exact_search | Strategic marketing an applied perspective |
| title_exact_search_txtP | Strategic marketing an applied perspective |
| title_full | Strategic marketing an applied perspective Karel Jan Alsem |
| title_fullStr | Strategic marketing an applied perspective Karel Jan Alsem |
| title_full_unstemmed | Strategic marketing an applied perspective Karel Jan Alsem |
| title_short | Strategic marketing |
| title_sort | strategic marketing an applied perspective |
| title_sub | an applied perspective |
| topic | Marketing gtt Strategische planning gtt Marketing Management |
| topic_facet | Marketing Strategische planning Marketing Management |
| url | http://www.loc.gov/catdir/enhancements/fy0642/2006013722-t.html http://www.loc.gov/catdir/enhancements/fy0642/2006013722-d.html |
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