Management der Marketing-Kommunikation:
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | German |
| Veröffentlicht: |
Berlin [u.a.]
Springer
2007
|
| Ausgabe: | 4., aktualis. und verb. Aufl. |
| Schlagworte: | |
| Online-Zugang: | BFB01 BTU01 BTW01 FAB01 FAN01 FAW01 FCO01 FHA01 FHD01 FHI01 FHM01 FHN01 FHO01 FHR01 FKE01 FLA01 FNU01 FRO01 FWS01 FWS02 HTW01 TUM01 UBG01 UBM01 UBR01 UBT01 UBW01 UBY01 UEI01 UER01 UPA01 Volltext |
| Beschreibung: | 1 Online-Ressource (XV, 708 S.) Ill., graph. Darst. |
| ISBN: | 9783540692744 |
| DOI: | 10.1007/978-3-540-69274-4 |
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Datensatz im Suchindex
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| genre | 1\p (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV022386251 |
| illustrated | Illustrated |
| index_date | 2024-07-02T17:12:48Z |
| indexdate | 2024-08-01T11:23:41Z |
| institution | BVB |
| isbn | 9783540692744 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015595176 |
| oclc_num | 255825751 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-703 DE-824 DE-739 DE-355 DE-BY-UBR DE-20 DE-706 DE-1046 DE-1102 DE-M347 DE-1049 DE-92 DE-29 DE-1050 DE-573 DE-898 DE-BY-UBR DE-863 DE-BY-FWS DE-859 DE-Aug4 DE-860 DE-861 DE-19 DE-BY-UBM DE-1043 DE-858 DE-523 DE-526 DE-634 DE-522 DE-862 DE-BY-FWS DE-1051 DE-91 DE-BY-TUM DE-188 |
| owner_facet | DE-473 DE-BY-UBG DE-703 DE-824 DE-739 DE-355 DE-BY-UBR DE-20 DE-706 DE-1046 DE-1102 DE-M347 DE-1049 DE-92 DE-29 DE-1050 DE-573 DE-898 DE-BY-UBR DE-863 DE-BY-FWS DE-859 DE-Aug4 DE-860 DE-861 DE-19 DE-BY-UBM DE-1043 DE-858 DE-523 DE-526 DE-634 DE-522 DE-862 DE-BY-FWS DE-1051 DE-91 DE-BY-TUM DE-188 |
| physical | 1 Online-Ressource (XV, 708 S.) Ill., graph. Darst. |
| psigel | ZDB-2-SWI |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | Springer |
| record_format | marc |
| spellingShingle | Management der Marketing-Kommunikation Werbung (DE-588)4065541-6 gnd Marketing (DE-588)4037589-4 gnd Corporate Communication (DE-588)4313131-1 gnd Marktkommunikation (DE-588)4131075-5 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4037589-4 (DE-588)4313131-1 (DE-588)4131075-5 (DE-588)4201794-4 (DE-588)4123623-3 |
| title | Management der Marketing-Kommunikation |
| title_auth | Management der Marketing-Kommunikation |
| title_exact_search | Management der Marketing-Kommunikation |
| title_exact_search_txtP | Management der Marketing-Kommunikation |
| title_full | Management der Marketing-Kommunikation Wolfgang Fuchs ; Fritz Unger |
| title_fullStr | Management der Marketing-Kommunikation Wolfgang Fuchs ; Fritz Unger |
| title_full_unstemmed | Management der Marketing-Kommunikation Wolfgang Fuchs ; Fritz Unger |
| title_short | Management der Marketing-Kommunikation |
| title_sort | management der marketing kommunikation |
| topic | Werbung (DE-588)4065541-6 gnd Marketing (DE-588)4037589-4 gnd Corporate Communication (DE-588)4313131-1 gnd Marktkommunikation (DE-588)4131075-5 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd |
| topic_facet | Werbung Marketing Corporate Communication Marktkommunikation Kommunikationsstrategie Lehrbuch |
| url | https://doi.org/10.1007/978-3-540-69274-4 |
| work_keys_str_mv | AT fuchswolfgang managementdermarketingkommunikation AT ungerfritz managementdermarketingkommunikation |