APA (7th ed.) Citation

Peter, J. P., & Olson, J. C. (2008). Consumer behavior and marketing strategy (8. ed.). McGraw-Hill/Irwin.

Chicago Style (17th ed.) Citation

Peter, Jerome Paul, and Jerry C. Olson. Consumer Behavior and Marketing Strategy. 8. ed. Boston [u.a.]: McGraw-Hill/Irwin, 2008.

MLA (9th ed.) Citation

Peter, Jerome Paul, and Jerry C. Olson. Consumer Behavior and Marketing Strategy. 8. ed. McGraw-Hill/Irwin, 2008.