Social marketing: principles and practice
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Melbourne
IP Communications
2003
|
| Schlagworte: | |
| Beschreibung: | Spätere Aufl. u.d.T.: Donovan, Rob: Principles and practice of social marketing. - Includes index. Bibliography : p. 369-406. |
| Beschreibung: | XII, 415 S. graph. Darst. |
| ISBN: | 0957861753 |
Internformat
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| 300 | |a XII, 415 S. |b graph. Darst. | ||
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| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Marketing social | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Mass Media | |
| 650 | 4 | |a Social Marketing | |
| 650 | 4 | |a Social marketing | |
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Datensatz im Suchindex
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| author | Donovan, Robert J. Henley, Nadine |
| author_GND | (DE-588)143571850 |
| author_facet | Donovan, Robert J. Henley, Nadine |
| author_role | aut aut |
| author_sort | Donovan, Robert J. |
| author_variant | r j d rj rjd n h nh |
| building | Verbundindex |
| bvnumber | BV022373265 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.122 |
| callnumber-search | HF5415.122 |
| callnumber-sort | HF 45415.122 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 QR 400 |
| ctrlnum | (OCoLC)54688832 (DE-599)BVBBV022373265 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV022373265 |
| illustrated | Illustrated |
| index_date | 2024-07-02T17:08:06Z |
| indexdate | 2024-07-09T20:56:13Z |
| institution | BVB |
| isbn | 0957861753 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015582391 |
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| physical | XII, 415 S. graph. Darst. |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | IP Communications |
| record_format | marc |
| spelling | Donovan, Robert J. Verfasser aut Social marketing principles and practice Robert J. Donovan ; Nadine Henley Melbourne IP Communications 2003 XII, 415 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Spätere Aufl. u.d.T.: Donovan, Rob: Principles and practice of social marketing. - Includes index. Bibliography : p. 369-406. Marketing Marketing social Mass Media Social Marketing Social marketing Soziomarketing (DE-588)4116549-4 gnd rswk-swf Soziomarketing (DE-588)4116549-4 s DE-604 Henley, Nadine Verfasser (DE-588)143571850 aut |
| spellingShingle | Donovan, Robert J. Henley, Nadine Social marketing principles and practice Marketing Marketing social Mass Media Social Marketing Social marketing Soziomarketing (DE-588)4116549-4 gnd |
| subject_GND | (DE-588)4116549-4 |
| title | Social marketing principles and practice |
| title_auth | Social marketing principles and practice |
| title_exact_search | Social marketing principles and practice |
| title_exact_search_txtP | Social marketing principles and practice |
| title_full | Social marketing principles and practice Robert J. Donovan ; Nadine Henley |
| title_fullStr | Social marketing principles and practice Robert J. Donovan ; Nadine Henley |
| title_full_unstemmed | Social marketing principles and practice Robert J. Donovan ; Nadine Henley |
| title_short | Social marketing |
| title_sort | social marketing principles and practice |
| title_sub | principles and practice |
| topic | Marketing Marketing social Mass Media Social Marketing Social marketing Soziomarketing (DE-588)4116549-4 gnd |
| topic_facet | Marketing Marketing social Mass Media Social Marketing Social marketing Soziomarketing |
| work_keys_str_mv | AT donovanrobertj socialmarketingprinciplesandpractice AT henleynadine socialmarketingprinciplesandpractice |