Storytelling: branding in practice
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Berlin [u.a.]
Springer
2005
|
| Schlagworte: | |
| Online-Zugang: | BTU01 FHM01 FHR01 UBG01 UBT01 UBY01 UEI03 UPA01 Volltext |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 3540235019 9783540235019 9783540271161 |
| DOI: | 10.1007/b138635 |
Internformat
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Datensatz im Suchindex
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/b138635 |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| index_date | 2024-07-02T17:07:56Z |
| indexdate | 2024-07-09T20:56:12Z |
| institution | BVB |
| isbn | 3540235019 9783540235019 9783540271161 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015582022 |
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| publishDate | 2005 |
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| publisher | Springer |
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| spelling | Storytelling-branding i praksis Storytelling branding in practice Klaus Fog ; Christian Budtz ; Baris Yakaboylu Berlin [u.a.] Springer 2005 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Corporate Communication (DE-588)4313131-1 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s Corporate Communication (DE-588)4313131-1 s DE-604 Öffentlichkeitsarbeit (DE-588)4043188-5 s Unternehmen (DE-588)4061963-1 s b DE-604 Fog, Klaus Sonstige oth Budtz, Christian Sonstige oth Yakaboylu, Baris Sonstige oth https://doi.org/10.1007/b138635 Verlag Volltext |
| spellingShingle | Storytelling branding in practice Corporate Communication (DE-588)4313131-1 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Markenpolitik (DE-588)4144679-3 gnd Unternehmen (DE-588)4061963-1 gnd |
| subject_GND | (DE-588)4313131-1 (DE-588)4043188-5 (DE-588)4144679-3 (DE-588)4061963-1 |
| title | Storytelling branding in practice |
| title_alt | Storytelling-branding i praksis |
| title_auth | Storytelling branding in practice |
| title_exact_search | Storytelling branding in practice |
| title_exact_search_txtP | Storytelling branding in practice |
| title_full | Storytelling branding in practice Klaus Fog ; Christian Budtz ; Baris Yakaboylu |
| title_fullStr | Storytelling branding in practice Klaus Fog ; Christian Budtz ; Baris Yakaboylu |
| title_full_unstemmed | Storytelling branding in practice Klaus Fog ; Christian Budtz ; Baris Yakaboylu |
| title_short | Storytelling |
| title_sort | storytelling branding in practice |
| title_sub | branding in practice |
| topic | Corporate Communication (DE-588)4313131-1 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Markenpolitik (DE-588)4144679-3 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | Corporate Communication Öffentlichkeitsarbeit Markenpolitik Unternehmen |
| url | https://doi.org/10.1007/b138635 |
| work_keys_str_mv | UT storytellingbrandingipraksis AT fogklaus storytellingbrandinginpractice AT budtzchristian storytellingbrandinginpractice AT yakaboylubaris storytellingbrandinginpractice |