Branding across borders: a guide to global brand marketing
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chicago, Ill.
McGraw-Hill
2002
|
| Subjects: | |
| Online Access: | Contributor biographical information Publisher description |
| Item Description: | Includes bibliographical references (p. 213-214) and index |
| Physical Description: | XXIV, 232 S. Ill. |
| ISBN: | 0658009451 |
Staff View
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| illustrated | Illustrated |
| index_date | 2024-07-02T17:04:22Z |
| indexdate | 2024-07-09T20:56:00Z |
| institution | BVB |
| isbn | 0658009451 |
| language | English |
| lccn | 2001030841 |
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| physical | XXIV, 232 S. Ill. |
| publishDate | 2002 |
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| spelling | Gregory, James R. Verfasser aut Branding across borders a guide to global brand marketing James R. Gregory with Jack G. Wiechmann Chicago, Ill. McGraw-Hill 2002 XXIV, 232 S. Ill. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (p. 213-214) and index Internationale marketing gtt Merkartikelen gtt Merken gtt Brand name products Marketing Markenpolitik (DE-588)4144679-3 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s Internationales Marketing (DE-588)4125431-4 s DE-188 Wiechmann, Jack G. Sonstige oth http://www.loc.gov/catdir/bios/mh042/2001030841.html Contributor biographical information http://www.loc.gov/catdir/description/mh024/2001030841.html Publisher description |
| spellingShingle | Gregory, James R. Branding across borders a guide to global brand marketing Internationale marketing gtt Merkartikelen gtt Merken gtt Brand name products Marketing Markenpolitik (DE-588)4144679-3 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4125431-4 |
| title | Branding across borders a guide to global brand marketing |
| title_auth | Branding across borders a guide to global brand marketing |
| title_exact_search | Branding across borders a guide to global brand marketing |
| title_exact_search_txtP | Branding across borders a guide to global brand marketing |
| title_full | Branding across borders a guide to global brand marketing James R. Gregory with Jack G. Wiechmann |
| title_fullStr | Branding across borders a guide to global brand marketing James R. Gregory with Jack G. Wiechmann |
| title_full_unstemmed | Branding across borders a guide to global brand marketing James R. Gregory with Jack G. Wiechmann |
| title_short | Branding across borders |
| title_sort | branding across borders a guide to global brand marketing |
| title_sub | a guide to global brand marketing |
| topic | Internationale marketing gtt Merkartikelen gtt Merken gtt Brand name products Marketing Markenpolitik (DE-588)4144679-3 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Internationale marketing Merkartikelen Merken Brand name products Marketing Markenpolitik Internationales Marketing |
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