Key concepts in e-commerce:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, NY [u.a.]
Palgrave Macmillan
2007
|
| Edition: | 1. publ. |
| Series: | Palgrave key concepts
|
| Subjects: | |
| Online Access: | Publisher description Klappentext |
| Physical Description: | XII, 316 S. |
| ISBN: | 0230516718 9780230516717 |
Staff View
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| adam_text | KEY CONCEPTS IN E-COMMERCE
alan
Not only has the Internet changed the business landscape in a different
way from any other medium of communication, it has done it more quickly
-
com
Presented from a business, rather than information technology perspective,
Key Concepts in e-Commerce covers not only the significant commercial
models, applications and practices, but also simplifies the relevant technical
terms and addresses those pertinent societal terms that will help readers to
understand the environment in which e-commerce operates.
This book includes:
■ Over
■
subject areas
■ A comprehensive index to facilitate tracking of common themes
■ A companion web site
which updates and new terms are regularly posted
Utilizing academic research, empirical knowledge and practical experience,
Key Concepts in
online business.
Alan Charlesworth is a Senior Lecturer in Marketing and
has been involved in e-commerce for over ten years as a practitioner, consultant,
trainer and educator, and is the co-author of Online Marketing -A Customer-
LedApproach.
|
| adam_txt |
KEY CONCEPTS IN E-COMMERCE
alan
Not only has the Internet changed the business landscape in a different
way from any other medium of communication, it has done it more quickly
-
com
Presented from a business, rather than information technology perspective,
Key Concepts in e-Commerce covers not only the significant commercial
models, applications and practices, but also simplifies the relevant technical
terms and addresses those pertinent societal terms that will help readers to
understand the environment in which e-commerce operates.
This book includes:
■ Over
■
subject areas
■ A comprehensive index to facilitate tracking of common themes
■ A companion web site
which updates and new terms are regularly posted
Utilizing academic research, empirical knowledge and practical experience,
Key Concepts in
online business.
Alan Charlesworth is a Senior Lecturer in Marketing and
has been involved in e-commerce for over ten years as a practitioner, consultant,
trainer and educator, and is the co-author of Online Marketing -A Customer-
LedApproach. |
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| callnumber-raw | HF5548.32 |
| callnumber-search | HF5548.32 |
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| dewey-full | 381/.14203 |
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| dewey-ones | 381 - Commerce (Trade) |
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| dewey-search | 381/.14203 |
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| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| index_date | 2024-07-02T17:13:39Z |
| indexdate | 2024-07-09T20:56:31Z |
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| spelling | Charlesworth, Alan Verfasser aut Key concepts in e-commerce Alan Charlesworth 1. publ. New York, NY [u.a.] Palgrave Macmillan 2007 XII, 316 S. txt rdacontent n rdamedia nc rdacarrier Palgrave key concepts Electronic commerce Dictionaries Internet Electronic Commerce (DE-588)4592128-3 gnd rswk-swf (DE-588)4066724-8 Wörterbuch gnd-content Electronic Commerce (DE-588)4592128-3 s DE-604 http://www.loc.gov/catdir/enhancements/fy0704/2006052751-d.html Publisher description Digitalisierung UB Passau application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015597484&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | Charlesworth, Alan Key concepts in e-commerce Electronic commerce Dictionaries Internet Electronic Commerce (DE-588)4592128-3 gnd |
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| title | Key concepts in e-commerce |
| title_auth | Key concepts in e-commerce |
| title_exact_search | Key concepts in e-commerce |
| title_exact_search_txtP | Key concepts in e-commerce |
| title_full | Key concepts in e-commerce Alan Charlesworth |
| title_fullStr | Key concepts in e-commerce Alan Charlesworth |
| title_full_unstemmed | Key concepts in e-commerce Alan Charlesworth |
| title_short | Key concepts in e-commerce |
| title_sort | key concepts in e commerce |
| topic | Electronic commerce Dictionaries Internet Electronic Commerce (DE-588)4592128-3 gnd |
| topic_facet | Electronic commerce Dictionaries Internet Electronic Commerce Wörterbuch |
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