Holdings: Storytelling :: THWS Bibkatalog

Storytelling: branding in practice

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Bibliographic Details
Format:	Electronic eBook
Language:	English
Published:	Berlin [u.a.] Springer 2005
Subjects:	Corporate Communication Öffentlichkeitsarbeit Markenpolitik Unternehmen
Online Access:	BTU01 FHM01 FHR01 UBG01 UBT01 UBY01 UEI03 UPA01 Volltext
Physical Description:	1 Online-Ressource
ISBN:	3540235019 9783540235019 9783540271161
DOI:	10.1007/b138635

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isbn	3540235019 9783540235019 9783540271161
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spelling	Storytelling-branding i praksis Storytelling branding in practice Klaus Fog ; Christian Budtz ; Baris Yakaboylu Berlin [u.a.] Springer 2005 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Corporate Communication (DE-588)4313131-1 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s Corporate Communication (DE-588)4313131-1 s DE-604 Öffentlichkeitsarbeit (DE-588)4043188-5 s Unternehmen (DE-588)4061963-1 s b DE-604 Fog, Klaus Sonstige oth Budtz, Christian Sonstige oth Yakaboylu, Baris Sonstige oth https://doi.org/10.1007/b138635 Verlag Volltext
spellingShingle	Storytelling branding in practice Corporate Communication (DE-588)4313131-1 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Markenpolitik (DE-588)4144679-3 gnd Unternehmen (DE-588)4061963-1 gnd
subject_GND	(DE-588)4313131-1 (DE-588)4043188-5 (DE-588)4144679-3 (DE-588)4061963-1
title	Storytelling branding in practice
title_alt	Storytelling-branding i praksis
title_auth	Storytelling branding in practice
title_exact_search	Storytelling branding in practice
title_exact_search_txtP	Storytelling branding in practice
title_full	Storytelling branding in practice Klaus Fog ; Christian Budtz ; Baris Yakaboylu
title_fullStr	Storytelling branding in practice Klaus Fog ; Christian Budtz ; Baris Yakaboylu
title_full_unstemmed	Storytelling branding in practice Klaus Fog ; Christian Budtz ; Baris Yakaboylu
title_short	Storytelling
title_sort	storytelling branding in practice
title_sub	branding in practice
topic	Corporate Communication (DE-588)4313131-1 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Markenpolitik (DE-588)4144679-3 gnd Unternehmen (DE-588)4061963-1 gnd
topic_facet	Corporate Communication Öffentlichkeitsarbeit Markenpolitik Unternehmen
url	https://doi.org/10.1007/b138635
work_keys_str_mv	UT storytellingbrandingipraksis AT fogklaus storytellingbrandinginpractice AT budtzchristian storytellingbrandinginpractice AT yakaboylubaris storytellingbrandinginpractice

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