Consumer behavior and marketing strategy:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston [u.a.]
McGraw-Hill/Irwin
2008
|
| Edition: | 8. ed. |
| Subjects: | |
| Online Access: | Publisher description Table of contents only Inhaltsverzeichnis |
| Item Description: | Includes index |
| Physical Description: | XIX, 555 S. Ill., graph. Darst. |
| ISBN: | 9780073529851 0073529850 |
Staff View
MARC
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| 100 | 1 | |a Peter, Jerome Paul |e Verfasser |0 (DE-588)12139591X |4 aut | |
| 245 | 1 | 0 | |a Consumer behavior and marketing strategy |c J. Paul Peter ; Jerry C. Olson |
| 250 | |a 8. ed. | ||
| 264 | 1 | |a Boston [u.a.] |b McGraw-Hill/Irwin |c 2008 | |
| 300 | |a XIX, 555 S. |b Ill., graph. Darst. | ||
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| 500 | |a Includes index | ||
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| 650 | 4 | |a Marketing | |
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Record in the Search Index
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| author | Peter, Jerome Paul Olson, Jerry C. 1944- |
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| dewey-full | 658.8/342 |
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| discipline | Wirtschaftswissenschaften Ökotrophologie |
| discipline_str_mv | Wirtschaftswissenschaften Ökotrophologie |
| edition | 8. ed. |
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| illustrated | Illustrated |
| index_date | 2024-07-02T17:09:55Z |
| indexdate | 2024-07-09T20:56:19Z |
| institution | BVB |
| isbn | 9780073529851 0073529850 |
| language | English |
| lccn | 2006032470 |
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| physical | XIX, 555 S. Ill., graph. Darst. |
| publishDate | 2008 |
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| publisher | McGraw-Hill/Irwin |
| record_format | marc |
| spelling | Peter, Jerome Paul Verfasser (DE-588)12139591X aut Consumer behavior and marketing strategy J. Paul Peter ; Jerry C. Olson 8. ed. Boston [u.a.] McGraw-Hill/Irwin 2008 XIX, 555 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes index Consommateurs - Attitudes ram Marketing ram Consumer behavior Marketing Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s Marketingstrategie (DE-588)4120697-6 s DE-188 Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s 1\p DE-604 Olson, Jerry C. 1944- Verfasser (DE-588)17049392X aut http://www.loc.gov/catdir/enhancements/fy0702/2006032470-d.html Publisher description http://www.loc.gov/catdir/enhancements/fy0702/2006032470-t.html Table of contents only http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1981558&custom_att_2=simple_viewer Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Peter, Jerome Paul Olson, Jerry C. 1944- Consumer behavior and marketing strategy Consommateurs - Attitudes ram Marketing ram Consumer behavior Marketing Verbraucherverhalten (DE-588)4062644-1 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4120697-6 (DE-588)4037589-4 (DE-588)4124261-0 |
| title | Consumer behavior and marketing strategy |
| title_auth | Consumer behavior and marketing strategy |
| title_exact_search | Consumer behavior and marketing strategy |
| title_exact_search_txtP | Consumer behavior and marketing strategy |
| title_full | Consumer behavior and marketing strategy J. Paul Peter ; Jerry C. Olson |
| title_fullStr | Consumer behavior and marketing strategy J. Paul Peter ; Jerry C. Olson |
| title_full_unstemmed | Consumer behavior and marketing strategy J. Paul Peter ; Jerry C. Olson |
| title_short | Consumer behavior and marketing strategy |
| title_sort | consumer behavior and marketing strategy |
| topic | Consommateurs - Attitudes ram Marketing ram Consumer behavior Marketing Verbraucherverhalten (DE-588)4062644-1 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Consommateurs - Attitudes Marketing Consumer behavior Verbraucherverhalten Marketingstrategie Strategisches Management |
| url | http://www.loc.gov/catdir/enhancements/fy0702/2006032470-d.html http://www.loc.gov/catdir/enhancements/fy0702/2006032470-t.html http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1981558&custom_att_2=simple_viewer |
| work_keys_str_mv | AT peterjeromepaul consumerbehaviorandmarketingstrategy AT olsonjerryc consumerbehaviorandmarketingstrategy |