Branding across borders: a guide to global brand marketing
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chicago, Ill.
McGraw-Hill
2002
|
| Schlagworte: | |
| Online-Zugang: | Contributor biographical information Publisher description |
| Beschreibung: | Includes bibliographical references (p. 213-214) and index |
| Beschreibung: | XXIV, 232 S. Ill. |
| ISBN: | 0658009451 |
Internformat
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| 100 | 1 | |a Gregory, James R. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Branding across borders |b a guide to global brand marketing |c James R. Gregory with Jack G. Wiechmann |
| 264 | 1 | |a Chicago, Ill. |b McGraw-Hill |c 2002 | |
| 300 | |a XXIV, 232 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references (p. 213-214) and index | ||
| 650 | 7 | |a Internationale marketing |2 gtt | |
| 650 | 7 | |a Merkartikelen |2 gtt | |
| 650 | 7 | |a Merken |2 gtt | |
| 650 | 4 | |a Brand name products |x Marketing | |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 0 | 1 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
| 689 | 0 | |5 DE-188 | |
| 700 | 1 | |a Wiechmann, Jack G. |e Sonstige |4 oth | |
| 856 | 4 | |u http://www.loc.gov/catdir/bios/mh042/2001030841.html |3 Contributor biographical information | |
| 856 | 4 | |u http://www.loc.gov/catdir/description/mh024/2001030841.html |3 Publisher description | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-015572992 | ||
Datensatz im Suchindex
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| callnumber-first | H - Social Science |
| callnumber-label | HD69 |
| callnumber-raw | HD69.B7 |
| callnumber-search | HD69.B7 |
| callnumber-sort | HD 269 B7 |
| callnumber-subject | HD - Industries, Land Use, Labor |
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| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Illustrated |
| index_date | 2024-07-02T17:04:22Z |
| indexdate | 2024-07-09T20:56:00Z |
| institution | BVB |
| isbn | 0658009451 |
| language | English |
| lccn | 2001030841 |
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| physical | XXIV, 232 S. Ill. |
| publishDate | 2002 |
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| publisher | McGraw-Hill |
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| spelling | Gregory, James R. Verfasser aut Branding across borders a guide to global brand marketing James R. Gregory with Jack G. Wiechmann Chicago, Ill. McGraw-Hill 2002 XXIV, 232 S. Ill. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (p. 213-214) and index Internationale marketing gtt Merkartikelen gtt Merken gtt Brand name products Marketing Markenpolitik (DE-588)4144679-3 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s Internationales Marketing (DE-588)4125431-4 s DE-188 Wiechmann, Jack G. Sonstige oth http://www.loc.gov/catdir/bios/mh042/2001030841.html Contributor biographical information http://www.loc.gov/catdir/description/mh024/2001030841.html Publisher description |
| spellingShingle | Gregory, James R. Branding across borders a guide to global brand marketing Internationale marketing gtt Merkartikelen gtt Merken gtt Brand name products Marketing Markenpolitik (DE-588)4144679-3 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4125431-4 |
| title | Branding across borders a guide to global brand marketing |
| title_auth | Branding across borders a guide to global brand marketing |
| title_exact_search | Branding across borders a guide to global brand marketing |
| title_exact_search_txtP | Branding across borders a guide to global brand marketing |
| title_full | Branding across borders a guide to global brand marketing James R. Gregory with Jack G. Wiechmann |
| title_fullStr | Branding across borders a guide to global brand marketing James R. Gregory with Jack G. Wiechmann |
| title_full_unstemmed | Branding across borders a guide to global brand marketing James R. Gregory with Jack G. Wiechmann |
| title_short | Branding across borders |
| title_sort | branding across borders a guide to global brand marketing |
| title_sub | a guide to global brand marketing |
| topic | Internationale marketing gtt Merkartikelen gtt Merken gtt Brand name products Marketing Markenpolitik (DE-588)4144679-3 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Internationale marketing Merkartikelen Merken Brand name products Marketing Markenpolitik Internationales Marketing |
| url | http://www.loc.gov/catdir/bios/mh042/2001030841.html http://www.loc.gov/catdir/description/mh024/2001030841.html |
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