Questionnaire design: how to plan, structure, and write survey material for effective market research
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Kogan Page
2006
|
| Ausgabe: | 1. publ., repr. |
| Schriftenreihe: | Market research in practice series
|
| Schlagworte: | |
| Online-Zugang: | Table of contents |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XII, 289 S. Ill. 1 CD-ROM (12 cm) |
| Format: | System requirements for accompanying CD-ROM: Without Visual QSL installed, Windows PC with Internet explorer version 5 or later ; with Visual QSL installed, Windows 95/98/NT/2000/XP, Pentium 700 Mhz, 128 MB RAM, disk space 15 MB. |
| ISBN: | 9780749441814 074944181X |
Internformat
MARC
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| 100 | 1 | |a Brace, Ian |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Questionnaire design |b how to plan, structure, and write survey material for effective market research |c Ian Brace |
| 250 | |a 1. publ., repr. | ||
| 264 | 1 | |a London [u.a.] |b Kogan Page |c 2006 | |
| 300 | |a XII, 289 S. |b Ill. |e 1 CD-ROM (12 cm) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Market research in practice series | |
| 500 | |a Includes bibliographical references and index | ||
| 505 | 8 | |a Objectives in writing a questionnaire -- The data collection media -- Planning the questionnaire -- Types of question and data -- Rating scales and attitude measurement -- Writing the questionnaire -- Laying out the questionnaire -- Piloting the questionnaire -- Ethical issues -- Social desirability bias -- International surveys. | |
| 538 | |a System requirements for accompanying CD-ROM: Without Visual QSL installed, Windows PC with Internet explorer version 5 or later ; with Visual QSL installed, Windows 95/98/NT/2000/XP, Pentium 700 Mhz, 128 MB RAM, disk space 15 MB. | ||
| 650 | 4 | |a Market surveys |x Methodology | |
| 650 | 4 | |a Questionnaires |x Methodology | |
| 650 | 0 | 7 | |a Fragebogen |0 (DE-588)4128271-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marktforschung |0 (DE-588)4037630-8 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1804136486554042368 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Brace, Ian |
| author_facet | Brace, Ian |
| author_role | aut |
| author_sort | Brace, Ian |
| author_variant | i b ib |
| building | Verbundindex |
| bvnumber | BV022418489 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.3 |
| callnumber-search | HF5415.3 |
| callnumber-sort | HF 45415.3 |
| callnumber-subject | HF - Commerce |
| classification_rvk | MR 2500 QH 240 QP 611 |
| classification_tum | WIR 803f |
| contents | Objectives in writing a questionnaire -- The data collection media -- Planning the questionnaire -- Types of question and data -- Rating scales and attitude measurement -- Writing the questionnaire -- Laying out the questionnaire -- Piloting the questionnaire -- Ethical issues -- Social desirability bias -- International surveys. |
| ctrlnum | (OCoLC)633686688 (DE-599)BVBBV019736059 |
| discipline | Soziologie Wirtschaftswissenschaften |
| discipline_str_mv | Soziologie Wirtschaftswissenschaften |
| edition | 1. publ., repr. |
| format | Book |
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| id | DE-604.BV022418489 |
| illustrated | Illustrated |
| index_date | 2024-07-02T17:24:49Z |
| indexdate | 2024-07-09T20:57:10Z |
| institution | BVB |
| isbn | 9780749441814 074944181X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015626843 |
| oclc_num | 633686688 |
| open_access_boolean | |
| owner | DE-92 |
| owner_facet | DE-92 |
| physical | XII, 289 S. Ill. 1 CD-ROM (12 cm) |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | Kogan Page |
| record_format | marc |
| series2 | Market research in practice series |
| spelling | Brace, Ian Verfasser aut Questionnaire design how to plan, structure, and write survey material for effective market research Ian Brace 1. publ., repr. London [u.a.] Kogan Page 2006 XII, 289 S. Ill. 1 CD-ROM (12 cm) txt rdacontent n rdamedia nc rdacarrier Market research in practice series Includes bibliographical references and index Objectives in writing a questionnaire -- The data collection media -- Planning the questionnaire -- Types of question and data -- Rating scales and attitude measurement -- Writing the questionnaire -- Laying out the questionnaire -- Piloting the questionnaire -- Ethical issues -- Social desirability bias -- International surveys. System requirements for accompanying CD-ROM: Without Visual QSL installed, Windows PC with Internet explorer version 5 or later ; with Visual QSL installed, Windows 95/98/NT/2000/XP, Pentium 700 Mhz, 128 MB RAM, disk space 15 MB. Market surveys Methodology Questionnaires Methodology Fragebogen (DE-588)4128271-1 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Fragebogen (DE-588)4128271-1 s Marktforschung (DE-588)4037630-8 s DE-604 http://www.loc.gov/catdir/toc/ecip0417/2004010045.html Table of contents |
| spellingShingle | Brace, Ian Questionnaire design how to plan, structure, and write survey material for effective market research Objectives in writing a questionnaire -- The data collection media -- Planning the questionnaire -- Types of question and data -- Rating scales and attitude measurement -- Writing the questionnaire -- Laying out the questionnaire -- Piloting the questionnaire -- Ethical issues -- Social desirability bias -- International surveys. Market surveys Methodology Questionnaires Methodology Fragebogen (DE-588)4128271-1 gnd Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4128271-1 (DE-588)4037630-8 |
| title | Questionnaire design how to plan, structure, and write survey material for effective market research |
| title_auth | Questionnaire design how to plan, structure, and write survey material for effective market research |
| title_exact_search | Questionnaire design how to plan, structure, and write survey material for effective market research |
| title_exact_search_txtP | Questionnaire design how to plan, structure, and write survey material for effective market research |
| title_full | Questionnaire design how to plan, structure, and write survey material for effective market research Ian Brace |
| title_fullStr | Questionnaire design how to plan, structure, and write survey material for effective market research Ian Brace |
| title_full_unstemmed | Questionnaire design how to plan, structure, and write survey material for effective market research Ian Brace |
| title_short | Questionnaire design |
| title_sort | questionnaire design how to plan structure and write survey material for effective market research |
| title_sub | how to plan, structure, and write survey material for effective market research |
| topic | Market surveys Methodology Questionnaires Methodology Fragebogen (DE-588)4128271-1 gnd Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Market surveys Methodology Questionnaires Methodology Fragebogen Marktforschung |
| url | http://www.loc.gov/catdir/toc/ecip0417/2004010045.html |
| work_keys_str_mv | AT braceian questionnairedesignhowtoplanstructureandwritesurveymaterialforeffectivemarketresearch |