Marketing: [die Grundlagen]
Gespeichert in:
Vorheriger Titel: | Zerres, Michael Marketing |
---|---|
Hauptverfasser: | , |
Format: | Buch |
Sprache: | German |
Veröffentlicht: |
Stuttgart
Kohlhammer
2006
|
Ausgabe: | 2., aktualisierte Aufl. |
Schlagworte: | |
Beschreibung: | X, 144 S. graph. Darst. |
ISBN: | 9783170196759 3170196758 |
Internformat
MARC
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084 | |a 650 |2 sdnb | ||
100 | 1 | |a Zerres, Christopher |d 1980- |e Verfasser |0 (DE-588)124998127 |4 aut | |
245 | 1 | 0 | |a Marketing |b [die Grundlagen] |c Christopher Zerres ; Michael Zerres |
250 | |a 2., aktualisierte Aufl. | ||
264 | 1 | |a Stuttgart |b Kohlhammer |c 2006 | |
300 | |a X, 144 S. |b graph. Darst. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
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650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
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689 | 0 | 1 | |a Lehrbuch |0 (DE-588)4123623-3 |D s |
689 | 0 | |5 DE-604 | |
700 | 1 | |a Zerres, Michael P. |d 1945- |e Verfasser |0 (DE-588)115818219 |4 aut | |
780 | 0 | 0 | |i 1. Auflage |a Zerres, Michael |t Marketing |
943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-015522244 |
Datensatz im Suchindex
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---|---|
adam_text | |
adam_txt | |
any_adam_object | |
any_adam_object_boolean | |
author | Zerres, Christopher 1980- Zerres, Michael P. 1945- |
author_GND | (DE-588)124998127 (DE-588)115818219 |
author_facet | Zerres, Christopher 1980- Zerres, Michael P. 1945- |
author_role | aut aut |
author_sort | Zerres, Christopher 1980- |
author_variant | c z cz m p z mp mpz |
building | Verbundindex |
bvnumber | BV022312740 |
classification_rvk | QP 600 |
ctrlnum | (OCoLC)180961127 (DE-599)BVBBV022312740 |
discipline | Wirtschaftswissenschaften |
discipline_str_mv | Wirtschaftswissenschaften |
edition | 2., aktualisierte Aufl. |
format | Book |
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id | DE-604.BV022312740 |
illustrated | Illustrated |
index_date | 2024-07-02T16:58:59Z |
indexdate | 2024-07-20T08:25:46Z |
institution | BVB |
isbn | 9783170196759 3170196758 |
language | German |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015522244 |
oclc_num | 180961127 |
open_access_boolean | |
owner | DE-859 DE-1051 DE-1047 DE-945 DE-860 DE-523 DE-634 DE-N2 DE-83 DE-1049 DE-20 DE-19 DE-BY-UBM |
owner_facet | DE-859 DE-1051 DE-1047 DE-945 DE-860 DE-523 DE-634 DE-N2 DE-83 DE-1049 DE-20 DE-19 DE-BY-UBM |
physical | X, 144 S. graph. Darst. |
publishDate | 2006 |
publishDateSearch | 2006 |
publishDateSort | 2006 |
publisher | Kohlhammer |
record_format | marc |
spelling | Zerres, Christopher 1980- Verfasser (DE-588)124998127 aut Marketing [die Grundlagen] Christopher Zerres ; Michael Zerres 2., aktualisierte Aufl. Stuttgart Kohlhammer 2006 X, 144 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Lehrbuch (DE-588)4123623-3 gnd rswk-swf Marketing (DE-588)4037589-4 s Lehrbuch (DE-588)4123623-3 s DE-604 Zerres, Michael P. 1945- Verfasser (DE-588)115818219 aut 1. Auflage Zerres, Michael Marketing |
spellingShingle | Zerres, Christopher 1980- Zerres, Michael P. 1945- Marketing [die Grundlagen] Marketing (DE-588)4037589-4 gnd Lehrbuch (DE-588)4123623-3 gnd |
subject_GND | (DE-588)4037589-4 (DE-588)4123623-3 |
title | Marketing [die Grundlagen] |
title_auth | Marketing [die Grundlagen] |
title_exact_search | Marketing [die Grundlagen] |
title_exact_search_txtP | Marketing [die Grundlagen] |
title_full | Marketing [die Grundlagen] Christopher Zerres ; Michael Zerres |
title_fullStr | Marketing [die Grundlagen] Christopher Zerres ; Michael Zerres |
title_full_unstemmed | Marketing [die Grundlagen] Christopher Zerres ; Michael Zerres |
title_old | Zerres, Michael Marketing |
title_short | Marketing |
title_sort | marketing die grundlagen |
title_sub | [die Grundlagen] |
topic | Marketing (DE-588)4037589-4 gnd Lehrbuch (DE-588)4123623-3 gnd |
topic_facet | Marketing Lehrbuch |
work_keys_str_mv | AT zerreschristopher marketingdiegrundlagen AT zerresmichaelp marketingdiegrundlagen |