B2B brand management: with 7 tables
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Berlin [u.a.]
Springer
2006
|
| Schlagworte: | |
| Online-Zugang: | BFE01 BTU01 FHM01 FHR01 UBG01 UBR01 UBT01 UBY01 UEI03 UPA01 Volltext |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 3540253602 3540447296 9783540253600 9783540447290 |
| DOI: | 10.1007/978-3-540-44729-0 |
Internformat
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Datensatz im Suchindex
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| author | Kotler, Philip 1931- Pförtsch, Waldemar A. 1951- |
| author_GND | (DE-588)121409600 (DE-588)122907019 |
| author_facet | Kotler, Philip 1931- Pförtsch, Waldemar A. 1951- |
| author_role | aut aut |
| author_sort | Kotler, Philip 1931- |
| author_variant | p k pk w a p wa wap |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-540-44729-0 |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| index_date | 2024-07-02T16:54:04Z |
| indexdate | 2024-07-09T20:54:26Z |
| institution | BVB |
| isbn | 3540253602 3540447296 9783540253600 9783540447290 |
| language | English |
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| spelling | Kotler, Philip 1931- Verfasser (DE-588)121409600 aut B2B brand management with 7 tables Philip Kotler ; Waldemar Pfoertsch B2B-brand-Management Berlin [u.a.] Springer 2006 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Business-to-Business-Marketing (DE-588)4631075-7 gnd rswk-swf Industrieprodukt (DE-588)4161622-4 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Industrieprodukt (DE-588)4161622-4 s Markenpolitik (DE-588)4144679-3 s Business-to-Business-Marketing (DE-588)4631075-7 s 2\p DE-604 Pförtsch, Waldemar A. 1951- Verfasser (DE-588)122907019 aut https://doi.org/10.1007/978-3-540-44729-0 Verlag Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kotler, Philip 1931- Pförtsch, Waldemar A. 1951- B2B brand management with 7 tables Business-to-Business-Marketing (DE-588)4631075-7 gnd Industrieprodukt (DE-588)4161622-4 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4631075-7 (DE-588)4161622-4 (DE-588)4144679-3 (DE-588)4522595-3 |
| title | B2B brand management with 7 tables |
| title_alt | B2B-brand-Management |
| title_auth | B2B brand management with 7 tables |
| title_exact_search | B2B brand management with 7 tables |
| title_exact_search_txtP | B2B brand management with 7 tables |
| title_full | B2B brand management with 7 tables Philip Kotler ; Waldemar Pfoertsch |
| title_fullStr | B2B brand management with 7 tables Philip Kotler ; Waldemar Pfoertsch |
| title_full_unstemmed | B2B brand management with 7 tables Philip Kotler ; Waldemar Pfoertsch |
| title_short | B2B brand management |
| title_sort | b2b brand management with 7 tables |
| title_sub | with 7 tables |
| topic | Business-to-Business-Marketing (DE-588)4631075-7 gnd Industrieprodukt (DE-588)4161622-4 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Business-to-Business-Marketing Industrieprodukt Markenpolitik Fallstudiensammlung |
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