Payback: reaping the rewards of innovation
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston, Mass.
Harvard Business School Press
2006
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | Incl. bibliogr. references and index |
| Beschreibung: | XI, 228 S. graph. Darst. |
| ISBN: | 9781422103135 |
Internformat
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| 650 | 4 | |a Gestion d'entreprise | |
| 650 | 4 | |a Innovations - Gestion | |
| 650 | 7 | |a Management |2 gtt | |
| 650 | 7 | |a Vernieuwing |2 gtt | |
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Datensatz im Suchindex
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|---|---|
| adam_text | The only worthwhile innovation
is profitable innovation.
There s a big difference between an idea and
an innovation. It s called cash. In Payback,
authors Jim Andrew and Hal Sirkin argue
that companies must sharpen their focus
on achieving payback—in the form of cash
and other assets that ultimately generate
cash—to fund growth, stay competitive, and
successfully address the biggest challenge
facing most companies today: increasing the
returns from their innovation spending.
The authors introduce the cash curve,
an approach executives can use to skillfully
work the fundamental levers that affect
payback: size of the prelaunch investment,
speed to market, time to scale, and extent
of support costs. The cash curve forces
everyone on the senior team to speak the
same language and candidly debate the
inevitable tradeoffs.
Payback also reveals when it makes sense
to deploy innovation to pursue noncash
goals—such as the acquisition of new
knowledge, enhancement of the company s
brand, a stronger ecosystem of partners
and collaborators, and revitalization of the
organization and its people.
In addition, Andrew and Sirkin show-
how companies often fail to use different
innovation business models to reshape the
cash curve and export financial, technical,
and market risks to outsiders who are better
positioned to take them on. They explore
in detail the advantages and disadvantages
of the three models—integration,
orchestration, and licensing—and explain
when and how to employ each one to
maximize payback.
Payback also includes insights about the
organizational and leadership aspects of
innovation. Using a wealth of examples, the
authors describe how successful innovators
align their organizations around payback.
And they consider seven important decisions
a leader must make—not delegate—when
managing innovation for highest cash return.
You won t find pat answers in Payback. But
you will find valuable insights and practical
guidance for mastering one of the most
challenging—and critical—business activities.
James P. Andrew (left) is a Senior Vice
President and Director of The Boston
Consulting Group
Innovation practice, and helps companies
worldwide improve the return on their
investments in innovation. Harold L. Sirkin
(right) is a Senior Vice President and Director
at
Operations practice. He consults with
companies in many business sectors about
their innovation activities.
|
| adam_txt |
The only worthwhile innovation
is profitable innovation.
There's a big difference between an idea and
an innovation. It's called cash. In Payback,
authors Jim Andrew and Hal Sirkin argue
that companies must sharpen their focus
on achieving payback—in the form of cash
and other assets that ultimately generate
cash—to fund growth, stay competitive, and
successfully address the biggest challenge
facing most companies today: increasing the
returns from their innovation spending.
The authors introduce the "cash curve,"
an approach executives can use to skillfully
work the fundamental levers that affect
payback: size of the prelaunch investment,
speed to market, time to scale, and extent
of support costs. The cash curve forces
everyone on the senior team to speak the
same language and candidly debate the
inevitable tradeoffs.
Payback also reveals when it makes sense
to deploy innovation to pursue noncash
goals—such as the acquisition of new
knowledge, enhancement of the company's
brand, a stronger ecosystem of partners
and collaborators, and revitalization of the
organization and its people.
In addition, Andrew and Sirkin show-
how companies often fail to use different
innovation business models to reshape the
cash curve and export financial, technical,
and market risks to outsiders who are better
positioned to take them on. They explore
in detail the advantages and disadvantages
of the three models—integration,
orchestration, and licensing—and explain
when and how to employ each one to
maximize payback.
Payback also includes insights about the
organizational and leadership aspects of
innovation. Using a wealth of examples, the
authors describe how successful innovators
align their organizations around payback.
And they consider seven important decisions
a leader must make—not delegate—when
managing innovation for highest cash return.
You won't find pat answers in Payback. But
you will find valuable insights and practical
guidance for mastering one of the most
challenging—and critical—business activities.
James P. Andrew (left) is a Senior Vice
President and Director of The Boston
Consulting Group
Innovation practice, and helps companies
worldwide improve the return on their
investments in innovation. Harold L. Sirkin
(right) is a Senior Vice President and Director
at
Operations practice. He consults with
companies in many business sectors about
their innovation activities. |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Andrew, James P. Sirkin, Harold L. |
| author_GND | (DE-588)132991802 (DE-588)132991810 |
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| author_role | aut aut |
| author_sort | Andrew, James P. |
| author_variant | j p a jp jpa h l s hl hls |
| building | Verbundindex |
| bvnumber | BV022360709 |
| callnumber-first | H - Social Science |
| callnumber-label | HD45 |
| callnumber-raw | HD45 |
| callnumber-search | HD45 |
| callnumber-sort | HD 245 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 210 |
| ctrlnum | (OCoLC)70775677 (DE-599)BVBBV022360709 |
| dewey-full | 658.5/14 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.5/14 |
| dewey-search | 658.5/14 |
| dewey-sort | 3658.5 214 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Illustrated |
| index_date | 2024-07-02T17:03:10Z |
| indexdate | 2024-07-09T20:55:56Z |
| institution | BVB |
| isbn | 9781422103135 |
| language | English |
| lccn | 2006024530 |
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| physical | XI, 228 S. graph. Darst. |
| publishDate | 2006 |
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| publisher | Harvard Business School Press |
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| spelling | Andrew, James P. Verfasser (DE-588)132991802 aut Payback reaping the rewards of innovation James P. Andrew ; Harold L. Sirkin Boston, Mass. Harvard Business School Press 2006 XI, 228 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Incl. bibliogr. references and index Gestion d'entreprise Innovations - Gestion Management gtt Vernieuwing gtt Technological innovations Management Industrial management Technologiemanagement (DE-588)4215161-2 gnd rswk-swf Innovationsmanagement (DE-588)4161817-8 gnd rswk-swf Technologiemanagement (DE-588)4215161-2 s Innovationsmanagement (DE-588)4161817-8 s b DE-604 Sirkin, Harold L. Verfasser (DE-588)132991810 aut http://www.loc.gov/catdir/toc/ecip0618/2006024530.html Inhaltsverzeichnis Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015570052&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | Andrew, James P. Sirkin, Harold L. Payback reaping the rewards of innovation Gestion d'entreprise Innovations - Gestion Management gtt Vernieuwing gtt Technological innovations Management Industrial management Technologiemanagement (DE-588)4215161-2 gnd Innovationsmanagement (DE-588)4161817-8 gnd |
| subject_GND | (DE-588)4215161-2 (DE-588)4161817-8 |
| title | Payback reaping the rewards of innovation |
| title_auth | Payback reaping the rewards of innovation |
| title_exact_search | Payback reaping the rewards of innovation |
| title_exact_search_txtP | Payback reaping the rewards of innovation |
| title_full | Payback reaping the rewards of innovation James P. Andrew ; Harold L. Sirkin |
| title_fullStr | Payback reaping the rewards of innovation James P. Andrew ; Harold L. Sirkin |
| title_full_unstemmed | Payback reaping the rewards of innovation James P. Andrew ; Harold L. Sirkin |
| title_short | Payback |
| title_sort | payback reaping the rewards of innovation |
| title_sub | reaping the rewards of innovation |
| topic | Gestion d'entreprise Innovations - Gestion Management gtt Vernieuwing gtt Technological innovations Management Industrial management Technologiemanagement (DE-588)4215161-2 gnd Innovationsmanagement (DE-588)4161817-8 gnd |
| topic_facet | Gestion d'entreprise Innovations - Gestion Management Vernieuwing Technological innovations Management Industrial management Technologiemanagement Innovationsmanagement |
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