APA (7th ed.) Citation

Kotler, P., & Pförtsch, W. A. (2006). B2B brand management: With 7 tables. Springer. https://doi.org/10.1007/978-3-540-44729-0

Chicago Style (17th ed.) Citation

Kotler, Philip, and Waldemar A. Pförtsch. B2B Brand Management: With 7 Tables. Berlin [u.a.]: Springer, 2006. https://doi.org/10.1007/978-3-540-44729-0.

MLA (9th ed.) Citation

Kotler, Philip, and Waldemar A. Pförtsch. B2B Brand Management: With 7 Tables. Springer, 2006. https://doi.org/10.1007/978-3-540-44729-0.