Heritage marketing:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam [u.a.]
Elsevier Butterworth-Heinemann
2006
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XVI, 280 S. graph. Darst. 25cm |
| ISBN: | 0750663189 |
Internformat
MARC
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| 245 | 1 | 0 | |a Heritage marketing |c Shashi Misiura |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Amsterdam [u.a.] |b Elsevier Butterworth-Heinemann |c 2006 | |
| 300 | |a XVI, 280 S. |b graph. Darst. |c 25cm | ||
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| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Cultural property / Protection | |
| 650 | 4 | |a Heritage tourism | |
| 650 | 4 | |a Historic sites | |
| 650 | 4 | |a Marketing | |
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Datensatz im Suchindex
| _version_ | 1804136443568717824 |
|---|---|
| adam_text | Contents
Preface vii
Acknowledgments ix
Introduction xi
List of case studies xiii
List of insights xv
1 Heritage marketing an introduction 1
2 Environmental factors 40
3 Market segmentation and target marketing
in the heritage industry 78
4 The marketing mix and heritage tourism 129
5 The marketing mix and food and drink heritage 183
6 Company heritage marketing 238
Bibliography 271
Index 275
|
| adam_txt |
Contents
Preface vii
Acknowledgments ix
Introduction xi
List of case studies xiii
List of insights xv
1 Heritage marketing an introduction 1
2 Environmental factors 40
3 Market segmentation and target marketing
in the heritage industry 78
4 The marketing mix and heritage tourism 129
5 The marketing mix and food and drink heritage 183
6 Company heritage marketing 238
Bibliography 271
Index 275 |
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| illustrated | Illustrated |
| index_date | 2024-07-02T17:12:54Z |
| indexdate | 2024-07-09T20:56:29Z |
| institution | BVB |
| isbn | 0750663189 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015595606 |
| oclc_num | 230986591 |
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| physical | XVI, 280 S. graph. Darst. 25cm |
| publishDate | 2006 |
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| spelling | Misiura, Shashi Verfasser aut Heritage marketing Shashi Misiura 1. publ. Amsterdam [u.a.] Elsevier Butterworth-Heinemann 2006 XVI, 280 S. graph. Darst. 25cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Cultural property / Protection Heritage tourism Historic sites Marketing Tourismus (DE-588)4018406-7 gnd rswk-swf Kulturerbe (DE-588)4033560-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Tourismus (DE-588)4018406-7 s Marketing (DE-588)4037589-4 s Kulturerbe (DE-588)4033560-4 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015595606&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Misiura, Shashi Heritage marketing Cultural property / Protection Heritage tourism Historic sites Marketing Tourismus (DE-588)4018406-7 gnd Kulturerbe (DE-588)4033560-4 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4018406-7 (DE-588)4033560-4 (DE-588)4037589-4 |
| title | Heritage marketing |
| title_auth | Heritage marketing |
| title_exact_search | Heritage marketing |
| title_exact_search_txtP | Heritage marketing |
| title_full | Heritage marketing Shashi Misiura |
| title_fullStr | Heritage marketing Shashi Misiura |
| title_full_unstemmed | Heritage marketing Shashi Misiura |
| title_short | Heritage marketing |
| title_sort | heritage marketing |
| topic | Cultural property / Protection Heritage tourism Historic sites Marketing Tourismus (DE-588)4018406-7 gnd Kulturerbe (DE-588)4033560-4 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Cultural property / Protection Heritage tourism Historic sites Marketing Tourismus Kulturerbe |
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