Consumer behavior and marketing strategy:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston [u.a.]
McGraw-Hill/Irwin
2008
|
| Ausgabe: | 8. ed. |
| Schlagworte: | |
| Online-Zugang: | Publisher description Table of contents only Inhaltsverzeichnis |
| Beschreibung: | Includes index |
| Beschreibung: | XIX, 555 S. Ill., graph. Darst. |
| ISBN: | 9780073529851 0073529850 |
Internformat
MARC
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| 020 | |a 9780073529851 |9 978-0-07-352985-1 | ||
| 020 | |a 0073529850 |c alk. paper |9 0-07-352985-0 | ||
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| 035 | |a (DE-599)BVBBV022377668 | ||
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| 100 | 1 | |a Peter, Jerome Paul |e Verfasser |0 (DE-588)12139591X |4 aut | |
| 245 | 1 | 0 | |a Consumer behavior and marketing strategy |c J. Paul Peter ; Jerry C. Olson |
| 250 | |a 8. ed. | ||
| 264 | 1 | |a Boston [u.a.] |b McGraw-Hill/Irwin |c 2008 | |
| 300 | |a XIX, 555 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes index | ||
| 650 | 7 | |a Consommateurs - Attitudes |2 ram | |
| 650 | 7 | |a Marketing |2 ram | |
| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a Marketing | |
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
| 689 | 0 | 1 | |a Marketingstrategie |0 (DE-588)4120697-6 |D s |
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| 689 | 1 | 1 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
| 689 | 1 | 2 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Olson, Jerry C. |d 1944- |e Verfasser |0 (DE-588)17049392X |4 aut | |
| 856 | 4 | |u http://www.loc.gov/catdir/enhancements/fy0702/2006032470-d.html |3 Publisher description | |
| 856 | 4 | |u http://www.loc.gov/catdir/enhancements/fy0702/2006032470-t.html |3 Table of contents only | |
| 856 | 4 | |u http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1981558&custom_att_2=simple_viewer |3 Inhaltsverzeichnis | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-015586712 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804136432805085184 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Peter, Jerome Paul Olson, Jerry C. 1944- |
| author_GND | (DE-588)12139591X (DE-588)17049392X |
| author_facet | Peter, Jerome Paul Olson, Jerry C. 1944- |
| author_role | aut aut |
| author_sort | Peter, Jerome Paul |
| author_variant | j p p jp jpp j c o jc jco |
| building | Verbundindex |
| bvnumber | BV022377668 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.3 |
| callnumber-search | HF5415.3 |
| callnumber-sort | HF 45415.3 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QW 300 |
| classification_tum | OEK 740f |
| ctrlnum | (OCoLC)611066446 (DE-599)BVBBV022377668 |
| dewey-full | 658.8/342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/342 |
| dewey-search | 658.8/342 |
| dewey-sort | 3658.8 3342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften Ökotrophologie |
| discipline_str_mv | Wirtschaftswissenschaften Ökotrophologie |
| edition | 8. ed. |
| format | Book |
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| illustrated | Illustrated |
| index_date | 2024-07-02T17:09:55Z |
| indexdate | 2024-07-09T20:56:19Z |
| institution | BVB |
| isbn | 9780073529851 0073529850 |
| language | English |
| lccn | 2006032470 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015586712 |
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| physical | XIX, 555 S. Ill., graph. Darst. |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | McGraw-Hill/Irwin |
| record_format | marc |
| spelling | Peter, Jerome Paul Verfasser (DE-588)12139591X aut Consumer behavior and marketing strategy J. Paul Peter ; Jerry C. Olson 8. ed. Boston [u.a.] McGraw-Hill/Irwin 2008 XIX, 555 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes index Consommateurs - Attitudes ram Marketing ram Consumer behavior Marketing Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s Marketingstrategie (DE-588)4120697-6 s DE-188 Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s 1\p DE-604 Olson, Jerry C. 1944- Verfasser (DE-588)17049392X aut http://www.loc.gov/catdir/enhancements/fy0702/2006032470-d.html Publisher description http://www.loc.gov/catdir/enhancements/fy0702/2006032470-t.html Table of contents only http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1981558&custom_att_2=simple_viewer Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Peter, Jerome Paul Olson, Jerry C. 1944- Consumer behavior and marketing strategy Consommateurs - Attitudes ram Marketing ram Consumer behavior Marketing Verbraucherverhalten (DE-588)4062644-1 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4120697-6 (DE-588)4037589-4 (DE-588)4124261-0 |
| title | Consumer behavior and marketing strategy |
| title_auth | Consumer behavior and marketing strategy |
| title_exact_search | Consumer behavior and marketing strategy |
| title_exact_search_txtP | Consumer behavior and marketing strategy |
| title_full | Consumer behavior and marketing strategy J. Paul Peter ; Jerry C. Olson |
| title_fullStr | Consumer behavior and marketing strategy J. Paul Peter ; Jerry C. Olson |
| title_full_unstemmed | Consumer behavior and marketing strategy J. Paul Peter ; Jerry C. Olson |
| title_short | Consumer behavior and marketing strategy |
| title_sort | consumer behavior and marketing strategy |
| topic | Consommateurs - Attitudes ram Marketing ram Consumer behavior Marketing Verbraucherverhalten (DE-588)4062644-1 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Consommateurs - Attitudes Marketing Consumer behavior Verbraucherverhalten Marketingstrategie Strategisches Management |
| url | http://www.loc.gov/catdir/enhancements/fy0702/2006032470-d.html http://www.loc.gov/catdir/enhancements/fy0702/2006032470-t.html http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1981558&custom_att_2=simple_viewer |
| work_keys_str_mv | AT peterjeromepaul consumerbehaviorandmarketingstrategy AT olsonjerryc consumerbehaviorandmarketingstrategy |