A complicated, antagonistic and symbiotic affair: journalism, public relations and their struggle for public attention
Gespeichert in:
Format: | Buch |
---|---|
Sprache: | English |
Veröffentlicht: |
Lugano [u.a.]
Università della Svizzera Italiana [u.a.]
2007
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Schriftenreihe: | EJO's publications
|
Schlagworte: | |
Online-Zugang: | Inhaltsverzeichnis |
Beschreibung: | Literaturangaben |
Beschreibung: | 210 S. graph. Darst. |
ISBN: | 9788877951755 |
Internformat
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Datensatz im Suchindex
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adam_text |
IMAGE 1
BERND MERKEL
STEPHAN RUSS-MOHL
GIOVANNI ZAVARITT
(EDS.)
A COMPLICATED, ANTAGONISTIC
AND SYMBIOTIC AFFAIR
JOURNALISM, PUBLIC RELATIONS
AND THEIR STRUGGLE FOR PUBLIC ATTENTION
UNIVERSITA DELLA SVIZZERA ITALIANA * LUGANO EUROPEAN JOURNALISM
OBSERVATORY (EJO) MAZ DIE SCHWEIZER JOURNALISTENSCHULE
GIAMPIERO CASAGRANDE EDITORE
IMAGE 2
CONTENT
BEMD MERKEL * STEPHAN RUSS-MOHL * GIOVANNI ZAVARITT 7
INTRODUCTION
I. PR VERSUS JOURNALISM - PRACTITIONERS' VIEWS
MARCELLO FOA 15
THE CASE OF POLITICAL COMMUNICATION: THE RISE OF SPIN DOCTORS
KLAUS A. KOCKS 21
THE CASE OF BUSINESS COMMUNICATION: THE PURSUIT AND THE ART OF LYING
ROGER KOPPEL 27
HOW JOURNALISTS CAN DEFEND THEIR AUTONOMY
FJ MARION STARCK 29
I P 0 PR PROFESSIONALS UNDERMINE JOURNALISM?
KLAUS JOSEF LUTZ 35
PR-A TROJAN HORSE OR A SUBSIDY FOR NEWSPAPER PUBLISHERS?
II. PR AND JOURNALISM: THE RESEARCHERS' PERSPECTIVE
BARBARA BAERNS 43
THE "DETERMINATION THESIS": | HOW INDEPENDENT IS JOURNALISM OF PUBLIC
RELATIONS?
GILNTER BENTELE * HOWARD NOTHHAFT 59
THE INTEREFFICATION MODEL: THEORETICAL DISCUSSIONS AND EMPIRICAL
RESEARCH
| ; STEPHAN RUSS-MOHL * SUSANNE FENGLER 79
THE MARKET MODEL: PR AND JOURNALISM IN THE ATTENTION ECONOMY
IMAGE 3
MICHAEL HALLER 95
SYMBIOSIS OR ANTAGONISM: THE NEUROTIC DOUBLE BIND
JAMES E. GRUNIG 101
JOURNALISM AND PUBLIC RELATIONS IN THE UNITED STATES
III. THE CASE OF POLITICAL COMMUNICATION
MICHAEL CARMICHAEL 117
GOVERNMENT BY PUBLIC RELATIONS - FROM THE ASSASSINATION OF CAESAR TO THE
RISE OF G.W. BUSH
SUSANNE FENGLER 131
INVISIBLE VOICES AND SURPRISING ALLIES: PR AND JOURNALISM IN THE GERMAN
ELECTION OF 2005
NICHOLAS JONES 137
THE DEADLY EMBRACE: POLITICAL PR AND JOURNALISM IN ELECTION CAMPAIGNS
JUDITH BARBEN 143
HOW SPIN DOCTORS MANIPULATE LANGUAGE - SOME SWISS EXAMPLES
SIGRID PLDGER 149
PRODUCT-INFORMATION OR INFORMATION AS A PRODUCT? WHAT'S DIFFERENT IN
FRANCE
DAVID MILLER 153
PUBLIC RELATIONS AS A CONSPIRACY AGAINST DEMOCRACY
GIOVANNI ZAVARITT 161
THE ABSENCE OF POLITICAL PR: THE ITALIAN NATIONAL CAMPAIGN 2006 AS
EXAMPLE
IMAGE 4
IV. THE CASE OF BUSINESS COMMUNICATION
AND CORPORATE GOVERNANCE
FRANCESCO LURATI 167
MEDIA AND CORPORATE GOVERNANCE: EXPLORING MEDIA PRESSURE
ESTHER GIRSBERGER 175
EFFECTS OF CORPORATE COMMUNICATION ON JOURNALISM AND VICE VERSA
KLAUS KOCKS 177
CORPORATE GOVERNANCE: KEEPING UP APPEARANCES
V. PROFESSIONAL TRAINING OF JOURNALISTS AND PR-EXPERTS - SEPARATE OR
UNIFIED?
SYLVIA EGLI VON MATT 181
WHY JOURNALISM EDUCATION HAS TO BE KEPT SEPARATE FROM PR
HOLGER SIEVERT 185
WHY DIFFERENTIATION BETWEEN PR AND JOURNALISM IS NECESSARY
BETTINA KOHLHAAS 197
PROFESSIONAL TRAINING OF JOURNALISTS AND PR-EXPERTS IN SPAIN
VL CONCLUSIONS 203
STEPHAN RUSS-MOHL EARLY ADMONITIONS, ALARMING PERSPECTIVES
VII. THEAUTHORS 209 |
adam_txt |
IMAGE 1
BERND MERKEL
STEPHAN RUSS-MOHL
GIOVANNI ZAVARITT
(EDS.)
A COMPLICATED, ANTAGONISTIC
AND SYMBIOTIC AFFAIR
JOURNALISM, PUBLIC RELATIONS
AND THEIR STRUGGLE FOR PUBLIC ATTENTION
UNIVERSITA DELLA SVIZZERA ITALIANA * LUGANO EUROPEAN JOURNALISM
OBSERVATORY (EJO) MAZ DIE SCHWEIZER JOURNALISTENSCHULE
GIAMPIERO CASAGRANDE EDITORE
IMAGE 2
CONTENT
BEMD MERKEL * STEPHAN RUSS-MOHL * GIOVANNI ZAVARITT 7
INTRODUCTION
I. PR VERSUS JOURNALISM - PRACTITIONERS' VIEWS
MARCELLO FOA 15
THE CASE OF POLITICAL COMMUNICATION: THE RISE OF SPIN DOCTORS
KLAUS A. KOCKS 21
THE CASE OF BUSINESS COMMUNICATION: THE PURSUIT AND THE ART OF LYING
ROGER KOPPEL 27
HOW JOURNALISTS CAN DEFEND THEIR AUTONOMY
FJ MARION STARCK 29
I P 0 PR PROFESSIONALS UNDERMINE JOURNALISM?
KLAUS JOSEF LUTZ 35
PR-A TROJAN HORSE OR A SUBSIDY FOR NEWSPAPER PUBLISHERS?
II. PR AND JOURNALISM: THE RESEARCHERS' PERSPECTIVE
BARBARA BAERNS 43
THE "DETERMINATION THESIS": | HOW INDEPENDENT IS JOURNALISM OF PUBLIC
RELATIONS?
GILNTER BENTELE * HOWARD NOTHHAFT 59
THE INTEREFFICATION MODEL: THEORETICAL DISCUSSIONS AND EMPIRICAL
RESEARCH
| ; STEPHAN RUSS-MOHL * SUSANNE FENGLER 79
THE MARKET MODEL: PR AND JOURNALISM IN THE ATTENTION ECONOMY
IMAGE 3
MICHAEL HALLER 95
SYMBIOSIS OR ANTAGONISM: THE NEUROTIC DOUBLE BIND
JAMES E. GRUNIG 101
JOURNALISM AND PUBLIC RELATIONS IN THE UNITED STATES
III. THE CASE OF POLITICAL COMMUNICATION
MICHAEL CARMICHAEL 117
GOVERNMENT BY PUBLIC RELATIONS - FROM THE ASSASSINATION OF CAESAR TO THE
RISE OF G.W. BUSH
SUSANNE FENGLER 131
INVISIBLE VOICES AND SURPRISING ALLIES: PR AND JOURNALISM IN THE GERMAN
ELECTION OF 2005
NICHOLAS JONES 137
THE DEADLY EMBRACE: POLITICAL PR AND JOURNALISM IN ELECTION CAMPAIGNS
JUDITH BARBEN 143
HOW SPIN DOCTORS MANIPULATE LANGUAGE - SOME SWISS EXAMPLES
SIGRID PLDGER 149
PRODUCT-INFORMATION OR INFORMATION AS A PRODUCT? WHAT'S DIFFERENT IN
FRANCE
DAVID MILLER 153
PUBLIC RELATIONS AS A CONSPIRACY AGAINST DEMOCRACY
GIOVANNI ZAVARITT 161
THE ABSENCE OF POLITICAL PR: THE ITALIAN NATIONAL CAMPAIGN 2006 AS
EXAMPLE
IMAGE 4
IV. THE CASE OF BUSINESS COMMUNICATION
AND CORPORATE GOVERNANCE
FRANCESCO LURATI 167
MEDIA AND CORPORATE GOVERNANCE: EXPLORING MEDIA PRESSURE
ESTHER GIRSBERGER 175
EFFECTS OF CORPORATE COMMUNICATION ON JOURNALISM AND VICE VERSA
KLAUS KOCKS 177
CORPORATE GOVERNANCE: KEEPING UP APPEARANCES
V. PROFESSIONAL TRAINING OF JOURNALISTS AND PR-EXPERTS - SEPARATE OR
UNIFIED?
SYLVIA EGLI VON MATT 181
WHY JOURNALISM EDUCATION HAS TO BE KEPT SEPARATE FROM PR
HOLGER SIEVERT 185
WHY DIFFERENTIATION BETWEEN PR AND JOURNALISM IS NECESSARY
BETTINA KOHLHAAS 197
PROFESSIONAL TRAINING OF JOURNALISTS AND PR-EXPERTS IN SPAIN
VL CONCLUSIONS 203
STEPHAN RUSS-MOHL EARLY ADMONITIONS, ALARMING PERSPECTIVES
VII. THEAUTHORS 209 |
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spelling | A complicated, antagonistic and symbiotic affair journalism, public relations and their struggle for public attention Bernd Merkel ... (eds.) Lugano [u.a.] Università della Svizzera Italiana [u.a.] 2007 210 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier EJO's publications Literaturangaben Journalism and public relations Congresses Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Journalismus (DE-588)4028779-8 gnd rswk-swf (DE-588)1071861417 Konferenzschrift 2005 Luzern gnd-content Journalismus (DE-588)4028779-8 s Öffentlichkeitsarbeit (DE-588)4043188-5 s DE-604 Merkel, Bernd 1938-2024 Sonstige (DE-588)106935496 oth SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015628406&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
spellingShingle | A complicated, antagonistic and symbiotic affair journalism, public relations and their struggle for public attention Journalism and public relations Congresses Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Journalismus (DE-588)4028779-8 gnd |
subject_GND | (DE-588)4043188-5 (DE-588)4028779-8 (DE-588)1071861417 |
title | A complicated, antagonistic and symbiotic affair journalism, public relations and their struggle for public attention |
title_auth | A complicated, antagonistic and symbiotic affair journalism, public relations and their struggle for public attention |
title_exact_search | A complicated, antagonistic and symbiotic affair journalism, public relations and their struggle for public attention |
title_exact_search_txtP | A complicated, antagonistic and symbiotic affair journalism, public relations and their struggle for public attention |
title_full | A complicated, antagonistic and symbiotic affair journalism, public relations and their struggle for public attention Bernd Merkel ... (eds.) |
title_fullStr | A complicated, antagonistic and symbiotic affair journalism, public relations and their struggle for public attention Bernd Merkel ... (eds.) |
title_full_unstemmed | A complicated, antagonistic and symbiotic affair journalism, public relations and their struggle for public attention Bernd Merkel ... (eds.) |
title_short | A complicated, antagonistic and symbiotic affair |
title_sort | a complicated antagonistic and symbiotic affair journalism public relations and their struggle for public attention |
title_sub | journalism, public relations and their struggle for public attention |
topic | Journalism and public relations Congresses Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Journalismus (DE-588)4028779-8 gnd |
topic_facet | Journalism and public relations Congresses Öffentlichkeitsarbeit Journalismus Konferenzschrift 2005 Luzern |
url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015628406&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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