The hands-on guide for science communicators: a step-by-step approach to public outreach
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Medienkombination Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Springer
2007
|
| Schlagworte: | |
| Online-Zugang: | Inhaltstext Inhaltsverzeichnis |
| Beschreibung: | XV, 270 S. zahlr. Ill., graph. Darst., Tab. 24 cm |
| ISBN: | 0387263241 |
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| adam_text | THE HANDS-ON GUIDE FOR SCIENCE COMMUNICATORS A STEP-BY-STEP APPROACH TO
PUBLIC OUTREACH LARS LINDBERG CHRISTENSEN ILLUSTRATIONS BY MARTIN
KORNMESSER |Y SPRINGER CONTENTS FOREWORD VII PREFACE IX ACKNOWLEDGEMENTS
XI PART I SETTING THE SCENE 1 1. SCIENCE COMMUNICATION 3 1.1 ABOUT
SCIENCE COMMUNICATION 3 1.2 GEOGRAPHIC DIFFERENCES 5 1.3 CASE STUDY:
ASTRONOMY AS INSPIRATION 5 2. THE COMMUNICATION PROCESS 7 2.1 THE LINEAR
MODEL 7 2.2 THE COMMUNICATION ACTORS 8 2.3 THE CONTRACTS BETWEEN THE
ACTORS 11 2.4 POTENTIAL AREAS OF CONFLICT 13 2.5 DIRECT COMMUNICATION
BETWEEN SCIENTISTS AND THE PUBLIC/PRESS 15 3. THE COMMUNICATION OFFICE
17 3.1 SCIENCE COMMUNICATION STRATEGY 17 3.2 THE TYPES OF COMMUNICATION
20 3.3 BUDGET 20 3.4 STAFFING 20 3.5 FLEXIBILITY AND FREEDOM 23 3.6
STRATEGIC ADVICE FOR EVERYDAY 24 PART II THE PRODUCTION 27 4. OVERVIEW
OF THE PRODUCTION CHAIN 29 4.1 MARKET RESEARCH 31 4.2 PLANNING 31 4.3
WRITTEN COMMUNICATION 32 4.4 VISUAL COMMUNICATION 32 4.5 SCIENTIFIC AND
POLITICAL VALIDATION 32 4.6 TECHNICAL PRODUCTION 33 4.7 DISTRIBUTION 33
4.8 PROMOTION 33 4.9 EVALUATION/ARCHIVING 34 5. TARGET GROUPS 35 5.1
TARGET GROUPS REACHED DIRECTLY 35 5.2 MEDIATOR TARGET GROUPS * 38 5.3
TELEVISION 40 5.4 RADIO 41 5.5 NEWSPAPERS 41 5.6 THE JOURNALIST 42 6.
PRODUCT TYPES 45 6.1 PRESS RELEASES 46 6.2 VIDEO NEWS RELEASES 46 6.3
BROCHURES 47 6.4 THE IMPORTANCE OF WEBPAGES 47 7. WRITTEN COMMUNICATION
49 7.1 WRITING FOR DIFFERENT AUDIENCES 49 XIII 7.2 CORRECTNESS VS
SIMPLIFICATION 49 7.3 SPECIFIC ADVICE FOR SCIENCE WRITING 49 7.4 TIM
RADFORD S 25 TIPS FOR THE SIMPLE SCRIBE 54 7.5 SPECIAL CASE: INTERVIEWS
58 8. PRESSRELEASES 61 8.1 ALPHAGALILEO S PRESS RELEASE PRIMER 61 8.2
NEWS CRITERIA 63 8.3 TRACKING DOWN THE GOOD STORY 65 8.4 ROBERT ROY
BRITT S SEVEN C S OF SUCCESSFUL COMMUNICATION 65 8.5 THE ANATOMY OF A
PRESS RELEASE 66 8.6 EMBARGOED RELEASES 69 8.7 AN EXAMPLE PRESS RELEASE
PRODUCTION TIMELINE 69 8.8 PRESS RELEASE TEXT EXAMPLE 71 8.9 CASE STUDY:
A SELECTED PRESS RELEASE 71 9. PRODUCTION OF PRINTED PRODUCTS 77 9.1
CASE STUDY: THE INFRARED REVOLUTION BROCHURE 77 10. VISUAL COMMUNICATION
81 10.1 CREATING IMAGES FROM RAW DATA 83 10.2 ARTIST S IMPRESSIONS 86
10.3 OTHER SCIENCE IMAGES WITHOUT DATA 86 10.4 CORPORATE VISUAL IDENTITY
88 10.5 COLOURS 88 10.6 FILE TYPES 92 11. TECHNICAL SET-UP 93 12.
DISTRIBUTION 95 12.1 THE PRESS RELEASE VISIBILITY SCALE 96 12.2 ADDRESS
LISTS . 99 12.3 EXTERNAL DISTRIBUTION PARTNERS 99 13. EVALUATION AND
ARCHIVING 103 13.1 QUALITATIVE EVALUATION 103 13.2 QUANTITATIVE
EVALUATION 103 13.3 ARCHIVING 107 PART III SELECTED TOPICS 115 14.
MAKING WEBSITES 117 14.1 MAKING TRUSTWORTHY WEBSITES 117 14.2 TO CMS OR
NOT 119 14.3 CASE STUDY: FERMILAB S WEBPAGES 121 14.4 CASE STUDY: MARS
ODYSSEY THEMIS WEBSITE 122 14.5 CASE STUDY: DESIGNING AND PRODUCING A
WEBSITE FOR ESA/HUBBLE ..124 15. VIDEO PRODUCTION 131 15.1 TELEVISION
131 15.2 THE VIDEO NEWS RELEASE 131 15.3 ISN T IT TOO DIFFICULT TO
PRODUCE VIDEO MATERIAL? 132 15.4 PRODUCTION OF VIDEO MATERIAL 133 15.5
DISTRIBUTION OF VIDEO MATERIAL 140 15.6 TECHNICAL SPECIFICATIONS FOR
DIGITAL VIDEO MATERIAL 142 15.7 ATYPICAL SET-UP FOR A SMALL VIDEO
EDITING SUITE 144 15.8 PRODUCTION OF MOVIE DVDS 145 15.9 CASE STUDY: THE
ESA HUBBLE 15 TH ANNIVERSARY DVD 150 XIV 16. CRISIS COMMUNICATION 155
16.1 CRISIS COMMUNICATION IN GENERAL 155 16.2 CRISIS MEASURES 156 17.
GUIDELINES FOR SCIENTISTS AND COMMUNICATORS 161 17.1 A SCIENTIST S
CHECKLIST FOR INTERVIEWS 161 17.2 A SCIENTIST S CHECKLIST FOR PRESS
RELEASES 165 17.3 A SCIENTIST S CHECKLIST FOR PUBLIC PRESENTATIONS 167
17.4 A PIO S CHECKLIST FOR DEALING WITH SCIENTISTS 169 18. HOW TO HOST A
PRESS CONFERENCE 171 19. OVERCOMING NATIONAL BARRIERS 173 19.1 THE
LANGUAGE BARRIER 173 19.2 THE CULTURAL BARRIER 174 19.3 ATTITUDE 174
19.4 CENTRALISED VS DECENTRALISED SCIENCE COMMUNICATION 174 20. GOING
COMMERCIAL 177 20.1 PARTNERING WITH COMMERCIAL COMPANIES 178 20.2
E-COMMERCE 179 20.3 CASE STUDY: THE HUBBLE SHOP 179 20.4 ADVERTISING 185
20.5 PROCUREMENT & PRODUCTION 188 20.6 FUNDRAISING 189 20.7 ALTERNATIVE
METHODS OF INCOME 190 21. CREDIBILITY IN SCIENCE COMMUNICATION 193 21.1
THE PROBLEM 193 21.2 CREDIBILITY PROBLEMS ARE UBIQUITOUS 194 21.3 THE
NEED FOR VISIBILITY 195 21.4 FACTORS AFFECTING VISIBILITY IN THE MEDIA
197 21.5 REFEREEING 199 21.6 THE IMPORTANCE OF PEER REVIEWING 200 21.7
CONCLUSION 200 21.8 RECOMMENDED CODE OF CONDUCT FOR PRESS RELEASES 201
22. THE HUBBLE SPACE TELESCOPE * A PUBLIC OUTREACH CASE STUDY 203 22.1
INTRODUCTION 203 22.2 HUBBLE AS SCIENTIFIC PROJECT 203 22.3 HUBBLE S
SCIENTIFIC SUCCESS 204 22.4 THE HUBBLE EPO MACHINE 205 23. COMMUNITY
INITIATIVES 207 23.1 CASE STUDY: THE COMMUNICATING ASTRONOMY WITH THE
PUBLIC WORKING GROUP 207 PART IV FINISHING OFF 211 24. SUMMARY 213
REFERENCES 217 WEB LINKS 225 APPENDIX A: ASTRONONOMICAL IMAGE PROCESSING
FOR EPO USE 227 APPENDIX B: CASE STUDY: THE WASHINGTON CHARTER 245
GLOSSARY 247 INDEX 261 XV
|
| adam_txt |
THE HANDS-ON GUIDE FOR SCIENCE COMMUNICATORS A STEP-BY-STEP APPROACH TO
PUBLIC OUTREACH LARS LINDBERG CHRISTENSEN ILLUSTRATIONS BY MARTIN
KORNMESSER |Y SPRINGER CONTENTS FOREWORD VII PREFACE IX ACKNOWLEDGEMENTS
XI PART I SETTING THE SCENE 1 1. SCIENCE COMMUNICATION 3 1.1 ABOUT
SCIENCE COMMUNICATION 3 1.2 GEOGRAPHIC DIFFERENCES 5 1.3 CASE STUDY:
ASTRONOMY AS INSPIRATION 5 2. THE COMMUNICATION PROCESS 7 2.1 THE LINEAR
MODEL 7 2.2 THE COMMUNICATION ACTORS 8 2.3 THE "CONTRACTS" BETWEEN THE
ACTORS 11 2.4 POTENTIAL AREAS OF CONFLICT 13 2.5 DIRECT COMMUNICATION
BETWEEN SCIENTISTS AND THE PUBLIC/PRESS 15 3. THE COMMUNICATION OFFICE
17 3.1 SCIENCE COMMUNICATION STRATEGY 17 3.2 THE TYPES OF COMMUNICATION
20 3.3 BUDGET 20 3.4 STAFFING 20 3.5 FLEXIBILITY AND FREEDOM 23 3.6
STRATEGIC ADVICE FOR EVERYDAY 24 PART II THE PRODUCTION 27 4. OVERVIEW
OF THE PRODUCTION CHAIN 29 4.1 MARKET RESEARCH 31 4.2 PLANNING 31 4.3
WRITTEN COMMUNICATION 32 4.4 VISUAL COMMUNICATION 32 4.5 SCIENTIFIC AND
POLITICAL VALIDATION 32 4.6 TECHNICAL PRODUCTION 33 4.7 DISTRIBUTION 33
4.8 PROMOTION 33 4.9 EVALUATION/ARCHIVING 34 5. TARGET GROUPS 35 5.1
TARGET GROUPS REACHED DIRECTLY 35 5.2 MEDIATOR TARGET GROUPS * 38 5.3
TELEVISION 40 5.4 RADIO 41 5.5 NEWSPAPERS 41 5.6 THE JOURNALIST 42 6.
PRODUCT TYPES 45 6.1 PRESS RELEASES 46 6.2 VIDEO NEWS RELEASES 46 6.3
BROCHURES 47 6.4 THE IMPORTANCE OF WEBPAGES 47 7. WRITTEN COMMUNICATION
49 7.1 WRITING FOR DIFFERENT AUDIENCES 49 XIII 7.2 CORRECTNESS VS
SIMPLIFICATION 49 7.3 SPECIFIC ADVICE FOR SCIENCE WRITING 49 7.4 TIM
RADFORD'S 25 TIPS FOR THE SIMPLE SCRIBE 54 7.5 SPECIAL CASE: INTERVIEWS
58 8. PRESSRELEASES 61 8.1 ALPHAGALILEO'S PRESS RELEASE PRIMER 61 8.2
NEWS CRITERIA 63 8.3 TRACKING DOWN THE GOOD STORY 65 8.4 ROBERT ROY
BRITT'S SEVEN "C"S OF SUCCESSFUL COMMUNICATION 65 8.5 THE ANATOMY OF A
PRESS RELEASE 66 8.6 EMBARGOED RELEASES 69 8.7 AN EXAMPLE PRESS RELEASE
PRODUCTION TIMELINE 69 8.8 PRESS RELEASE TEXT EXAMPLE 71 8.9 CASE STUDY:
A SELECTED PRESS RELEASE 71 9. PRODUCTION OF PRINTED PRODUCTS 77 9.1
CASE STUDY: THE INFRARED REVOLUTION BROCHURE 77 10. VISUAL COMMUNICATION
81 10.1 CREATING IMAGES FROM RAW DATA 83 10.2 ARTIST'S IMPRESSIONS 86
10.3 OTHER SCIENCE IMAGES WITHOUT DATA 86 10.4 CORPORATE VISUAL IDENTITY
88 10.5 COLOURS 88 10.6 FILE TYPES 92 11. TECHNICAL SET-UP 93 12.
DISTRIBUTION 95 12.1 THE PRESS RELEASE VISIBILITY SCALE 96 12.2 ADDRESS
LISTS '. 99 12.3 EXTERNAL DISTRIBUTION PARTNERS 99 13. EVALUATION AND
ARCHIVING 103 13.1 QUALITATIVE EVALUATION 103 13.2 QUANTITATIVE
EVALUATION 103 13.3 ARCHIVING 107 PART III SELECTED TOPICS 115 14.
MAKING WEBSITES 117 14.1 MAKING TRUSTWORTHY WEBSITES 117 14.2 TO CMS OR
NOT 119 14.3 CASE STUDY: FERMILAB'S WEBPAGES 121 14.4 CASE STUDY: MARS
ODYSSEY THEMIS WEBSITE 122 14.5 CASE STUDY: DESIGNING AND PRODUCING A
WEBSITE FOR ESA/HUBBLE .124 15. VIDEO PRODUCTION 131 15.1 TELEVISION
131 15.2 THE VIDEO NEWS RELEASE 131 15.3 ISN'T IT TOO DIFFICULT TO
PRODUCE VIDEO MATERIAL? 132 15.4 PRODUCTION OF VIDEO MATERIAL 133 15.5
DISTRIBUTION OF VIDEO MATERIAL 140 15.6 TECHNICAL SPECIFICATIONS FOR
DIGITAL VIDEO MATERIAL 142 15.7 ATYPICAL SET-UP FOR A SMALL VIDEO
EDITING SUITE 144 15.8 PRODUCTION OF MOVIE DVDS 145 15.9 CASE STUDY: THE
ESA HUBBLE 15 TH ANNIVERSARY DVD 150 XIV 16. CRISIS COMMUNICATION 155
16.1 CRISIS COMMUNICATION IN GENERAL 155 16.2 CRISIS MEASURES 156 17.
GUIDELINES FOR SCIENTISTS AND COMMUNICATORS 161 17.1 A SCIENTIST'S
CHECKLIST FOR INTERVIEWS 161 17.2 A SCIENTIST'S CHECKLIST FOR PRESS
RELEASES 165 17.3 A SCIENTIST'S CHECKLIST FOR PUBLIC PRESENTATIONS 167
17.4 A PIO'S CHECKLIST FOR DEALING WITH SCIENTISTS 169 18. HOW TO HOST A
PRESS CONFERENCE 171 19. OVERCOMING NATIONAL BARRIERS 173 19.1 THE
LANGUAGE BARRIER 173 19.2 THE CULTURAL BARRIER 174 19.3 ATTITUDE 174
19.4 CENTRALISED VS DECENTRALISED SCIENCE COMMUNICATION 174 20. GOING
COMMERCIAL 177 20.1 PARTNERING WITH COMMERCIAL COMPANIES 178 20.2
E-COMMERCE 179 20.3 CASE STUDY: THE HUBBLE SHOP 179 20.4 ADVERTISING 185
20.5 PROCUREMENT & PRODUCTION 188 20.6 FUNDRAISING 189 20.7 ALTERNATIVE
METHODS OF INCOME 190 21. CREDIBILITY IN SCIENCE COMMUNICATION 193 21.1
THE PROBLEM 193 21.2 CREDIBILITY PROBLEMS ARE UBIQUITOUS 194 21.3 THE
NEED FOR VISIBILITY 195 21.4 FACTORS AFFECTING VISIBILITY IN THE MEDIA
197 21.5 REFEREEING 199 21.6 THE IMPORTANCE OF PEER REVIEWING 200 21.7
CONCLUSION 200 21.8 RECOMMENDED CODE OF CONDUCT FOR PRESS RELEASES 201
22. THE HUBBLE SPACE TELESCOPE * A PUBLIC OUTREACH CASE STUDY 203 22.1
INTRODUCTION 203 22.2 HUBBLE AS SCIENTIFIC PROJECT 203 22.3 HUBBLE'S
SCIENTIFIC SUCCESS 204 22.4 THE HUBBLE EPO MACHINE 205 23. COMMUNITY
INITIATIVES 207 23.1 CASE STUDY: THE COMMUNICATING ASTRONOMY WITH THE
PUBLIC WORKING GROUP 207 PART IV FINISHING OFF 211 24. SUMMARY 213
REFERENCES 217 WEB LINKS 225 APPENDIX A: ASTRONONOMICAL IMAGE PROCESSING
FOR EPO USE 227 APPENDIX B: CASE STUDY: THE WASHINGTON CHARTER 245
GLOSSARY 247 INDEX 261 XV |
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| discipline_str_mv | Allgemeines Physik Kommunikationswesen Wiss. Arbeiten Wissenschaftskunde |
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| index_date | 2024-07-02T17:28:06Z |
| indexdate | 2024-07-09T20:57:22Z |
| institution | BVB |
| isbn | 0387263241 |
| language | English |
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| publisher | Springer |
| record_format | marc |
| spelling | Christensen, Lars Lindberg 1970- Verfasser (DE-588)140051104 aut The hands-on guide for science communicators a step-by-step approach to public outreach Lars Lindberg Christensen New York, NY Springer 2007 XV, 270 S. zahlr. Ill., graph. Darst., Tab. 24 cm Wissenschaftspublizistik (DE-588)4066606-2 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Wissenschaftliche Literatur (DE-588)4066586-0 gnd rswk-swf Populärwissenschaftliche Darstellung (DE-588)4140344-7 gnd rswk-swf Wissenschaft (DE-588)4066562-8 gnd rswk-swf Wissenschaftliche Literatur (DE-588)4066586-0 s DE-604 Wissenschaft (DE-588)4066562-8 s Kommunikation (DE-588)4031883-7 s Populärwissenschaftliche Darstellung (DE-588)4140344-7 s Wissenschaftspublizistik (DE-588)4066606-2 s text/html http://deposit.dnb.de/cgi-bin/dokserv?id=2668025&prov=M&dok_var=1&dok_ext=htm Inhaltstext HEBIS Datenaustausch Darmstadt application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015636041&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Christensen, Lars Lindberg 1970- The hands-on guide for science communicators a step-by-step approach to public outreach Wissenschaftspublizistik (DE-588)4066606-2 gnd Kommunikation (DE-588)4031883-7 gnd Wissenschaftliche Literatur (DE-588)4066586-0 gnd Populärwissenschaftliche Darstellung (DE-588)4140344-7 gnd Wissenschaft (DE-588)4066562-8 gnd |
| subject_GND | (DE-588)4066606-2 (DE-588)4031883-7 (DE-588)4066586-0 (DE-588)4140344-7 (DE-588)4066562-8 |
| title | The hands-on guide for science communicators a step-by-step approach to public outreach |
| title_auth | The hands-on guide for science communicators a step-by-step approach to public outreach |
| title_exact_search | The hands-on guide for science communicators a step-by-step approach to public outreach |
| title_exact_search_txtP | The hands-on guide for science communicators a step-by-step approach to public outreach |
| title_full | The hands-on guide for science communicators a step-by-step approach to public outreach Lars Lindberg Christensen |
| title_fullStr | The hands-on guide for science communicators a step-by-step approach to public outreach Lars Lindberg Christensen |
| title_full_unstemmed | The hands-on guide for science communicators a step-by-step approach to public outreach Lars Lindberg Christensen |
| title_short | The hands-on guide for science communicators |
| title_sort | the hands on guide for science communicators a step by step approach to public outreach |
| title_sub | a step-by-step approach to public outreach |
| topic | Wissenschaftspublizistik (DE-588)4066606-2 gnd Kommunikation (DE-588)4031883-7 gnd Wissenschaftliche Literatur (DE-588)4066586-0 gnd Populärwissenschaftliche Darstellung (DE-588)4140344-7 gnd Wissenschaft (DE-588)4066562-8 gnd |
| topic_facet | Wissenschaftspublizistik Kommunikation Wissenschaftliche Literatur Populärwissenschaftliche Darstellung Wissenschaft |
| url | http://deposit.dnb.de/cgi-bin/dokserv?id=2668025&prov=M&dok_var=1&dok_ext=htm http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015636041&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT christensenlarslindberg thehandsonguideforsciencecommunicatorsastepbystepapproachtopublicoutreach |