Understanding and profiting from intellectual property: a guide for practioners and analysts
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Basingstoke
Palgrave Macmillan
2008
|
| Ausgabe: | 1. publ. |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXII, 309 S. Ill., graph. Darst. |
| ISBN: | 1403991723 9781403991720 |
Internformat
MARC
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| 245 | 1 | 0 | |a Understanding and profiting from intellectual property |b a guide for practioners and analysts |c Deli Yang |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Basingstoke |b Palgrave Macmillan |c 2008 | |
| 300 | |a XXII, 309 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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Datensatz im Suchindex
| _version_ | 1804136506664681472 |
|---|---|
| adam_text | FROM INTELLECTUAL; A GUIDE FOR PRACTITIONERS ARID ANALYSTS DELI YANG
.I. T. I * * . ** PALGRAVE MACMILLAN BRIEF CONTENTS LIST OF TABLES
XIII LIST OF FIGURES XIV LIST OF PHOTOS XV LIST OF OPENER AND CLOSER
CASES XVI LIST OF INTELLECTUAL PROPERTY FACTS - **.-* XVII LIST OF
ABBREVIATIONS AND ACRONYMS _ XVIII PREFACE AND ACKNOWLEDGEMENTS XXI
CHAPTER 1: UNDERSTANDING AND PROFITING FROM INTELLECTUAL PROPERTY: A
BEGINNING 1 PART I: INTELLECTUAL PROPERTY FUNDAMENTALS 11 CHAPTER 2:
INTELLECTUAL PROPERTY THEORIES 13 CHAPTER 3: INTELLECTUAL PROPERTY
SYSTEMS 39 PART II: INTELLECTUAL PROPERTY ENVIRONMENTS 69 CHAPTER 4: THE
EFFECTS OF INTELLECTUAL PROPERTY ON POLITICAL ECONOMY , 71 CHAPTER 5:
THE EFFECTS OF POLITICAL ECONOMY ON INTELLECTUAL PROPERTY 99 CHAPTER 6:
THE EFFECTS OF CULTURE ON INTELLECTUAL PROPERTY 116 PART III:
INTELLECTUAL PROPERTY MANAGEMENT 135 CHAPTER 7: MANAGING INTELLECTUAL
PROPERTY ASSETS 137 CHAPTER 8: VALUING INTELLECTUAL PROPERTY 162 PART
IV: INTELLECTUAL PROPERTY STRATEGIES 187 CHAPTER 9: COMMERCIALIZING
INTELLECTUAL PROPERTY INTERNATIONALLY 189 CHAPTER 10: LICENSING AND
CONTRACTING INTELLECTUAL PROPERTY INTERNATIONALLY 219 CHAPTER 11: GLOBAL
PIRACY AND STRATEGIC RESPONSES 251 CHAPTER 12: UNDERSTANDING AND
PROFITING FROM INTELLECTUAL PROPERTY: NEW BEGINNINGS 286 INDEX 293
CONTENTS LIST OF TABLES XIII LIST OF FIGURES XIV LIST OF PHOTOS . X
Y LIST OF OPENER AND CLOSER CASES XVI LIST OF INTELLECTUAL PROPERTY
FACTS , ,. ., XYII LIST OF ABBREVIATIONS AND ACRONYMS , XVIII PREFACE
AND ACKNOWLEDGEMENTS XXI CHAPTER 1: UNDERSTANDING AND PROFITING FROM
INTELLECTUAL PROPERTY: A BEGINNING 1 FOCUS AND STRUCTURE , 1 1.1 AIMS
AND PURPOSES ..,. .. 2 1.2 RATIONALE AND INTENDED READERSHIP : , * * 2
1.3 METHODOLOGICAL DELINEATION . , 3 1.4 STRUCTURE AND
THEMATICOVERVIEW^,.,, T , , . . .... , 5 A BEGINNING: A ROUTE MAP FOR
THE BOOK . P *. 9 N O T E , ,.-.*, IR .- .. .,.:.;.- - : -,..,....*.;
** ,, .. *.... . 1 0 PART I: INTELLECTUAL PROPERTY FUNDAMENTALS 11
CHAPTER 2: INTELLECTUAL PROPERTY THEORIES 13 FOCUS AND STRUCTURE 13
OPENER: HARRY POTTER AND HOW INTELLECTUAL PROPERTY CREATES WEALTH *
; -J-^ 2.1 INTELLECTUAL PROPERTY, AS A CONCEPT- .. VL , : 15 2.2 SCOPE
OF INTELLECTUAL PROPERTY .-R ,*.,**.. * 1^ * 2.2.1 PATENT * 19 2.2.2
UTILITY, MODEL * . , , . . . . . , . .19 2.2.3. INDUSTRIAL DESIGN . ,
. ./. -, .., . V 20 2.2.4.. MARK . ..:.:., ,: .. ,. . ; 20
2.2.5 COPYRIGHT , ! , .. ., 21 2.2.6 TRADE SECRET 7 , ..,.-,*..-.- 22
2R3 COMMON CHARACTERISTICS OF VARIOUS INTELLECTUAL PROPERTY ,. . :
FORMS , ..., .. ** . . . , , / . * .,. . * ( -22 2.3.1,
INTANGIBILITY. . . . , . , . . * ! , . * * .; : ?3 2.3.2
EXCLUSIVITY : . .,,,,. , : 23 2.3.3 LEGALITY . . * . .* 24 2.3.4
TERRITORIALITY. , ... . . TL ... ,24 2.4 DIALECTIC RATIONALIZATION OF
INTELLECTUAL PROPERTY PROTECTION 25 VII VIII CONTENTS 2.5 ACADEMIC
SCHOOLS OF THOUGHT ON INTELLECTUAL PROPERTY 28 CLOSER: BADGES OF
ALLEGIANCE OR TRADEMARK USE? 28 INTELLECTUAL PROPERTY FACTS: A CENTURY
OF WORLD PATENTS 30 SUMMARY 33 NOTES 34 REFERENCES AND FURTHER READING
36 CHAPTER 3: INTELLECTUAL PROPERTY SYSTEMS 39 FOCUS AND STRUCTURE 39
OPENER: THE REWARD SYSTEM: VIRTUE OR VICE? 40 3.1 THREE-PART
NATION-BASED INTELLECTUAL PROPERTY SYSTEMS .. 42 3.2 INTELLECTUAL
PROPERTY SYSTEMS IN THE US AND CHINA COMPARED 44 3.2.1 OBJECTIVES 44
3.2.2 LEGISLATIVE GUIDANCE 45 3.2.3 ADMINISTRATIVE CONTROL * ***** 46
3.2.4 JUDICIAL ENFORCEMENT 50 3.3 AN INTERNATIONAL INTELLECTUAL PROPERTY
SYSTEM 51 3.3.1 HOW DOES AN INTERNATIONAL INTELLECTUAL PROPERTY SYSTEM
FUNCTION?- 51 3.3.2 ISSUES FOR AN INTERNATIONAL INTELLECTUAL PROPERTY
SYSTEM .:*** 52 CLOSER: THE UTILITY MODEL: IN NEED OF
STANDARDIZATION! 55 INTELLECTUAL PROPERTY FACTS: GRANT LAGS AND GRANT
RATIOS 58 SUMMARY 6 2 NOTES , , . 63 REFERENCES AND FURTHER READING
65 PART II: INTELLECTUAL PROPERTY ENVIRONMENTS 69 CHAPTER 4: THE EFFECTS
OF INTELLECTUAL PROPERTY ON * POLITICAL ECONOMY 71 FOCUS AND STRUCTURE
71 OPENER: THE MICROCHIP THAT HAS TRANSFORMED THE WORLD 72 4.1 THE
EFFECTS OF INTELLECTUAL PROPERTY ON ECONOMIC GROWTH 74 4.2 THE EFFECTS
OF INTELLECTUAL PROPERTY ON INTERNATIONAL TRADE 76 4.3 THE EFFECTS OF
INTELLECTUAL PROPERTY ON FOREIGN DIRECT INVESTMENT : 78 4.4 THE
EFFECTS OF INTELLECTUAL PROPERTY ON WELFARE *. 79 4.5 THE EFFECTS OF
INTELLECTUAL PROPERTY ON LICENSING ; 80 4.6 THE EFFECTS OF
INTELLECTUAL PROPERTY ON TECHNOLOGY TRANSFER AND INNOVATION 82 4.7
OTHER EFFECTS OF INTELLECTUAL PROPERTY 85 CLOSER: OPENING THE SOURCE OF
SOFTWARE TECHNOLOGY 87 CONTENTS IX INTELLECTUAL PROPERTY FACTS:
MEASUREMENTS OF INTELLECTUAL PROPERTY SYSTEMS . 91 SUMMARY 93 NOTES . 9
4 REFERENCES AND FURTHER READING 95 CHAPTER 5: THE EFFECTS OF POLITICAL
ECONOMY ON INTELLECTUAL PROPERTY 99 FOCUS AND STRUCTURE 99 OPENER:
COPYRIGHT - HOW COPYING CAME TO BE WRONG? 100 5.1 THE EFFECTS OF
POLITICAL SYSTEMS ON INTELLECTUAL PROPERTY 102 5.2 THE EFFECTS OF LEGAL
SYSTEMS ON INTELLECTUAL PROPERTY 104 5.3 THE EFFECTS OF ECONOMIC SYSTEMS
ON INTELLECTUAL PROPERTY 106 CLOSER: THE HOT WAVES OF INTELLECTUAL
PROPERTY IN CHINA 107 INTELLECTUAL PROPERTY FACTS: INCOME, INDIVIDUALISM
AND PIRACY 110 SUMMARY . 112 NOTES 114 REFERENCES AND FURTHER READING
. 114 CHAPTER 6: THE EFFECTS OF CULTURE ON INTELLECTUAL PROPERTY 116
FOCUS AND STRUCTURE * , . 116 OPENER: DAZZLING THE WORLD: THE INDIAN
SOFTWARE EXPLOSION 117 6.1 EDUCATION AND INTELLECTUAL PROPERTY ; 119
6.2 RELIGION AND INTELLECTUAL PROPERTY 120 6.3 SOCIAL STRATIFICATION AND
INTELLECTUAL PROPERTY : 122 6.4 LANGUAGE AND INTELLECTUAL PROPERTY * 123
CLOSER: COLOR MARKS: TRANSCENDING LANGUAGE BARRIERS, OR CAUSING
DISPUTES? 125 INTELLECTUAL PROPERTY FACTS: CULTURE AND INTELLECTUAL * :
* PROPERTY IN FIGURES 128 SUMMARY 130 NOTES - 1 3 1 REFERENCES AND
FURTHER READING 132 PART III: INTELLECTUAL PROPERTY MANAGEMENT . 135
CHAPTER 7: MANAGING INTELLECTUAL PROPERTY ASSETS 137 FOCUS AND STRUCTURE
** * * 137 OPENER: THE SPIES WHO LOVED PEMBERTON 138 7.1 CORPORATE
CONTEXTS AND MANAGING INTELLECTUAL PROPERTY ASSETS * * 140 7.2
MANAGING INTELLECTUAL PROPERTY PEOPLE . 141 7.2.1 CORPORATE
INTELLECTUAL PROPERTY POSITIONING FOR RESOURCES NEED * . 141 X CONTENTS
7.2.2 BALANCING RESOURCES DISTRIBUTION TO MAXIMIZE INTELLECTUAL PROPERTY
CREATIVITY 143 7.2.3 INTERNAL PEOPLE-MANAGEMENT: THE IMPERATIVES 144 7.3
MANAGING INTELLECTUAL PROPERTY PRODUCTS AND SERVICES 146 7.3.1 MANAGING
THE INTELLECTUAL PROPERTY PORTFOLIO 146 7.3.2 CORPORATE TACTICS OF
INTELLECTUAL PROPERTY GENERATION, PROTECTION AND DISSEMINATION 148
CLOSER: DOWN TO INTELLECTUAL PROPERTY - FEATS AND VENTURES OF THE
GOOGLERS : 153 INTELLECTUAL PROPERTY FACTS: INTELLECTUAL PROPERTY
INSURANCE: INSURE ... OR UNSURE? 156 SUMMARY 158 NOTES , 159 REFERENCES
AND FURTHER READING 160 CHAPTER 8: VALUING INTELLECTUAL PROPERTY 162
FOCUS AND STRUCTURE 162 OPENER: AN INTELLECTUAL PROPERTY DEAL STARTS
WITH HOMEWORK 163 8.1 VARIED PERCEPTIONS OF INTELLECTUAL PROPERTY VALUE
165 8.2 THREE MAJOR VALUATION METHODS: PROS AND CONS 168 , 8.2.1 MARKET
APPROACH 168 8.2.2 COST APPROACH . 170 8.2.3 INCOME APPROACH 171 8.2.4
METHOD SELECTION 173 8.3 OTHER METHODS IN BRIEF 173 8.4 THE SIGNIFICANCE
OF INTELLECTUAL PROPERTY VALUATION 176 CLOSER: THE INTELLECTUAL PROPERTY
ASSETS OF THE GREEN EGGS . , AND HAM MAN 179 INTELLECTUAL PROPERTY
FACTS: ROYALTIES FOR VALUE 180 SUMMARY 183 NOTES 184 REFERENCES AND
FURTHER READING 184 PART IV: INTELLECTUAL PROPERTY STRATEGIES 187
CHAPTER 9: COMMERCIALIZING INTELLECTUAL PROPERTY INTERNATIONALLY 189
FOCUS AND STRUCTURE 189 OPENER: SINGING KARAOKE WITH THE
COCKROACH-KILLER SELLER! 190 9.1 PRE-COMMERCIALIZING EVALUATION , * 193
9.1.1 INTELLECTUAL PROPERTY OWNER S CAPACITY FOR PROFITING
INTERNATIONALLY 193 9.1.2 THE DRIVING FORCES BEHIND INTERNATIONALIZING
INTELLECTUAL PROPERTY . 194 CONTENTS XI 9.1.3 TARGETING COUNTRIES . 195
9.1.4 TIMING . 196 9.2 INTERNATIONALIZING INTELLECTUAL PROPERTY -
GOSTS,,PROFITS, RISKS AND CONTROL ., . * 196 9.2.1 INTERNATIONAL
INTELLECTUAL PROPERTY TRADE 197 9.2.2 INTELLECTUAL PROPERTY TURNKEY
PROJECT 199 9.2.3 INTELLECTUAL PROPERTY LICENSING AND FRANCHISING 200
9.2.4 INTELLECTUAL PROPERTY JOINT VENTURE 203 9.2.5 INTELLECTUAL
PROPERTY OPERATIONS WITH WHOLE OWNERSHIP ABROAD 205 9.3 SELECTING AN
APPROPRIATE INTELLECTUAL PROPERTY STRATEGY 207 CLOSER: YOUTUBE - BUBBLE
UP WITH INTELLECTUAL PROPERTY 209 INTELLECTUAL PROPERTY FACTS: HIGH
IMPACT PATENTS AND MARKET LEADERSHIP 213 SUMMARY 215 NOTES 216
REFERENCES AND FURTHER READING 217 CHAPTER 10: LICENSING AND CONTRACTING
INTELLECTUAL PROPERTY INTERNATIONALLY 219 FOCUS AND STRUCTURE . 219
OPENER: COMPULSORY LICENSING: EASIER SAID THAN DONE! 220 10.1 LICENSING
AND ITS FORMS 224 10.2 LICENSING RELATIONSHIPS - 226 10.3 INTELLECTUAL
PROPERTY NEGOTIATION , 231 10.3.1 NEGOTIATION - AN ART 231 10.3.2
INTELLECTUAL PROPERTY NEGOTIATION - A COMPLICATED DEAL 231 10.3.3
INTELLECTUAL PROPERTY NEGOTIATION - A TEAM MATTER 232 10.3.4
INTELLECTUAL PROPERTY NEGOTIATION - A PROTRACTED PROCESS 235 10.4
INTELLECTUAL PROPERTY LICENSING CONTRACTING AND IMPLEMENTATION 240
CLOSER: PATENT TROLLS: LEGITIMATE DEALERS OR HARASSERS? 242 INTELLECTUAL
PROPERTY FACTS: UNDEREXPLOITED LICENSING ASSETS ATTRACT ATTENTION 245
SUMMARY 247 NOTES 248 REFERENCES AND FURTHER READING 249 CHAPTER 11:
GLOBAL PIRACY AND STRATEGIC RESPONSES 251 FOCUS AND STRUCTURE 251
OPENER: THE DA VINCI CODE CASE AND THE SMITHY CODE JUDGMENT 252 11.1
THREE WAYS TO LOSE AN INTELLECTUAL PROPERTY 254 XII CONTENTS 11.2
PIRACY, AND ITS TYPOLOGY . 255 11.3 IMPACT: WHERE THERE S INTELLECTUAL
PROPERTY, THERE S PIRACY 258 11.4 CAUSES: GLOBALIZATION OF PIRACY 259
11.4.1 INTELLECTUAL PROPERTY ENVIRONMENT FACTORS 260 11.4.2 SUPPLY AND
DEMAND RECIPROCITY . 261 11.4.3 CORPORATE FACTORS . 262 11.5 SOLUTIONS:
STRATEGIC ACTIONS FOR ALLEVIATING PIRACY 263 11.5.1 PREVENTION IS BETTER
THAN CURE - PROACTIVE APPROACHES . . . V 264 11.5.2 THERE IS NO
PANACEA, BUT A CURE IS NECESSARY - DEFENSIVE WEAPONS. 270 11.5.3
EXTERNAL BACKING AND UNREMITTING ACTS - : NETWORKING MEANS * * . .
272 CLOSER: STARBUCKS: INFUSING BLISS AND BREWING AGONY 275 INTELLECTUAL
PROPERTY FACTS: PIRACY QUANTIFICATION - AN ISSUE FOR SOLUTION 277
SUMMARY * 280 NOTES 281 REFERENCES AND FURTHER READING . * 283 CHAPTER
12: UNDERSTANDING AND PROFITING FROM INTELLECTUAL PROPERTY: NEW
BEGINNINGS 286 FOCUS AND STRUCTURE 286 12.1 FUNDAMENTAL UNDERSTANDING
FOR INTELLECTUAL PROPERTY PROTECTION . 287 12.2 INTELLECTUAL PROPERTY
ENVIRONMENT ASSESSMENT TO SELECT PROFITING BASE 289 12.3 MANAGEMENT
PREPARATION TO EQUIP INTELLECTUAL PROPERTY RESOURCES 290 12.4
STRATEGIZING ACTIONS TO PROFIT FROM INTELLECTUAL PROPERTY 291 NEW
BEGINNINGS: A ROUTE MAP FOR ACTIONS AND CHALLENGES 291 INDEX 293
|
| adam_txt |
FROM INTELLECTUAL; A GUIDE FOR PRACTITIONERS ARID ANALYSTS DELI YANG
'.I.'T. I '* *' . ** PALGRAVE MACMILLAN BRIEF CONTENTS LIST OF TABLES
XIII LIST OF FIGURES XIV LIST OF PHOTOS XV LIST OF OPENER AND CLOSER
CASES XVI LIST OF INTELLECTUAL PROPERTY FACTS - **.-* XVII LIST OF
ABBREVIATIONS AND ACRONYMS _ XVIII PREFACE AND ACKNOWLEDGEMENTS ' XXI
CHAPTER 1: UNDERSTANDING AND PROFITING FROM INTELLECTUAL PROPERTY: A
BEGINNING 1 PART I: INTELLECTUAL PROPERTY FUNDAMENTALS 11 CHAPTER 2:
INTELLECTUAL PROPERTY THEORIES 13 CHAPTER 3: INTELLECTUAL PROPERTY
SYSTEMS 39 PART II: INTELLECTUAL PROPERTY ENVIRONMENTS 69 CHAPTER 4: THE
EFFECTS OF INTELLECTUAL PROPERTY ON POLITICAL ECONOMY , 71 CHAPTER 5:
THE EFFECTS OF POLITICAL ECONOMY ON INTELLECTUAL PROPERTY 99 CHAPTER 6:
THE EFFECTS OF CULTURE ON INTELLECTUAL PROPERTY 116 PART III:
INTELLECTUAL PROPERTY MANAGEMENT 135 CHAPTER 7: MANAGING INTELLECTUAL
PROPERTY ASSETS 137 CHAPTER 8: VALUING INTELLECTUAL PROPERTY 162 PART
IV: INTELLECTUAL PROPERTY STRATEGIES 187 CHAPTER 9: COMMERCIALIZING
INTELLECTUAL PROPERTY INTERNATIONALLY 189 CHAPTER 10: LICENSING AND
CONTRACTING INTELLECTUAL PROPERTY INTERNATIONALLY 219 CHAPTER 11: GLOBAL
PIRACY AND STRATEGIC RESPONSES 251 CHAPTER 12: UNDERSTANDING AND
PROFITING FROM INTELLECTUAL PROPERTY: NEW BEGINNINGS 286 INDEX 293
CONTENTS LIST OF TABLES XIII LIST OF FIGURES XIV LIST OF PHOTOS ' " ". X
Y LIST OF OPENER AND CLOSER CASES XVI LIST OF INTELLECTUAL PROPERTY
FACTS , ,. .,' XYII LIST OF ABBREVIATIONS AND ACRONYMS , XVIII PREFACE
AND ACKNOWLEDGEMENTS XXI CHAPTER 1: UNDERSTANDING AND PROFITING FROM
INTELLECTUAL PROPERTY: A BEGINNING 1 FOCUS AND STRUCTURE , 1 1.1 AIMS
AND PURPOSES .,. . 2 1.2 RATIONALE AND INTENDED READERSHIP : , * * 2
1.3 METHODOLOGICAL DELINEATION . , 3 1.4 STRUCTURE AND
THEMATICOVERVIEW^,.,, T , , . . . , 5 A BEGINNING: A ROUTE MAP FOR
THE BOOK . P *. 9 N O T E , ' ,.-.*, IR .- . .,.:.;.- - : -,.,.*.;'
'** ,, . *. . 1 0 PART I: INTELLECTUAL PROPERTY FUNDAMENTALS 11
CHAPTER 2: INTELLECTUAL PROPERTY THEORIES 13 FOCUS AND STRUCTURE ' 13
OPENER: HARRY POTTER AND HOW INTELLECTUAL PROPERTY CREATES WEALTH ' ' *
; -J-^ 2.1 INTELLECTUAL PROPERTY, AS A CONCEPT- . VL , : 15 2.2 SCOPE
OF INTELLECTUAL PROPERTY .-R ,*.,**. * 1^ * 2.2.1 PATENT * 19 2.2.2
UTILITY, MODEL * . , , . . . . ' . , . .19 2.2.3. INDUSTRIAL DESIGN . ,
. ./. '-,' '., . V 20 2.2.4. MARK '. .:.:.,' ,: ' ''".',. . ; 20
2.2.5 COPYRIGHT , !\ , .'.," 21 2.2.6 TRADE SECRET 7 , .,.-,*.-.- 22
2R3 COMMON CHARACTERISTICS OF VARIOUS INTELLECTUAL PROPERTY ,. . :
FORMS , ., '.' '** . . .' ,",' "/'.'* ".,.' . * ( -22 2.3.1,
INTANGIBILITY. . . ' . , ' . , . . * ' ! , . * * .; : ' ?3 2.3.2
EXCLUSIVITY : . .,,,,.',' : 23 2.3.3 LEGALITY . . * . .* 24 2.3.4
TERRITORIALITY. , . .'. TL . ,24 2.4 DIALECTIC RATIONALIZATION OF
INTELLECTUAL PROPERTY PROTECTION 25 VII VIII CONTENTS 2.5 ACADEMIC
SCHOOLS OF THOUGHT ON INTELLECTUAL PROPERTY 28 CLOSER: BADGES OF
ALLEGIANCE OR TRADEMARK USE? 28 INTELLECTUAL PROPERTY FACTS: A CENTURY
OF WORLD PATENTS 30 SUMMARY 33 NOTES 34 REFERENCES AND FURTHER READING
36 CHAPTER 3: INTELLECTUAL PROPERTY SYSTEMS 39 FOCUS AND STRUCTURE 39
OPENER: THE REWARD SYSTEM: VIRTUE OR VICE? 40 3.1 THREE-PART
NATION-BASED INTELLECTUAL PROPERTY SYSTEMS . 42 3.2 INTELLECTUAL
PROPERTY SYSTEMS IN THE US AND CHINA COMPARED 44 3.2.1 OBJECTIVES 44
3.2.2 LEGISLATIVE GUIDANCE 45 3.2.3 ADMINISTRATIVE CONTROL *'***** 46
3.2.4 JUDICIAL ENFORCEMENT 50 3.3 AN INTERNATIONAL INTELLECTUAL PROPERTY
SYSTEM 51 3.3.1 HOW DOES AN INTERNATIONAL INTELLECTUAL PROPERTY SYSTEM
FUNCTION?- 51 3.3.2 ISSUES FOR AN INTERNATIONAL INTELLECTUAL PROPERTY
SYSTEM " .:*** 52 CLOSER: THE UTILITY MODEL: IN NEED OF
STANDARDIZATION! 55 INTELLECTUAL PROPERTY FACTS: GRANT LAGS AND GRANT
RATIOS 58 SUMMARY ' ' 6 2 NOTES , , . 63 REFERENCES AND FURTHER READING
65 PART II: INTELLECTUAL PROPERTY ENVIRONMENTS 69 CHAPTER 4: THE EFFECTS
OF INTELLECTUAL PROPERTY ON * POLITICAL ECONOMY 71 FOCUS AND STRUCTURE
71 OPENER: THE MICROCHIP THAT HAS TRANSFORMED THE WORLD 72 4.1 THE
EFFECTS OF INTELLECTUAL PROPERTY ON ECONOMIC GROWTH 74 4.2 THE EFFECTS
OF INTELLECTUAL PROPERTY ON INTERNATIONAL TRADE 76 4.3 THE EFFECTS OF
INTELLECTUAL PROPERTY ON FOREIGN DIRECT INVESTMENT ' : 78 4.4 THE
EFFECTS OF INTELLECTUAL PROPERTY ON WELFARE *. 79 4.5 THE EFFECTS OF
INTELLECTUAL PROPERTY ON LICENSING ; ' 80 4.6 THE EFFECTS OF
INTELLECTUAL PROPERTY ON TECHNOLOGY TRANSFER AND INNOVATION ' 82 4.7
OTHER EFFECTS OF INTELLECTUAL PROPERTY 85 CLOSER: OPENING THE SOURCE OF
SOFTWARE TECHNOLOGY 87 CONTENTS IX INTELLECTUAL PROPERTY FACTS:
MEASUREMENTS OF INTELLECTUAL PROPERTY SYSTEMS . 91 SUMMARY 93 NOTES . 9
4 REFERENCES AND FURTHER READING 95 CHAPTER 5: THE EFFECTS OF POLITICAL
ECONOMY ON INTELLECTUAL PROPERTY 99 FOCUS AND STRUCTURE 99 OPENER:
COPYRIGHT - HOW COPYING CAME TO BE WRONG? 100 5.1 THE EFFECTS OF
POLITICAL SYSTEMS ON INTELLECTUAL PROPERTY 102 5.2 THE EFFECTS OF LEGAL
SYSTEMS ON INTELLECTUAL PROPERTY 104 5.3 THE EFFECTS OF ECONOMIC SYSTEMS
ON INTELLECTUAL PROPERTY 106 CLOSER: THE 'HOT WAVES' OF INTELLECTUAL
PROPERTY IN CHINA 107 INTELLECTUAL PROPERTY FACTS: INCOME, INDIVIDUALISM
AND PIRACY 110 SUMMARY ' . 112 NOTES 114 REFERENCES AND FURTHER READING
. 114 CHAPTER 6: THE EFFECTS OF CULTURE ON INTELLECTUAL PROPERTY 116
FOCUS AND STRUCTURE * , . 116 OPENER: DAZZLING THE WORLD: THE INDIAN
SOFTWARE EXPLOSION ' 117 6.1 EDUCATION AND INTELLECTUAL PROPERTY ' ; 119
6.2 RELIGION AND INTELLECTUAL PROPERTY 120 6.3 SOCIAL STRATIFICATION AND
INTELLECTUAL PROPERTY : 122 6.4 LANGUAGE AND INTELLECTUAL PROPERTY * 123
CLOSER: COLOR MARKS: TRANSCENDING LANGUAGE BARRIERS, OR ' CAUSING
DISPUTES? 125 INTELLECTUAL PROPERTY FACTS: CULTURE AND INTELLECTUAL * :
* ' PROPERTY IN FIGURES 128 SUMMARY 130 NOTES - 1 3 1 REFERENCES AND
FURTHER READING 132 PART III: INTELLECTUAL PROPERTY MANAGEMENT . 135
CHAPTER 7: MANAGING INTELLECTUAL PROPERTY ASSETS 137 FOCUS AND STRUCTURE
** *'* 137 OPENER: THE SPIES WHO LOVED PEMBERTON 138 7.1 CORPORATE
CONTEXTS AND MANAGING INTELLECTUAL PROPERTY ASSETS * * 140 7.2
MANAGING INTELLECTUAL PROPERTY PEOPLE . 141 7.2.1 CORPORATE
INTELLECTUAL PROPERTY POSITIONING FOR RESOURCES NEED * . 141 X CONTENTS
7.2.2 BALANCING RESOURCES DISTRIBUTION TO MAXIMIZE INTELLECTUAL PROPERTY
CREATIVITY 143 7.2.3 INTERNAL PEOPLE-MANAGEMENT: THE IMPERATIVES 144 7.3
MANAGING INTELLECTUAL PROPERTY PRODUCTS AND SERVICES 146 7.3.1 MANAGING
THE INTELLECTUAL PROPERTY PORTFOLIO 146 7.3.2 CORPORATE TACTICS OF
INTELLECTUAL PROPERTY GENERATION, PROTECTION AND DISSEMINATION 148
CLOSER: DOWN TO INTELLECTUAL PROPERTY - FEATS AND VENTURES OF THE
GOOGLERS : 153 INTELLECTUAL PROPERTY FACTS: INTELLECTUAL PROPERTY
INSURANCE: INSURE . OR UNSURE? 156 SUMMARY 158 NOTES , 159 REFERENCES
AND FURTHER READING 160 CHAPTER 8: VALUING INTELLECTUAL PROPERTY 162
FOCUS AND STRUCTURE 162 OPENER: AN INTELLECTUAL PROPERTY DEAL STARTS
WITH HOMEWORK 163 8.1 VARIED PERCEPTIONS OF INTELLECTUAL PROPERTY VALUE
165 8.2 THREE MAJOR VALUATION METHODS: PROS AND CONS 168 , 8.2.1 MARKET
APPROACH " 168 8.2.2 COST APPROACH . 170 8.2.3 INCOME APPROACH 171 8.2.4
METHOD SELECTION 173 8.3 OTHER METHODS IN BRIEF 173 8.4 THE SIGNIFICANCE
OF INTELLECTUAL PROPERTY VALUATION 176 CLOSER: THE INTELLECTUAL PROPERTY
ASSETS OF THE GREEN EGGS . , AND HAM MAN 179 INTELLECTUAL PROPERTY
FACTS: ROYALTIES FOR VALUE 180 SUMMARY 183 NOTES 184 REFERENCES AND
FURTHER READING 184 PART IV: INTELLECTUAL PROPERTY STRATEGIES 187
CHAPTER 9: COMMERCIALIZING INTELLECTUAL PROPERTY INTERNATIONALLY 189
FOCUS AND STRUCTURE 189 OPENER: SINGING KARAOKE WITH THE
COCKROACH-KILLER SELLER! 190 9.1 PRE-COMMERCIALIZING EVALUATION , * 193
9.1.1 INTELLECTUAL PROPERTY OWNER'S CAPACITY FOR PROFITING
INTERNATIONALLY 193 9.1.2 THE DRIVING FORCES BEHIND INTERNATIONALIZING
INTELLECTUAL PROPERTY . 194 CONTENTS XI 9.1.3 TARGETING COUNTRIES . 195
9.1.4 TIMING . 196 9.2 INTERNATIONALIZING INTELLECTUAL PROPERTY -
GOSTS,,PROFITS, RISKS AND CONTROL ., . * 196 9.2.1 INTERNATIONAL
INTELLECTUAL PROPERTY TRADE 197 9.2.2 INTELLECTUAL PROPERTY TURNKEY
PROJECT 199 9.2.3 INTELLECTUAL PROPERTY LICENSING AND FRANCHISING 200
9.2.4 INTELLECTUAL PROPERTY JOINT VENTURE 203 9.2.5 INTELLECTUAL
PROPERTY OPERATIONS WITH WHOLE OWNERSHIP ABROAD 205 9.3 SELECTING AN
APPROPRIATE INTELLECTUAL PROPERTY STRATEGY 207 CLOSER: YOUTUBE - BUBBLE
UP WITH INTELLECTUAL PROPERTY 209 INTELLECTUAL PROPERTY FACTS: HIGH
IMPACT PATENTS AND MARKET LEADERSHIP 213 SUMMARY 215 NOTES 216
REFERENCES AND FURTHER READING 217 CHAPTER 10: LICENSING AND CONTRACTING
INTELLECTUAL PROPERTY INTERNATIONALLY 219 FOCUS AND STRUCTURE . ' 219
OPENER: COMPULSORY LICENSING: EASIER SAID THAN DONE! 220 10.1 LICENSING
AND ITS FORMS 224 10.2 LICENSING RELATIONSHIPS - 226 10.3 INTELLECTUAL
PROPERTY NEGOTIATION , 231 10.3.1 NEGOTIATION - AN ART 231 10.3.2
INTELLECTUAL PROPERTY NEGOTIATION - A COMPLICATED DEAL 231 10.3.3
INTELLECTUAL PROPERTY NEGOTIATION - A TEAM MATTER 232 10.3.4
INTELLECTUAL PROPERTY NEGOTIATION - A PROTRACTED PROCESS 235 10.4
INTELLECTUAL PROPERTY LICENSING CONTRACTING AND IMPLEMENTATION 240
CLOSER: PATENT TROLLS: LEGITIMATE DEALERS OR HARASSERS? 242 INTELLECTUAL
PROPERTY FACTS: UNDEREXPLOITED LICENSING ASSETS ATTRACT ATTENTION 245
SUMMARY 247 NOTES 248 REFERENCES AND FURTHER READING 249 CHAPTER 11:
GLOBAL PIRACY AND STRATEGIC RESPONSES 251 FOCUS AND STRUCTURE 251
OPENER: THE DA VINCI CODE CASE AND THE SMITHY CODE JUDGMENT 252 11.1
THREE WAYS TO LOSE AN INTELLECTUAL PROPERTY 254 XII CONTENTS 11.2
PIRACY, AND ITS TYPOLOGY . 255 11.3 IMPACT: WHERE THERE'S INTELLECTUAL
PROPERTY, THERE'S PIRACY 258 11.4 CAUSES: GLOBALIZATION OF PIRACY 259
11.4.1 INTELLECTUAL PROPERTY ENVIRONMENT FACTORS 260 11.4.2 SUPPLY AND
DEMAND RECIPROCITY . 261 11.4.3 CORPORATE FACTORS . 262 11.5 SOLUTIONS:
STRATEGIC ACTIONS FOR ALLEVIATING PIRACY 263 11.5.1 PREVENTION IS BETTER
THAN CURE - PROACTIVE APPROACHES . . . V ' 264 11.5.2 THERE IS NO
PANACEA, BUT A CURE IS NECESSARY - DEFENSIVE WEAPONS. ' 270 11.5.3
EXTERNAL BACKING AND UNREMITTING ACTS - : NETWORKING MEANS '* " * . ".
272 CLOSER: STARBUCKS: INFUSING BLISS AND BREWING AGONY 275 INTELLECTUAL
PROPERTY FACTS: PIRACY QUANTIFICATION - AN ISSUE FOR SOLUTION 277
SUMMARY * 280 NOTES 281 REFERENCES AND FURTHER READING ' . * 283 CHAPTER
12: UNDERSTANDING AND PROFITING FROM INTELLECTUAL PROPERTY: NEW
BEGINNINGS 286 FOCUS AND STRUCTURE ' '286 12.1 FUNDAMENTAL UNDERSTANDING
FOR INTELLECTUAL PROPERTY PROTECTION . 287 12.2 INTELLECTUAL PROPERTY
ENVIRONMENT ASSESSMENT TO SELECT PROFITING BASE 289 12.3 MANAGEMENT
PREPARATION TO EQUIP INTELLECTUAL PROPERTY RESOURCES 290 12.4
STRATEGIZING ACTIONS TO PROFIT FROM INTELLECTUAL PROPERTY 291 NEW
BEGINNINGS: A ROUTE MAP FOR ACTIONS AND CHALLENGES 291 INDEX 293 |
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| illustrated | Illustrated |
| index_date | 2024-07-02T17:29:53Z |
| indexdate | 2024-07-09T20:57:29Z |
| institution | BVB |
| isbn | 1403991723 9781403991720 |
| language | English |
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| spelling | Yang, Deli Verfasser aut Understanding and profiting from intellectual property a guide for practioners and analysts Deli Yang 1. publ. Basingstoke Palgrave Macmillan 2008 XXII, 309 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015641222&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Yang, Deli Understanding and profiting from intellectual property a guide for practioners and analysts |
| title | Understanding and profiting from intellectual property a guide for practioners and analysts |
| title_auth | Understanding and profiting from intellectual property a guide for practioners and analysts |
| title_exact_search | Understanding and profiting from intellectual property a guide for practioners and analysts |
| title_exact_search_txtP | Understanding and profiting from intellectual property a guide for practioners and analysts |
| title_full | Understanding and profiting from intellectual property a guide for practioners and analysts Deli Yang |
| title_fullStr | Understanding and profiting from intellectual property a guide for practioners and analysts Deli Yang |
| title_full_unstemmed | Understanding and profiting from intellectual property a guide for practioners and analysts Deli Yang |
| title_short | Understanding and profiting from intellectual property |
| title_sort | understanding and profiting from intellectual property a guide for practioners and analysts |
| title_sub | a guide for practioners and analysts |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015641222&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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