Social marketing: principles and practice
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Melbourne
IP Communications
2003
|
| Subjects: | |
| Item Description: | Spätere Aufl. u.d.T.: Donovan, Rob: Principles and practice of social marketing. - Includes index. Bibliography : p. 369-406. |
| Physical Description: | XII, 415 S. graph. Darst. |
| ISBN: | 0957861753 |
Staff View
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| index_date | 2024-07-02T17:08:06Z |
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| institution | BVB |
| isbn | 0957861753 |
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| spelling | Donovan, Robert J. Verfasser aut Social marketing principles and practice Robert J. Donovan ; Nadine Henley Melbourne IP Communications 2003 XII, 415 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Spätere Aufl. u.d.T.: Donovan, Rob: Principles and practice of social marketing. - Includes index. Bibliography : p. 369-406. Marketing Marketing social Mass Media Social Marketing Social marketing Soziomarketing (DE-588)4116549-4 gnd rswk-swf Soziomarketing (DE-588)4116549-4 s DE-604 Henley, Nadine Verfasser (DE-588)143571850 aut |
| spellingShingle | Donovan, Robert J. Henley, Nadine Social marketing principles and practice Marketing Marketing social Mass Media Social Marketing Social marketing Soziomarketing (DE-588)4116549-4 gnd |
| subject_GND | (DE-588)4116549-4 |
| title | Social marketing principles and practice |
| title_auth | Social marketing principles and practice |
| title_exact_search | Social marketing principles and practice |
| title_exact_search_txtP | Social marketing principles and practice |
| title_full | Social marketing principles and practice Robert J. Donovan ; Nadine Henley |
| title_fullStr | Social marketing principles and practice Robert J. Donovan ; Nadine Henley |
| title_full_unstemmed | Social marketing principles and practice Robert J. Donovan ; Nadine Henley |
| title_short | Social marketing |
| title_sort | social marketing principles and practice |
| title_sub | principles and practice |
| topic | Marketing Marketing social Mass Media Social Marketing Social marketing Soziomarketing (DE-588)4116549-4 gnd |
| topic_facet | Marketing Marketing social Mass Media Social Marketing Social marketing Soziomarketing |
| work_keys_str_mv | AT donovanrobertj socialmarketingprinciplesandpractice AT henleynadine socialmarketingprinciplesandpractice |