Holdings: B2B brand management

B2B brand management: with 7 tables

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Bibliographic Details
Main Authors:	Kotler, Philip 1931- (Author), Pförtsch, Waldemar A. 1951- (Author)
Format:	Electronic eBook
Language:	English
Published:	Berlin [u.a.] Springer 2006
Subjects:	Business-to-Business-Marketing Industrieprodukt Markenpolitik Fallstudiensammlung
Online Access:	BFE01 BTU01 FHM01 FHR01 UBG01 UBR01 UBT01 UBY01 UEI03 UPA01 Volltext
Physical Description:	1 Online-Ressource
ISBN:	3540253602 3540447296 9783540253600 9783540447290
DOI:	10.1007/978-3-540-44729-0

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MARC


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Record in the Search Index

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isbn	3540253602 3540447296 9783540253600 9783540447290
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spelling	Kotler, Philip 1931- Verfasser (DE-588)121409600 aut B2B brand management with 7 tables Philip Kotler ; Waldemar Pfoertsch B2B-brand-Management Berlin [u.a.] Springer 2006 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Business-to-Business-Marketing (DE-588)4631075-7 gnd rswk-swf Industrieprodukt (DE-588)4161622-4 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Industrieprodukt (DE-588)4161622-4 s Markenpolitik (DE-588)4144679-3 s Business-to-Business-Marketing (DE-588)4631075-7 s 2\p DE-604 Pförtsch, Waldemar A. 1951- Verfasser (DE-588)122907019 aut https://doi.org/10.1007/978-3-540-44729-0 Verlag Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Kotler, Philip 1931- Pförtsch, Waldemar A. 1951- B2B brand management with 7 tables Business-to-Business-Marketing (DE-588)4631075-7 gnd Industrieprodukt (DE-588)4161622-4 gnd Markenpolitik (DE-588)4144679-3 gnd
subject_GND	(DE-588)4631075-7 (DE-588)4161622-4 (DE-588)4144679-3 (DE-588)4522595-3
title	B2B brand management with 7 tables
title_alt	B2B-brand-Management
title_auth	B2B brand management with 7 tables
title_exact_search	B2B brand management with 7 tables
title_exact_search_txtP	B2B brand management with 7 tables
title_full	B2B brand management with 7 tables Philip Kotler ; Waldemar Pfoertsch
title_fullStr	B2B brand management with 7 tables Philip Kotler ; Waldemar Pfoertsch
title_full_unstemmed	B2B brand management with 7 tables Philip Kotler ; Waldemar Pfoertsch
title_short	B2B brand management
title_sort	b2b brand management with 7 tables
title_sub	with 7 tables
topic	Business-to-Business-Marketing (DE-588)4631075-7 gnd Industrieprodukt (DE-588)4161622-4 gnd Markenpolitik (DE-588)4144679-3 gnd
topic_facet	Business-to-Business-Marketing Industrieprodukt Markenpolitik Fallstudiensammlung
url	https://doi.org/10.1007/978-3-540-44729-0
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