Readings in modern marketing:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hong Kong
Chinese Univ. Press
2006
|
| Schriftenreihe: | Academic monograph on business studies : Marketing
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Enth. 47 Beitr. |
| Beschreibung: | XII, 755 S. graph. Darst. |
| ISBN: | 9629962403 |
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Datensatz im Suchindex
| _version_ | 1804136483366371328 |
|---|---|
| adam_text | Contents
Foreword by Michael King man Hui xi
I. Marketing and Business Strategy
1. Rothenberg, R., John Quelch: The Thought Leader Interview
Strategy and Business 20 (2000), pp. 93 101 3
2. McGovern, G., D. Court, J. Quelch and B. Crawford,
Bringing Customers into the Boardroom,
Harvard Business Review, 82:11 (November 2004) 13
3. Takeuchi, H. and J. Quelch, Quality Is More than Making a
Good Product,
Harvard Business Review, 61:4 (July August 1983),
pp. 139 145 29
4. Quelch, J., Why Not Exploit Dual Marketing?,
Business Horizons, 30:1 (January February 1987), pp. 52 60 ... 41
5. Quelch, J., Market Strategies for Recession,
Financial Times, October 22, 2001, p. 10 57
II. Managing Product Lines
6. Quelch, J. and D. Kenny, Extend Profits, Not Product Lines,
Harvard Business Review, 72:5 (September October 1994),
pp. 153 164 63
7. Quelch, J. How to Build a Product Licensing Program,
Harvard Business Review, 63:3 (May June 1985),
pp. 186 197 75
8. Quelch, J., Marketing the Premium Product,
Business Horizons, 30:3 (May June 1987), pp. 38 45 83
9. Nueno, J. L. and J. Quelch, The Mass Marketing of Luxury,
Business Horizons, 41:6 (November December 1998),
pp. 61 68 97
vi Contents
10. Menezes, M. and J. Quelch, Leverage Your Warranty Program,
Sloan Management Review, 31:4 (Summer 1990),
pp. 69 80 115
11. Smith, N. C, R. J. Thomas and J. Quelch, A Strategic
Approach to Managing Product Recalls,
Harvard Business Review, 74:4 (September October 1996),
pp. 102 113 135
III. Pricing Policy
12. Buzzell, R., J. Quelch and W. Salmon, The Costly Bargain
of Trade Promotion,
Harvard Business Review, 68:2 (March April 1990),
pp. 141 149 153
13. Farris, P. and J. Quelch, In Defense of Price Promotion,
Sloan Management Review, 29:1 (Fall 1987), pp. 63 70 169
14. Ortmeyer, G., J. Quelch and W. Salmon, Restoring Credibility
to Retail Pricing,
Sloan Management Review, 33:1 (Fall 1991), pp. 55 66 181
15. Narayandas, N., J. Quelch and G. Swartz, Prepare Your
Company for Global Pricing,
Sloan Management Review, 42:1 (Fall 2000), pp. 61 70 203
IV. Managing the Point of Sale
16. Quelch, J. and K. Cannon Bonventre, Better Marketing at the
Point of Purchase,
Harvard Business Review, 61:6 (November December 1983),
pp. 162 169 221
17. Quelch, J., It s Time to Make Trade Promotion More Productive,
Harvard Business Review, 61:3 (May June 1983),
pp. 130 136 235
18. Lovelock, C. and J. Quelch, Consumer Promotions in Service
Marketing,
Business Horizons, 26:3 (May June 1983), pp. 66 75 247
19. Quelch, J., S. Neslin and L. Olson, Opportunities and Risks
of Durable Goods Promotion,
Sloan Management Review, 28:2 (Winter 1987),
pp. 27 38 265
Contents vii
20. Dhebar, A., S. Neslin and J. Quelch, Developing Models for
Planning Retailer Sales Promotions: An Application to Automobile
Dealerships,
Journal of Retailing, 63:4 (Winter 1987), pp. 333 364 287
21. Quelch, J. and D. Harding, Brands versus Private Labels:
Fighting to Win,
Harvard Business Review,14: (January February 1996),
pp. 99 109 315
V. Marketing and the New Technologies
22. Quelch, J. and H. Takeuchi, Nonstore Marketing: Fast Track
or Slow?,
Harvard Business Review, 59:4 (July August 1981),
pp. 75 84 333
23. Quelch, J. and G. Yip, Achieving System Cooperation in
Developing the Market for Consumer Videotex, in R. D. Buzzell,
ed., Marketing in an Electronic Age
(Harvard Business School Press, 1985), pp. 279 307 351
24. Quelch, J. and L. Klein, The Internet and International
Marketing,
Sloan Management Review, 37:3 (Spring 1996), pp. 60 75 381
25. Klein, L. and J. Quelch, Business to Business Market Making
on the Internet,
International Marketing Review, 14:5 (1997), pp. 345 361 413
26. Quelch, J., Retailing: Confronting the Challenges that Face
Bricks and Mortar Stores,
Harvard Business Review, 11A (July August 1999),
pp. 162 164 435
VI. Global Marketing
27. Quelch, J. and E. Hoff, Customizing Global Marketing,
Harvard Business Review, 64:3 (May June 1986),
pp. 59 68 455
28. Kashani, K. and J. Quelch, Can Sales Promotion Go Global?,
Business Horizons, 33:2 (May June 1990), pp. 37^3 473
29. Quelch, J. and R. Buzzell, Marketing Moves through EC
Crossroads,
Sloan Management Review, 31:1 (Fall 1989), pp. 63 74 487
viii Contents
30. Quelch, J., E. Joachimsthaler and J. L. Nueno, After the Wall:
Marketing Guidelines for Eastern Europe,
Sloan Management Review, 32:2 (Winter 1991), pp. 82 93 509
31. Arnold, D. and J. Quelch, New Strategies in Emerging Markets,
Sloan Management Review, 40:1 (Fall 1998), pp. 7 20 531
VII. Building and Managing Global Brands
32. Quelch, J., Global Brands: Taking Stock,
Business Strategy Review, 10:1 (Spring 1999), pp. 1 14 557
33. Quelch, J., The Return of the Global Brand,
Harvard Business Review, 81:8 (August 2003), pp. 22 23 583
34. Quelch, J., J. E. Austin and N. Laidler Kylander, Mining Gold in
Not for Profit Brands,
Harvard Business Review, 82:4 (April 2004), p. 24 587
35. Holt, D., J. Quelch and E. Taylor, How Global Brands Compete,
Harvard Business Review, 82:9 (September 2004), pp. 68 75 ... 589
36. Quelch, J., and D. Holt, The Post 9/11 Resilience of American
Brands,
Strategy and Business, 34 (Spring 2004), pp. 8 10 603
VIII. Marketing and Society
37. Pattison, J. and J. Quelch, Marketing and Distribution Strategies
for International Organizations,
lntereconomics, 14:3 (May June 1979), pp. 138 144 609
38. Tedlow, R. and J. Quelch, Communications Strategy for the
Nation State,
Public Relations Journal, 37:6 (June 1981), pp. 22 25 623
39. Quelch, J., Hospitals, Consumers and Advertising,
Administrative Briefs of the American College of Hospital
Administrators, 13:2 (April 1979), pp. 1 6 631
40. Quelch, J., Marketing Principles and the Future of Preventive
Health Care,
Milbank Memorial Fund Quarterly Health and Society,
58:2 (Spring 1980), pp. 310 347 643
41. Smith, N. C. and J. Quelch, Pharmaceutical Marketing Practices
in the Third World,
Journal of Business Research, 23 (1991), pp. 113 126 677
Contents ix
42. Quelch, J., and V. Rangan, Profit Globally, Give Globally,
Harvard Business Review, 81:12 (December 2003),
pp. 16 17 695
IX. Managing Marketing
43. Quelch, J. and H. Bloom, The Return of the Country Manager,
McKinsey Quarterly, 2 (1996), pp. 30 43 701
44. Quelch, J. and C. Dinh Tan, Country Managers in Transitional
Economies: The Case of Vietnam,
Business Horizons, 41:4 (July August 1998), pp. 34^40 715
45. Quelch, J., P. Farris and J. Olver, The Product Management Audit,
Harvard Business Review, 65:2 (March April 1987),
pp. 30 36 729
46. Quelch, J. and H. Bloom, Ten Steps to a Global Human
Resources Strategy,
Strategy and Business, 14 (1999), pp. 18 29 735
47. Quelch, J., and G. McGovern, Put the Customer Back in the
Boardroom,
Directors and Boards, 27:4 (Summer 2003), pp. 87 88 753
|
| adam_txt |
Contents
Foreword by Michael King man Hui xi
I. Marketing and Business Strategy
1. Rothenberg, R., "John Quelch: The Thought Leader Interview"
Strategy and Business 20 (2000), pp. 93 101 3
2. McGovern, G., D. Court, J. Quelch and B. Crawford,
"Bringing Customers into the Boardroom,"
Harvard Business Review, 82:11 (November 2004) 13
3. Takeuchi, H. and J. Quelch, "Quality Is More than Making a
Good Product,"
Harvard Business Review, 61:4 (July August 1983),
pp. 139 145 29
4. Quelch, J., "Why Not Exploit Dual Marketing?,"
Business Horizons, 30:1 (January February 1987), pp. 52 60 . 41
5. Quelch, J., "Market Strategies for Recession,"
Financial Times, October 22, 2001, p. 10 57
II. Managing Product Lines
6. Quelch, J. and D. Kenny, "Extend Profits, Not Product Lines,"
Harvard Business Review, 72:5 (September October 1994),
pp. 153 164 63
7. Quelch, J. "How to Build a Product Licensing Program,"
Harvard Business Review, 63:3 (May June 1985),
pp. 186 197 75
8. Quelch, J., "Marketing the Premium Product,"
Business Horizons, 30:3 (May June 1987), pp. 38 45 83
9. Nueno, J. L. and J. Quelch, "The Mass Marketing of Luxury,"
Business Horizons, 41:6 (November December 1998),
pp. 61 68 97
vi Contents
10. Menezes, M. and J. Quelch, "Leverage Your Warranty Program,"
Sloan Management Review, 31:4 (Summer 1990),
pp. 69 80 115
11. Smith, N. C, R. J. Thomas and J. Quelch, "A Strategic
Approach to Managing Product Recalls,"
Harvard Business Review, 74:4 (September October 1996),
pp. 102 113 135
III. Pricing Policy
12. Buzzell, R., J. Quelch and W. Salmon, "The Costly Bargain
of Trade Promotion,"
Harvard Business Review, 68:2 (March April 1990),
pp. 141 149 153
13. Farris, P. and J. Quelch, "In Defense of Price Promotion,"
Sloan Management Review, 29:1 (Fall 1987), pp. 63 70 169
14. Ortmeyer, G., J. Quelch and W. Salmon, "Restoring Credibility
to Retail Pricing,"
Sloan Management Review, 33:1 (Fall 1991), pp. 55 66 181
15. Narayandas, N., J. Quelch and G. Swartz, "Prepare Your
Company for Global Pricing,"
Sloan Management Review, 42:1 (Fall 2000), pp. 61 70 203
IV. Managing the Point of Sale
16. Quelch, J. and K. Cannon Bonventre, "Better Marketing at the
Point of Purchase,"
Harvard Business Review, 61:6 (November December 1983),
pp. 162 169 221
17. Quelch, J., "It's Time to Make Trade Promotion More Productive,"
Harvard Business Review, 61:3 (May June 1983),
pp. 130 136 235
18. Lovelock, C. and J. Quelch, "Consumer Promotions in Service
Marketing,"
Business Horizons, 26:3 (May June 1983), pp. 66 75 247
19. Quelch, J., S. Neslin and L. Olson, "Opportunities and Risks
of Durable Goods Promotion,"
Sloan Management Review, 28:2 (Winter 1987),
pp. 27 38 265
Contents vii
20. Dhebar, A., S. Neslin and J. Quelch, "Developing Models for
Planning Retailer Sales Promotions: An Application to Automobile
Dealerships,"
Journal of Retailing, 63:4 (Winter 1987), pp. 333 364 287
21. Quelch, J. and D. Harding, "Brands versus Private Labels:
Fighting to Win,"
Harvard Business Review,14:\ (January February 1996),
pp. 99 109 315
V. Marketing and the New Technologies
22. Quelch, J. and H. Takeuchi, "Nonstore Marketing: Fast Track
or Slow?,"
Harvard Business Review, 59:4 (July August 1981),
pp. 75 84 333
23. Quelch, J. and G. Yip, "Achieving System Cooperation in
Developing the Market for Consumer Videotex," in R. D. Buzzell,
ed., Marketing in an Electronic Age
(Harvard Business School Press, 1985), pp. 279 307 351
24. Quelch, J. and L. Klein, "The Internet and International
Marketing,"
Sloan Management Review, 37:3 (Spring 1996), pp. 60 75 381
25. Klein, L. and J. Quelch, "Business to Business Market Making
on the Internet,"
International Marketing Review, 14:5 (1997), pp. 345 361 413
26. Quelch, J., "Retailing: Confronting the Challenges that Face
Bricks and Mortar Stores,"
Harvard Business Review, 11A (July August 1999),
pp. 162 164 435
VI. Global Marketing
27. Quelch, J. and E. Hoff, "Customizing Global Marketing,"
Harvard Business Review, 64:3 (May June 1986),
pp. 59 68 455
28. Kashani, K. and J. Quelch, "Can Sales Promotion Go Global?,"
Business Horizons, 33:2 (May June 1990), pp. 37^3 473
29. Quelch, J. and R. Buzzell, "Marketing Moves through EC
Crossroads,"
Sloan Management Review, 31:1 (Fall 1989), pp. 63 74 487
viii Contents
30. Quelch, J., E. Joachimsthaler and J. L. Nueno, "After the Wall:
Marketing Guidelines for Eastern Europe,"
Sloan Management Review, 32:2 (Winter 1991), pp. 82 93 509
31. Arnold, D. and J. Quelch, "New Strategies in Emerging Markets,"
Sloan Management Review, 40:1 (Fall 1998), pp. 7 20 531
VII. Building and Managing Global Brands
32. Quelch, J., "Global Brands: Taking Stock,"
Business Strategy Review, 10:1 (Spring 1999), pp. 1 14 557
33. Quelch, J., "The Return of the Global Brand,"
Harvard Business Review, 81:8 (August 2003), pp. 22 23 583
34. Quelch, J., J. E. Austin and N. Laidler Kylander, "Mining Gold in
Not for Profit Brands,"
Harvard Business Review, 82:4 (April 2004), p. 24 587
35. Holt, D., J. Quelch and E. Taylor, "How Global Brands Compete,"
Harvard Business Review, 82:9 (September 2004), pp. 68 75 . 589
36. Quelch, J., and D. Holt, "The Post 9/11 Resilience of American
Brands,"
Strategy and Business, 34 (Spring 2004), pp. 8 10 603
VIII. Marketing and Society
37. Pattison, J. and J. Quelch, "Marketing and Distribution Strategies
for International Organizations,"
lntereconomics, 14:3 (May June 1979), pp. 138 144 609
38. Tedlow, R. and J. Quelch, "Communications Strategy for the
Nation State,"
Public Relations Journal, 37:6 (June 1981), pp. 22 25 623
39. Quelch, J., "Hospitals, Consumers and Advertising,"
Administrative Briefs of the American College of Hospital
Administrators, 13:2 (April 1979), pp. 1 6 631
40. Quelch, J., "Marketing Principles and the Future of Preventive
Health Care,"
Milbank Memorial Fund Quarterly Health and Society,
58:2 (Spring 1980), pp. 310 347 643
41. Smith, N. C. and J. Quelch, "Pharmaceutical Marketing Practices
in the Third World,"
Journal of Business Research, 23 (1991), pp. 113 126 677
Contents ix
42. Quelch, J., and V. Rangan, "Profit Globally, Give Globally,"
Harvard Business Review, 81:12 (December 2003),
pp. 16 17 695
IX. Managing Marketing
43. Quelch, J. and H. Bloom, "The Return of the Country Manager,"
McKinsey Quarterly, 2 (1996), pp. 30 43 701
44. Quelch, J. and C. Dinh Tan, "Country Managers in Transitional
Economies: The Case of Vietnam,"
Business Horizons, 41:4 (July August 1998), pp. 34^40 715
45. Quelch, J., P. Farris and J. Olver, "The Product Management Audit,"
Harvard Business Review, 65:2 (March April 1987),
pp. 30 36 729
46. Quelch, J. and H. Bloom, "Ten Steps to a Global Human
Resources Strategy,"
Strategy and Business, 14 (1999), pp. 18 29 735
47. Quelch, J., and G. McGovern, "Put the Customer Back in the
Boardroom,"
Directors and Boards, 27:4 (Summer 2003), pp. 87 88 753 |
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