Encyclopedia of major marketing campaigns:
Gespeichert in:
1. Verfasser: | |
---|---|
Format: | Buch |
Sprache: | Undetermined |
Veröffentlicht: |
Detroit [u.a.]
Thomson
|
Schlagworte: |
Internformat
MARC
LEADER | 00000nam a2200000 ca4500 | ||
---|---|---|---|
001 | BV022297000 | ||
003 | DE-604 | ||
005 | 00000000000000.0 | ||
007 | t | ||
008 | 070305nuuuuuuuu |||| 00||| und d | ||
035 | |a (DE-599)BVBBV022297000 | ||
040 | |a DE-604 |b ger |e rakwb | ||
041 | |a und | ||
084 | |a QP 690 |0 (DE-625)141924: |2 rvk | ||
100 | 1 | |a Riggs, Thomas |e Verfasser |4 aut | |
245 | 1 | 0 | |a Encyclopedia of major marketing campaigns |c Rhomas Riggs [Editor] |
264 | 1 | |a Detroit [u.a.] |b Thomson | |
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
689 | 0 | |5 DE-604 | |
999 | |a oai:aleph.bib-bvb.de:BVB01-015507074 |
Datensatz im Suchindex
_version_ | 1804136313058754560 |
---|---|
adam_txt | |
any_adam_object | |
any_adam_object_boolean | |
author | Riggs, Thomas |
author_facet | Riggs, Thomas |
author_role | aut |
author_sort | Riggs, Thomas |
author_variant | t r tr |
building | Verbundindex |
bvnumber | BV022297000 |
classification_rvk | QP 690 |
ctrlnum | (DE-599)BVBBV022297000 |
discipline | Wirtschaftswissenschaften |
discipline_str_mv | Wirtschaftswissenschaften |
format | Book |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00814nam a2200265 ca4500</leader><controlfield tag="001">BV022297000</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">070305nuuuuuuuu |||| 00||| und d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV022297000</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1=" " ind2=" "><subfield code="a">und</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 690</subfield><subfield code="0">(DE-625)141924:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Riggs, Thomas</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Encyclopedia of major marketing campaigns</subfield><subfield code="c">Rhomas Riggs [Editor]</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Detroit [u.a.]</subfield><subfield code="b">Thomson</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-015507074</subfield></datafield></record></collection> |
genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
genre_facet | Fallstudiensammlung |
id | DE-604.BV022297000 |
illustrated | Not Illustrated |
index_date | 2024-07-02T16:53:46Z |
indexdate | 2024-07-09T20:54:25Z |
institution | BVB |
language | Undetermined |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015507074 |
open_access_boolean | |
publishDateSort | 0000 |
publisher | Thomson |
record_format | marc |
spelling | Riggs, Thomas Verfasser aut Encyclopedia of major marketing campaigns Rhomas Riggs [Editor] Detroit [u.a.] Thomson txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s DE-604 |
spellingShingle | Riggs, Thomas Encyclopedia of major marketing campaigns Marketing (DE-588)4037589-4 gnd |
subject_GND | (DE-588)4037589-4 (DE-588)4522595-3 |
title | Encyclopedia of major marketing campaigns |
title_auth | Encyclopedia of major marketing campaigns |
title_exact_search | Encyclopedia of major marketing campaigns |
title_exact_search_txtP | Encyclopedia of major marketing campaigns |
title_full | Encyclopedia of major marketing campaigns Rhomas Riggs [Editor] |
title_fullStr | Encyclopedia of major marketing campaigns Rhomas Riggs [Editor] |
title_full_unstemmed | Encyclopedia of major marketing campaigns Rhomas Riggs [Editor] |
title_short | Encyclopedia of major marketing campaigns |
title_sort | encyclopedia of major marketing campaigns |
topic | Marketing (DE-588)4037589-4 gnd |
topic_facet | Marketing Fallstudiensammlung |
work_keys_str_mv | AT riggsthomas encyclopediaofmajormarketingcampaigns |