Rethinking public relations: PR propaganda and democracy
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Routledge
2006
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | Table of contents only Publisher description Inhaltsverzeichnis |
| Beschreibung: | Literaturverz. S. [204] - 217 |
| Beschreibung: | XV, 228 S. |
| ISBN: | 0415370612 9780415370615 0415370620 9780415370622 |
Internformat
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| 245 | 1 | 0 | |a Rethinking public relations |b PR propaganda and democracy |c Kevin Moloney |
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| 500 | |a Literaturverz. S. [204] - 217 | ||
| 650 | 7 | |a Democratie |2 gtt | |
| 650 | 4 | |a Démocratie | |
| 650 | 7 | |a Public relations |2 gtt | |
| 650 | 4 | |a Relations publiques | |
| 650 | 4 | |a Demokratie | |
| 650 | 4 | |a Public relations | |
| 650 | 4 | |a Democracy | |
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Datensatz im Suchindex
| _version_ | 1804136468015218688 |
|---|---|
| adam_text | Contents
Foreword x
Preface xii
Acknowledgements xiv
Note on the text xv
1 A great Niagara of PR 1
Context 2
Overview 5
2 PR from top to bottom 15
The public relations of public relations 18
Advantages for funders and producers 21
Comparisons with advertising and journalism 22
Summary 25
3 A future with PR 27
PR and civic pluralism 29
PR and commercial pluralism 31
PR, neo liberalism and promotional culture 32
PR and its most influential client business 34
The PR voice and issues management 36
Summary 39
4 PR and propaganda 41
The US experience 41
Bernays and Ivy Lee 46
Habermas and other critics 49
The Grunigian paradigm 53
PR intentions versus public compliance 55
Summary 57
viii Contents
5 PR propaganda in the UK 58
Early PR in the UK 60
A UK context 65
PR as propaganda 67
Summary 72
6 Can PR and democracy co exist? 73
PR and democracy in neutral co existence 75
PR propaganda and democracy in beneficial co existence 78
A normative theory of equalising PR resources 79
PR and civil society 83
Public relations and the souring of pluralism 84
Summary 86
7 Is PR damaging democracy? 88
Power and PR 92
Neutralising negative effects of PR on democracy 96
Summary 99
8 Ethics, social responsibility, stakeholders 101
Ethics in PR practice 103
Social responsibility 106
PR as the voice of CSR 109
Stakeholders 111
Developing PR stakeholder theory 113
Summary 115
9 Politics, corporate PR, campaigning 117
Politics and government 119
Political news management and spin 123
Spin as propaganda 125
Corporate PR 126
Lobbying and campaigning 128
Campaigns 130
Stunts 131
Summary 132
10 Markets, branding, reputation 134
MPR and soft selling 136
PR as marketplace information 138
Persuasive PR 139
MPR as promotional excess 140
Contents ix
Corporate Branding 140
Corporate Reputation 145
Summary 148
11 Media matters 150
PR isation of the media 152
Journalism s complicity 154
Expansion into journalism 157
Tabloids and PR 159
A separate media system 161
Summary 163
12 The consequences of PR propaganda 165
An unpopular conclusion 165
Self interest and PR 167
Celebrity and employee communications 171
Trust 173
Permanent PR 175
Notes 177
Bibliography of references 204
Index 218
|
| adam_txt |
Contents
Foreword x
Preface xii
Acknowledgements xiv
Note on the text xv
1 A great Niagara of PR 1
Context 2
Overview 5
2 PR from top to bottom 15
The public relations of public relations 18
Advantages for funders and producers 21
Comparisons with advertising and journalism 22
Summary 25
3 A future with PR 27
PR and civic pluralism 29
PR and commercial pluralism 31
PR, neo liberalism and promotional culture 32
PR and its most influential client business 34
The PR 'voice' and issues management 36
Summary 39
4 PR and propaganda 41
The US experience 41
Bernays and Ivy Lee 46
Habermas and other critics 49
The Grunigian paradigm 53
PR intentions versus public compliance 55
Summary 57
viii Contents
5 PR propaganda in the UK 58
Early PR in the UK 60
A UK context 65
PR as propaganda 67
Summary 72
6 Can PR and democracy co exist? 73
PR and democracy in neutral co existence 75
PR propaganda and democracy in beneficial co existence 78
A normative theory of equalising PR resources 79
PR and civil society 83
Public relations and the souring of pluralism 84
Summary 86
7 Is PR damaging democracy? 88
Power and PR 92
Neutralising negative effects of PR on democracy 96
Summary 99
8 Ethics, social responsibility, stakeholders 101
Ethics in PR practice 103
Social responsibility 106
PR as the 'voice' of CSR 109
Stakeholders 111
Developing PR stakeholder theory 113
Summary 115
9 Politics, corporate PR, campaigning 117
Politics and government 119
Political news management and 'spin 123
Spin as propaganda 125
Corporate PR 126
Lobbying and campaigning 128
Campaigns 130
Stunts 131
Summary 132
10 Markets, branding, reputation 134
MPR and 'soft' selling 136
PR as marketplace information 138
Persuasive PR 139
MPR as promotional excess 140
Contents ix
Corporate Branding 140
Corporate Reputation 145
Summary 148
11 Media matters 150
PR isation of the media 152
Journalism's complicity 154
Expansion into journalism 157
Tabloids and PR 159
A separate media system 161
Summary 163
12 The consequences of PR propaganda 165
An unpopular conclusion 165
Self interest and PR 167
Celebrity and employee communications 171
Trust 173
Permanent PR 175
Notes 177
Bibliography of references 204
Index 218 |
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| isbn | 0415370612 9780415370615 0415370620 9780415370622 |
| language | English |
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| spelling | Moloney, Kevin Verfasser aut Rethinking public relations PR propaganda and democracy Kevin Moloney 2. ed. London [u.a.] Routledge 2006 XV, 228 S. txt rdacontent n rdamedia nc rdacarrier Literaturverz. S. [204] - 217 Democratie gtt Démocratie Public relations gtt Relations publiques Demokratie Public relations Democracy Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 s DE-604 http://www.loc.gov/catdir/toc/ecip0513/2005014613.html Table of contents only http://www.loc.gov/catdir/enhancements/fy0659/2005014613-d.html Publisher description HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015613623&sequence=000010&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Moloney, Kevin Rethinking public relations PR propaganda and democracy Democratie gtt Démocratie Public relations gtt Relations publiques Demokratie Public relations Democracy Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| subject_GND | (DE-588)4043188-5 |
| title | Rethinking public relations PR propaganda and democracy |
| title_auth | Rethinking public relations PR propaganda and democracy |
| title_exact_search | Rethinking public relations PR propaganda and democracy |
| title_exact_search_txtP | Rethinking public relations PR propaganda and democracy |
| title_full | Rethinking public relations PR propaganda and democracy Kevin Moloney |
| title_fullStr | Rethinking public relations PR propaganda and democracy Kevin Moloney |
| title_full_unstemmed | Rethinking public relations PR propaganda and democracy Kevin Moloney |
| title_short | Rethinking public relations |
| title_sort | rethinking public relations pr propaganda and democracy |
| title_sub | PR propaganda and democracy |
| topic | Democratie gtt Démocratie Public relations gtt Relations publiques Demokratie Public relations Democracy Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | Democratie Démocratie Public relations Relations publiques Demokratie Democracy Öffentlichkeitsarbeit |
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