Branded entertainment: product placement and brand strategy in the entertainment business
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Kogan Page
2007
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes index |
| Beschreibung: | IX, 266 S. Ill. |
| ISBN: | 9780749449407 0749449403 |
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| adam_text | BRANDED ENTERTAINMENT / LEHU, JEAN-MARC : 2007 TABLE OF CONTENTS /
INHALTSVERZEICHNIS ORIGINS OF AND REASONS FOR PRODUCT PLACEMENT.
HISTORY OF PRODUCT PLACEMENT IN THE CINEMA ; FILMS UNDER A NECESSARY
ADVERTISING INFLUENCE ; THE USEFUL ASSOCIATION OF CINEMA AND ADVERTISING
ADVANTAGES AND METHODS OF THE USE OF PRODUCT PLACEMENTS. PRODUCT
PLACEMENT : A COMPETITIVE MEANS OF COMMUNICATION ; PROFESSIONAL
RECOMMENDATIONS FOR EFFECTIVE PLACEMENTS ; RESPECT FOR A LEGAL FRAMEWORK
AND THE DESIRE FOR ETHICAL PRACTICE ; THE EXPERT OPINION : JEAN-PATRICK
FLANDE BRANDED ENTERTAINMENT IN ALL ITS FORMS. USING ALL AVAILABLE
VECTORS ; CONTROLLING FURTHER OPPORTUNITIES BRAND INTEGRATION. STAGE
DIRECTION OF BRANDS IN THE TWENTY-FIRST CENTURY ; TOWARDS A NEW
STRATEGIC BRAND MANAGEMENT. DIESES SCHRIFTSTUECK WURDE MASCHINELL
ERZEUGT.
|
| adam_txt |
BRANDED ENTERTAINMENT / LEHU, JEAN-MARC : 2007 TABLE OF CONTENTS /
INHALTSVERZEICHNIS ORIGINS OF AND REASONS FOR PRODUCT PLACEMENT.
HISTORY OF PRODUCT PLACEMENT IN THE CINEMA ; FILMS UNDER A NECESSARY
ADVERTISING INFLUENCE ; THE USEFUL ASSOCIATION OF CINEMA AND ADVERTISING
ADVANTAGES AND METHODS OF THE USE OF PRODUCT PLACEMENTS. PRODUCT
PLACEMENT : A COMPETITIVE MEANS OF COMMUNICATION ; PROFESSIONAL
RECOMMENDATIONS FOR EFFECTIVE PLACEMENTS ; RESPECT FOR A LEGAL FRAMEWORK
AND THE DESIRE FOR ETHICAL PRACTICE ; THE EXPERT OPINION : JEAN-PATRICK
FLANDE BRANDED ENTERTAINMENT IN ALL ITS FORMS. USING ALL AVAILABLE
VECTORS ; CONTROLLING FURTHER OPPORTUNITIES BRAND INTEGRATION. STAGE
DIRECTION OF BRANDS IN THE TWENTY-FIRST CENTURY ; TOWARDS A NEW
STRATEGIC BRAND MANAGEMENT. DIESES SCHRIFTSTUECK WURDE MASCHINELL
ERZEUGT. |
| any_adam_object | 1 |
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| author | Lehu, Jean-Marc |
| author_facet | Lehu, Jean-Marc |
| author_role | aut |
| author_sort | Lehu, Jean-Marc |
| author_variant | j m l jml |
| building | Verbundindex |
| bvnumber | BV022367681 |
| callnumber-first | H - Social Science |
| callnumber-label | HF6146 |
| callnumber-raw | HF6146.P78 |
| callnumber-search | HF6146.P78 |
| callnumber-sort | HF 46146 P78 |
| callnumber-subject | HF - Commerce |
| classification_rvk | AP 17444 QP 632 |
| ctrlnum | (OCoLC)237124347 (DE-599)BVBBV022367681 |
| dewey-full | 791.4068/8 |
| dewey-hundreds | 700 - The arts |
| dewey-ones | 791 - Public performances |
| dewey-raw | 791.4068/8 |
| dewey-search | 791.4068/8 |
| dewey-sort | 3791.4068 18 |
| dewey-tens | 790 - Recreational and performing arts |
| discipline | Allgemeines Wirtschaftswissenschaften |
| discipline_str_mv | Allgemeines Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| geographic_facet | USA |
| id | DE-604.BV022367681 |
| illustrated | Illustrated |
| index_date | 2024-07-02T17:05:49Z |
| indexdate | 2024-08-01T11:35:26Z |
| institution | BVB |
| isbn | 9780749449407 0749449403 |
| language | English |
| lccn | 2007003323 |
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| physical | IX, 266 S. Ill. |
| publishDate | 2007 |
| publishDateSearch | 2007 |
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| publisher | Kogan Page |
| record_format | marc |
| spellingShingle | Lehu, Jean-Marc Branded entertainment product placement and brand strategy in the entertainment business Product placement in mass media Product management Unterhaltungsindustrie (DE-588)4186999-0 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4186999-0 (DE-588)4065541-6 (DE-588)4078704-7 |
| title | Branded entertainment product placement and brand strategy in the entertainment business |
| title_auth | Branded entertainment product placement and brand strategy in the entertainment business |
| title_exact_search | Branded entertainment product placement and brand strategy in the entertainment business |
| title_exact_search_txtP | Branded entertainment product placement and brand strategy in the entertainment business |
| title_full | Branded entertainment product placement and brand strategy in the entertainment business Jean-Marc Lehu |
| title_fullStr | Branded entertainment product placement and brand strategy in the entertainment business Jean-Marc Lehu |
| title_full_unstemmed | Branded entertainment product placement and brand strategy in the entertainment business Jean-Marc Lehu |
| title_short | Branded entertainment |
| title_sort | branded entertainment product placement and brand strategy in the entertainment business |
| title_sub | product placement and brand strategy in the entertainment business |
| topic | Product placement in mass media Product management Unterhaltungsindustrie (DE-588)4186999-0 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Product placement in mass media Product management Unterhaltungsindustrie Werbung USA |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015576913&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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Inhaltsverzeichnis
THWS Würzburg Zentralbibliothek Lesesaal
| Signatur: |
1000 AP 17444 L524st |
|---|---|
| Exemplar 1 | ausleihbar Verfügbar Bestellen |