The Communicating Company: towards an alternative theory of corporate communication
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
Heidelberg [u.a.]
Physica-Verl.
2007
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| Schriftenreihe: | Contributions to Management Science
|
| Schlagworte: | |
| Online-Zugang: | Inhaltstext Inhaltsverzeichnis |
| Beschreibung: | XIV, 277 S. 235 mm x 155 mm |
| ISBN: | 9783790819281 379081928X |
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Datensatz im Suchindex
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| adam_text |
HARTMUT HIIBNER THE COMMUNICATING COMPANY TOWARDS AN ALTERNATIVE THEORY
OF CORPORATE COMMUNICATION WITH 19 FIGURES AND 18 TABLES PHYSICA-VERLAG
A SPRINGER COMPANY CONTENTS I. THEORETICAL CONTEXT 1 1 INTRODUCTION 3
1.1 CORPORATE COMMUNICATION AS A MANAGEMENT INSTRUMENT 4 1.2 THE
KNOWLEDGE GAP - CORPORATE COMMUNICATION REVIEWED 5 1.2.1 COMMUNICATION
AS DISCOURSE 7 1.2.2 COMMUNICATION AS STRATEGIC PRACTICE 9 2 PURPOSE OF
THE STUDY 11 2.1 EXTANT CORPORATE COMMUNICATION THEORIES 11 2.1.1
GRUNIG'S CONCEPT OF COMMUNICATION MANAGEMENT 12 2.1.2 ARGENTI'S
FUNCTIONAL DEFINITION OF CORPORATE COMMUNICATION. 13 2.1.3 VAN RIEL'S
PRINCIPLES OF CORPORATE COMMUNICATION 14 2.1.4 BRUHN'S CONCEPT OF
INTEGRATED CORPORATE COMMUNICATION 15 2.1.5 CORNELISSEN'S APPROACH TO
THE ORGANISATION OF CORPORATE COMMUNICATION 16 2.2 IMPLICATIONS OF THE
DISCOURSE PERSPECTIVE 20 2.2.1 CONSTITUTIVE CAPACITY OF COMMUNICATION 20
2.2.2 SENSEMAKING 21 2.2.3 IDENTITY 22 2.3 IMPLICATIONS OF THE
STRATEGY-AS-PRACTICE PERSPECTIVE 22 2.3.1 CORPORATE COMMUNICATION IN
CONTEXT 23 2.3.2 ORGANISATIONAL PARADIGM 24 2.4 PURPOSE 25 3
METHODOLOGICAL CONSIDERATIONS 27 3.1 SOCIAL CONSTRUCTIONISM 28 3.1.1
EPISTEMOLOGICAL CONSIDERATIONS 28 3.1.2 ONTOLOGICAL CONSIDERATIONS 29
3.2 TOWARDS A GENERAL RESEARCH DESIGN 30 3.2.1 SELECTING SUITABLE
METHODS 30 3.2.2 ELEMENTS OF CASE STUDY RESEARCH 31 3.2.3 ELEMENTS OF AN
ETHNOGRAPHIC APPROACH :32 X CONTENTS 3.2.4 USING EXTANT THEORY 34 3.2.5
SELECTING THE INTECH CASE 35 3.2.6 OVERVIEW OF ANALYTICAL STRATEGY 36
3.3 QUALITY AND ETHICAL CONSIDERATIONS 38 3.3.1 ISSUES IN CASE STUDY
RESEARCH 39 3.3.2 ISSUES WITH REGARDS TO AN ETHNOGRAPHIC APPROACH 40 4
REFERENCE POINTS FOR THEORY DEVELOPMENT 45 4.1 FROM PRACTICES TO
PROCESSES 45 4.2 AN INTEGRATIVE FRAMEWORK OF STRATEGY PROCESSES 46 4.3
MATCHING STRATEGY AND COMMUNICATION PROCESSES 48 4.4 CONCLUDING CONCRETE
RESEARCH QUESTIONS 52 5 PRESENTATION OF CASE, STUDY 55 5.1 INTECH
CORPORATION (IC) 55 5.1.1 HISTORY 56 5.1.2 STRUCTURE 57 5.1.3 STRATEGY
AND COMMUNICATION FUNCTIONS 59 5.2 INTECH BUSINESS UNIT (IBU) 59 5.2.1
HISTORY 60 5.2.2 STRUCTURE. : 60 5.2.3 STRATEGY AND COMMUNICATION
FUNCTIONS 61 5.3 SITUATIONAL FOCUS 61 5.4 DEFINITION OF CORPORATE
COMMUNICATION DISCOURSE 63 5.5 SCOPE AND TIMING 64 II ANALYSIS 67 6
ANALYSIS OF CASE STUDY 69 6.1 THEORETICAL CONSIDERATIONS 69 6.1.1
RIGOROUS PROCESS 69 6.1.2 INTERPRETIVE ANALYSIS 70 6.1.3 THEORY AS A
'LENS' 70 6.1.4 HERMENEUTIC UNDERSTANDING 71 6.2 DATA PREPARATION 71
6.2.1 COMPUTER-ASSISTED COLLECTION, STORAGE AND ANALYSIS 72 6.2.2
NATURALLY OCCURRING TALK 73 6.2.3 TEXT 73 6.2.4 INTERVIEWS 74 6.2.5
ISSUES WITH DATA COLLECTION 75 6.3 THEMATIC ANALYSIS 77 6.3.1 APPROACH
TO THEMATIC ANALYSIS 78 CONTENTS XI 6.3.2 PROCESS OF THEMATIC ANALYSIS.
. 79 6.4 DISCOURSE ANALYSIS : 81 6.4.1 APPROACH TO DISCOURSE ANALYSIS
; 81 6.4.2 PROCESS OF DISCOURSE ANALYSIS 83 6.5 FRAMEWORK FOR ANALYSIS
85 7 ROLE AND ANALYSIS OF CONTEXT 89 7.1 DEFINITION OF CONTEXT 89 7.2
DEVELOPING A TAXONOMY. : 90 7.3 ANALYSIS OF GENERIC THEMES 92 7.3.1
MANAGEMENT FRAMEWORK 93 7.3.2 MANAGERS 94 7.3.3 STAKEHOLDERS 94 7.3.4
MARKET FACTORS 96 7.3.5 INTECH FAMILY 97 7.3.6 REGULATIONS : 98 7.4
CONTEXT REVIEWED 98 8 COORDINATING THE COMPANY AROUND DYNAMIC PURPOSES
101 8.1 DEVELOPING A TAXONOMY 102 8.2 THEMATIC ANALYSIS 104 8.2.1
BUSINESS CONCEPT 105 8.2.2 IDENTITY , 108 8.3 COMMUNICATIONAL REVIEW OF
BUSINESS CONCEPT AND IDENTITY 113 8.3.1 DISCURSIVE CHARACTER OF BUSINESS
CONCEPT AND IDENTITY 113 8.3.2 RELATIONS BETWEEN BUSINESS CONCEPT AND
IDENTITY 114 8.4 DISCOURSE ANALYSIS 116 8.4.1 INTERPLAY BETWEEN BUSINESS
CONCEPT AND IDENTITY 116 8.4.2 NEGOTIATING IDENTITY 120 8.5 THEORISING
128 8.5.1 UNDERSTANDING THE COMPLEXITY OF THE FIELD 132 8.5.2 PLEA FOR
MORE 'SUBSTANCE' IN CORPORATE COMMUNICATION 133 8.5.3 TAKING IDENTITY
NEGOTIATION SERIOUSLY 135 9 ORGANISING BY LINKING DECISIONS AND ACTIONS
137 9.1 DEVELOPING A TAXONOMY 138 9.1.1 CASCADING : 138 9.1.2 MODES OF
DECISION-MAKING 139 9.1.3 SENSE-MAKING 139 9.2 THEMATIC ANALYSIS 140
9.2.1 CASCADING COMMUNICATION 140 9.2.2 SENSE-MAKING 143 XII CONTENTS
9.3 COMMUNICATIONAL REVIEW OF ORGANISING 145 9.3.1 TAYLOR'S
'COMMUNICATIONAL BASIS OF THE ORGANIZATION' 146 9.3.2 CONTRIBUTIONS FROM
STRATEGY THEORY 149 9.4 DISCOURSE ANALYSIS 150 9.4.1 TO DECIDE OR NOT TO
DECIDE 150 9.4.2 FACILITATING THE LEGITIMISATION PROCESS 153 9.4.3
RE-EVALUATING CONDUIT TOOLS 157 9.5 THEORISING *. 159 9.5.1 GIVING
DECISIONS VOICE 163 9.5.2 FACILITATING THE LEGITIMISATION PROCESS 165
9.5.3 FROM CASCADING TO USING THE PERFORMATIVE CAPACITY OF COMMUNICATION
166 10 FACILITATING IMPLEMENTATION AND CHANGE PROCESSES 169 10.1
DEVELOPING A TAXONOMY 170 10.1.1 IMPLEMENTATION '. 170 10.1.2 INITIATING
CHANGE 170 10.1.3 PERCEPTIONS 171 10.2 THEMATIC ANALYSIS 172 10.2.1
MULTIPLE WORLDVIEWS 173 10.2.2 MULTIPLE EXPECTATIONS 174 10.2.3 MULTIPLE
PERCEPTIONS 175 10.3 COMMUNICATIONAL REVIEW OF CHANGE COMMUNICATION 177
10.3.1 CONTINUITY AND CHANGE 177 10.3.2 TOWARDS A COMMUNICATIONAL MODEL
OF CHANGE 178 10.3.3 COMMUNICATION AS A STRATEGIC PRACTICE 180 10.4
DISCOURSE ANALYSIS 181 10.4.1 INITIATIVE 182 10.4.2 UNDERSTANDING 183
10.4.3 PERFORMANCE 185 10.4.4 CLOSURE 186 10.5 THEORISING 187 10.5.1
UNDERSTANDING INTENTION AND STRUCTURES 191 10.5.2 ENSURING FULL
PARTICIPATION 192 10.5.3 FOCUS ON SENSE-MAKING 193 11 LEVERAGING
COMPETITIVE POSITION AND DISTINCTIVE COMPETENCIES . 195 11.1
DEVELOPING A TAXONOMY 198 11.1.1 ISSUE COMMUNICATION 198 11.1.2 BRANDING
199 11.2 THEMATIC ANALYSIS 199 11.2.1 ISSUE COMMUNICATION 200 CONTENTS
XIII 11.2.2 BRANDING 204 11.3 COMMUNICATIONAL REVIEW OF GENRES 206
11.3.1 ISSUE COMMUNICATION 206 11.3.2 BRANDING 209 11.4 DISCOURSE
ANALYSIS 211 11.4.1 CONSTRUCTING ISSUES 211 11.4.2 DECONSTRUCTING THE
BRAND 214 11.5 THEORISING 216 11.5.1 STAKEHOLDERS AS SOURCES OF
COMPETENCE 220 11.5.2 CREATING COMMUNICATIONAL PLATFORMS 221 III
INTEGRATION OF FINDINGS 223 12 KEY CONCLUSIONS 225 12.1 SUMMARY OF
INITIAL FINDINGS 225 12.1.1 GAPS IDENTIFIED FROM THE ANALYSIS OF STRAND
1 225 12.1.2 GAPS IDENTIFIED FROM THE ANALYSIS OF STRAND 2 226 12.1.3
GAPS IDENTIFIED FROM THE ANALYSIS OF STRAND 3 227 12.1.4 GAPS IDENTIFIED
FROM THE ANALYSIS OF STRAND 4 227 12.2 INTERDISCURSIVITY OF MANAGEMENT
PRACTICES 228 12.3 INTERDISCURSIVITY IN THE INTECH CASE 229 12.3.1
RECURRENT PRACTICES 230 12.3.2 INTERRELATIONS BETWEEN PRACTICES 235 12.4
TOWARDS AN ALTERNATIVE THEORY OF CORPORATE COMMUNICATION 238 12.5
ACHIEVEMENTS IN TERMS OF THEORY-BUILDING 240 12.5.1 REVIEW OF ORTHODOX
CORPORATE COMMUNICATION THEORY 240 12.5.2 PROPOSITIONS FOR AN INTEGRATED
FRAMEWORK OF ALTERNATIVE CORPORATE COMMUNICATION 241 12.5.3 CONTRASTING
ORTHODOX AND ALTERNATIVE CORPORATE COMMUNICATION THEORY 241 12.6
ACHIEVEMENTS IN TERMS OF UNDERSTANDING 242 12.6.1 PERFORMATIVE CAPACITY
OF CORPORATE COMMUNICATION 243 12.6.2 USE-VALUE OF FINDINGS 243 12.7
ACHIEVEMENTS IN TERMS OF PRACTICAL IMPLICATIONS 244 12.8 METHODOLOGICAL
REVIEW 246 12.9 SUGGESTIONS FOR FURTHER RESEARCH 249 APPENDIX 251
REFERENCES 253 INDEX 275 |
| adam_txt |
HARTMUT HIIBNER THE COMMUNICATING COMPANY TOWARDS AN ALTERNATIVE THEORY
OF CORPORATE COMMUNICATION WITH 19 FIGURES AND 18 TABLES PHYSICA-VERLAG
A SPRINGER COMPANY CONTENTS I. THEORETICAL CONTEXT 1 1 INTRODUCTION 3
1.1 CORPORATE COMMUNICATION AS A MANAGEMENT INSTRUMENT 4 1.2 THE
KNOWLEDGE GAP - CORPORATE COMMUNICATION REVIEWED 5 1.2.1 COMMUNICATION
AS DISCOURSE 7 1.2.2 COMMUNICATION AS STRATEGIC PRACTICE 9 2 PURPOSE OF
THE STUDY 11 2.1 EXTANT CORPORATE COMMUNICATION THEORIES 11 2.1.1
GRUNIG'S CONCEPT OF COMMUNICATION MANAGEMENT 12 2.1.2 ARGENTI'S
FUNCTIONAL DEFINITION OF CORPORATE COMMUNICATION. 13 2.1.3 VAN RIEL'S
PRINCIPLES OF CORPORATE COMMUNICATION 14 2.1.4 BRUHN'S CONCEPT OF
INTEGRATED CORPORATE COMMUNICATION 15 2.1.5 CORNELISSEN'S APPROACH TO
THE ORGANISATION OF CORPORATE COMMUNICATION 16 2.2 IMPLICATIONS OF THE
DISCOURSE PERSPECTIVE 20 2.2.1 CONSTITUTIVE CAPACITY OF COMMUNICATION 20
2.2.2 SENSEMAKING 21 2.2.3 IDENTITY 22 2.3 IMPLICATIONS OF THE
STRATEGY-AS-PRACTICE PERSPECTIVE 22 2.3.1 CORPORATE COMMUNICATION IN
CONTEXT 23 2.3.2 ORGANISATIONAL PARADIGM 24 2.4 PURPOSE 25 3
METHODOLOGICAL CONSIDERATIONS 27 3.1 SOCIAL CONSTRUCTIONISM 28 3.1.1
EPISTEMOLOGICAL CONSIDERATIONS 28 3.1.2 ONTOLOGICAL CONSIDERATIONS 29
3.2 TOWARDS A GENERAL RESEARCH DESIGN 30 3.2.1 SELECTING SUITABLE
METHODS 30 3.2.2 ELEMENTS OF CASE STUDY RESEARCH 31 3.2.3 ELEMENTS OF AN
ETHNOGRAPHIC APPROACH :32 X CONTENTS 3.2.4 USING EXTANT THEORY 34 3.2.5
SELECTING THE INTECH CASE 35 3.2.6 OVERVIEW OF ANALYTICAL STRATEGY 36
3.3 QUALITY AND ETHICAL CONSIDERATIONS 38 3.3.1 ISSUES IN CASE STUDY
RESEARCH 39 3.3.2 ISSUES WITH REGARDS TO AN ETHNOGRAPHIC APPROACH 40 4
REFERENCE POINTS FOR THEORY DEVELOPMENT 45 4.1 FROM PRACTICES TO
PROCESSES 45 4.2 AN INTEGRATIVE FRAMEWORK OF STRATEGY PROCESSES 46 4.3
MATCHING STRATEGY AND COMMUNICATION PROCESSES 48 4.4 CONCLUDING CONCRETE
RESEARCH QUESTIONS 52 5 PRESENTATION OF CASE, STUDY 55 5.1 INTECH
CORPORATION (IC) 55 5.1.1 HISTORY 56 5.1.2 STRUCTURE 57 5.1.3 STRATEGY
AND COMMUNICATION FUNCTIONS 59 5.2 INTECH BUSINESS UNIT (IBU) 59 5.2.1
HISTORY 60 5.2.2 STRUCTURE. : 60 5.2.3 STRATEGY AND COMMUNICATION
FUNCTIONS 61 5.3 SITUATIONAL FOCUS 61 5.4 DEFINITION OF CORPORATE
COMMUNICATION DISCOURSE 63 5.5 SCOPE AND TIMING 64 II ANALYSIS 67 6
ANALYSIS OF CASE STUDY 69 6.1 THEORETICAL CONSIDERATIONS 69 6.1.1
RIGOROUS PROCESS 69 6.1.2 INTERPRETIVE ANALYSIS 70 6.1.3 THEORY AS A
'LENS' 70 6.1.4 HERMENEUTIC UNDERSTANDING 71 6.2 DATA PREPARATION 71
6.2.1 COMPUTER-ASSISTED COLLECTION, STORAGE AND ANALYSIS 72 6.2.2
NATURALLY OCCURRING TALK 73 6.2.3 TEXT 73 6.2.4 INTERVIEWS 74 6.2.5
ISSUES WITH DATA COLLECTION 75 6.3 THEMATIC ANALYSIS 77 6.3.1 APPROACH
TO THEMATIC ANALYSIS 78 CONTENTS XI 6.3.2 PROCESS OF THEMATIC ANALYSIS.
. 79 6.4 DISCOURSE ANALYSIS : 81 6.4.1 APPROACH TO DISCOURSE ANALYSIS
; 81 6.4.2 PROCESS OF DISCOURSE ANALYSIS 83 6.5 FRAMEWORK FOR ANALYSIS
85 7 ROLE AND ANALYSIS OF CONTEXT 89 7.1 DEFINITION OF CONTEXT 89 7.2
DEVELOPING A TAXONOMY. : 90 7.3 ANALYSIS OF GENERIC THEMES 92 7.3.1
MANAGEMENT FRAMEWORK 93 7.3.2 MANAGERS 94 7.3.3 STAKEHOLDERS 94 7.3.4
MARKET FACTORS 96 7.3.5 INTECH FAMILY 97 7.3.6 REGULATIONS : 98 7.4
CONTEXT REVIEWED 98 8 COORDINATING THE COMPANY AROUND DYNAMIC PURPOSES
101 8.1 DEVELOPING A TAXONOMY 102 8.2 THEMATIC ANALYSIS 104 8.2.1
BUSINESS CONCEPT 105 8.2.2 IDENTITY , 108 8.3 COMMUNICATIONAL REVIEW OF
BUSINESS CONCEPT AND IDENTITY 113 8.3.1 DISCURSIVE CHARACTER OF BUSINESS
CONCEPT AND IDENTITY 113 8.3.2 RELATIONS BETWEEN BUSINESS CONCEPT AND
IDENTITY 114 8.4 DISCOURSE ANALYSIS 116 8.4.1 INTERPLAY BETWEEN BUSINESS
CONCEPT AND IDENTITY 116 8.4.2 NEGOTIATING IDENTITY 120 8.5 THEORISING
128 8.5.1 UNDERSTANDING THE COMPLEXITY OF THE FIELD 132 8.5.2 PLEA FOR
MORE 'SUBSTANCE' IN CORPORATE COMMUNICATION 133 8.5.3 TAKING IDENTITY
NEGOTIATION SERIOUSLY 135 9 ORGANISING BY LINKING DECISIONS AND ACTIONS
137 9.1 DEVELOPING A TAXONOMY 138 9.1.1 CASCADING : 138 9.1.2 MODES OF
DECISION-MAKING 139 9.1.3 SENSE-MAKING 139 9.2 THEMATIC ANALYSIS 140
9.2.1 CASCADING COMMUNICATION 140 9.2.2 SENSE-MAKING 143 XII CONTENTS
9.3 COMMUNICATIONAL REVIEW OF ORGANISING 145 9.3.1 TAYLOR'S
'COMMUNICATIONAL BASIS OF THE ORGANIZATION' 146 9.3.2 CONTRIBUTIONS FROM
STRATEGY THEORY 149 9.4 DISCOURSE ANALYSIS 150 9.4.1 TO DECIDE OR NOT TO
DECIDE 150 9.4.2 FACILITATING THE LEGITIMISATION PROCESS 153 9.4.3
RE-EVALUATING CONDUIT TOOLS 157 9.5 THEORISING *. 159 9.5.1 GIVING
DECISIONS VOICE 163 9.5.2 FACILITATING THE LEGITIMISATION PROCESS 165
9.5.3 FROM CASCADING TO USING THE PERFORMATIVE CAPACITY OF COMMUNICATION
166 10 FACILITATING IMPLEMENTATION AND CHANGE PROCESSES 169 10.1
DEVELOPING A TAXONOMY 170 10.1.1 IMPLEMENTATION '. 170 10.1.2 INITIATING
CHANGE 170 10.1.3 PERCEPTIONS 171 10.2 THEMATIC ANALYSIS 172 10.2.1
MULTIPLE WORLDVIEWS 173 10.2.2 MULTIPLE EXPECTATIONS 174 10.2.3 MULTIPLE
PERCEPTIONS 175 10.3 COMMUNICATIONAL REVIEW OF CHANGE COMMUNICATION 177
10.3.1 CONTINUITY AND CHANGE 177 10.3.2 TOWARDS A COMMUNICATIONAL MODEL
OF CHANGE 178 10.3.3 COMMUNICATION AS A STRATEGIC PRACTICE 180 10.4
DISCOURSE ANALYSIS 181 10.4.1 INITIATIVE 182 10.4.2 UNDERSTANDING 183
10.4.3 PERFORMANCE 185 10.4.4 CLOSURE 186 10.5 THEORISING 187 10.5.1
UNDERSTANDING INTENTION AND STRUCTURES 191 10.5.2 ENSURING FULL
PARTICIPATION 192 10.5.3 FOCUS ON SENSE-MAKING 193 11 LEVERAGING
COMPETITIVE POSITION AND DISTINCTIVE COMPETENCIES . 195 11.1
DEVELOPING A TAXONOMY 198 11.1.1 ISSUE COMMUNICATION 198 11.1.2 BRANDING
199 11.2 THEMATIC ANALYSIS 199 11.2.1 ISSUE COMMUNICATION 200 CONTENTS
XIII 11.2.2 BRANDING 204 11.3 COMMUNICATIONAL REVIEW OF GENRES 206
11.3.1 ISSUE COMMUNICATION 206 11.3.2 BRANDING 209 11.4 DISCOURSE
ANALYSIS 211 11.4.1 CONSTRUCTING ISSUES 211 11.4.2 DECONSTRUCTING THE
BRAND 214 11.5 THEORISING 216 11.5.1 STAKEHOLDERS AS SOURCES OF
COMPETENCE 220 11.5.2 CREATING COMMUNICATIONAL PLATFORMS 221 III
INTEGRATION OF FINDINGS 223 12 KEY CONCLUSIONS 225 12.1 SUMMARY OF
INITIAL FINDINGS 225 12.1.1 GAPS IDENTIFIED FROM THE ANALYSIS OF STRAND
1 225 12.1.2 GAPS IDENTIFIED FROM THE ANALYSIS OF STRAND 2 226 12.1.3
GAPS IDENTIFIED FROM THE ANALYSIS OF STRAND 3 227 12.1.4 GAPS IDENTIFIED
FROM THE ANALYSIS OF STRAND 4 227 12.2 INTERDISCURSIVITY OF MANAGEMENT
PRACTICES 228 12.3 INTERDISCURSIVITY IN THE INTECH CASE 229 12.3.1
RECURRENT PRACTICES 230 12.3.2 INTERRELATIONS BETWEEN PRACTICES 235 12.4
TOWARDS AN ALTERNATIVE THEORY OF CORPORATE COMMUNICATION 238 12.5
ACHIEVEMENTS IN TERMS OF THEORY-BUILDING 240 12.5.1 REVIEW OF ORTHODOX
CORPORATE COMMUNICATION THEORY 240 12.5.2 PROPOSITIONS FOR AN INTEGRATED
FRAMEWORK OF ALTERNATIVE CORPORATE COMMUNICATION 241 12.5.3 CONTRASTING
ORTHODOX AND ALTERNATIVE CORPORATE COMMUNICATION THEORY 241 12.6
ACHIEVEMENTS IN TERMS OF UNDERSTANDING 242 12.6.1 PERFORMATIVE CAPACITY
OF CORPORATE COMMUNICATION 243 12.6.2 USE-VALUE OF FINDINGS 243 12.7
ACHIEVEMENTS IN TERMS OF PRACTICAL IMPLICATIONS 244 12.8 METHODOLOGICAL
REVIEW 246 12.9 SUGGESTIONS FOR FURTHER RESEARCH 249 APPENDIX 251
REFERENCES 253 INDEX 275 |
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| genre_facet | Hochschulschrift |
| id | DE-604.BV022354829 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T17:01:08Z |
| indexdate | 2024-07-20T09:13:51Z |
| institution | BVB |
| isbn | 9783790819281 379081928X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015564260 |
| oclc_num | 86075352 |
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| owner_facet | DE-1051 DE-91 DE-BY-TUM DE-12 DE-1102 DE-11 DE-2070s DE-Aug4 |
| physical | XIV, 277 S. 235 mm x 155 mm |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | Physica-Verl. |
| record_format | marc |
| series2 | Contributions to Management Science |
| spelling | Hübner, Hartmut Verfasser aut The Communicating Company towards an alternative theory of corporate communication Hartmut Hübner Heidelberg [u.a.] Physica-Verl. 2007 XIV, 277 S. 235 mm x 155 mm txt rdacontent n rdamedia nc rdacarrier Contributions to Management Science Zugl.: Diss., 2006 Communication in management Communication in organizations Corporate culture Corporate Communication (DE-588)4313131-1 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Corporate Communication (DE-588)4313131-1 s DE-604 text/html http://deposit.dnb.de/cgi-bin/dokserv?id=2874868&prov=M&dok_var=1&dok_ext=htm Inhaltstext GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015564260&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Hübner, Hartmut The Communicating Company towards an alternative theory of corporate communication Communication in management Communication in organizations Corporate culture Corporate Communication (DE-588)4313131-1 gnd |
| subject_GND | (DE-588)4313131-1 (DE-588)4113937-9 |
| title | The Communicating Company towards an alternative theory of corporate communication |
| title_auth | The Communicating Company towards an alternative theory of corporate communication |
| title_exact_search | The Communicating Company towards an alternative theory of corporate communication |
| title_exact_search_txtP | The Communicating Company towards an alternative theory of corporate communication |
| title_full | The Communicating Company towards an alternative theory of corporate communication Hartmut Hübner |
| title_fullStr | The Communicating Company towards an alternative theory of corporate communication Hartmut Hübner |
| title_full_unstemmed | The Communicating Company towards an alternative theory of corporate communication Hartmut Hübner |
| title_short | The Communicating Company |
| title_sort | the communicating company towards an alternative theory of corporate communication |
| title_sub | towards an alternative theory of corporate communication |
| topic | Communication in management Communication in organizations Corporate culture Corporate Communication (DE-588)4313131-1 gnd |
| topic_facet | Communication in management Communication in organizations Corporate culture Corporate Communication Hochschulschrift |
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