APA-Zitierstil (7. Ausg.)

Lehu, J. (2007). Branded entertainment: Product placement and brand strategy in the entertainment business (1. publ.). Kogan Page.

Chicago-Zitierstil (17. Ausg.)

Lehu, Jean-Marc. Branded Entertainment: Product Placement and Brand Strategy in the Entertainment Business. 1. publ. London [u.a.]: Kogan Page, 2007.

MLA-Zitierstil (9. Ausg.)

Lehu, Jean-Marc. Branded Entertainment: Product Placement and Brand Strategy in the Entertainment Business. 1. publ. Kogan Page, 2007.