Korporativnaja identičnost': dlja menedžerov i marketologov ; učebnoe posobie = Corporate identity
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | Russian |
| Veröffentlicht: |
Moskva
IKAR
2004
Bremen IWIM |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | In kyrill. Schrift. - Zsfassung in engl. Sprache |
| Beschreibung: | 222 S. Ill. |
| ISBN: | 5797400847 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV022291895 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 070228s2004 a||| |||| 00||| rus d | ||
| 020 | |a 5797400847 |9 5-7974-0084-7 | ||
| 035 | |a (OCoLC)314814114 | ||
| 035 | |a (DE-599)BVBBV022291895 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a rus | |
| 049 | |a DE-19 | ||
| 100 | 1 | |a Krylov, Alexander N. |d 1969- |e Verfasser |0 (DE-588)129459119 |4 aut | |
| 245 | 1 | 0 | |a Korporativnaja identičnost' |b dlja menedžerov i marketologov ; učebnoe posobie = Corporate identity |c A. N. Krylov |
| 246 | 1 | 1 | |a Corporate identity |
| 264 | 1 | |a Moskva |b IKAR |c 2004 | |
| 264 | 1 | |a Bremen |b IWIM | |
| 300 | |a 222 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a In kyrill. Schrift. - Zsfassung in engl. Sprache | ||
| 856 | 4 | 2 | |m DNB Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015502053&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-015502053 | ||
Datensatz im Suchindex
| _version_ | 1804136306190581760 |
|---|---|
| adam_text | IMAGE 1
ORABTOPA 8
KOPNOPATHBHAA IWEHTIIHHOCTB OPRAHIOAMM: K CNEUH J)HKE EE CYMECTBOBAHHH B
COBPEMEHHOM MIIPE BCMYNUMEJIBHAR CMANIBAFF. JI. CMPOECKOZO 11
1. H TO TAKOE KOPNOPATIIBIIAN IIAEIITII MOCTB 33
KOPNOPATHBHAA HFLEIITHMIIOCTB KAK NPE^MET H3YHEIIH5I 35
PA3BHTHE HFLEH KOPNOPATHBIIOH HFLEILTHHIIOCTH B TEOPHH II
NPAKTHKE 38
ILOHHTHE HAEHTHHHOCTH B NCHXOJLORHH II COUHOJIORHH 43
HAEHTHHHOCTB H NCHXOJIORHHCCKHE ACNEKTBL B3AHMOBJLHA- HHH 48
C ^ E P TI KOPNOPATIIBHOFI HAEIITII IIIOCTH ... 51
BONPOCBI FLJIA NOBTOPEHHA H KOHTPO^H 55
2. HEJIOBEK B NONCKAX IWCIITII IIIOCTII 57
KYJIBTYPHBIE UCHHOCTH B 3KONOMIIHECKOM IOEMEPEINM 59
ILPOOJIEMBI HFLEHTHHHOCTH B COBPEMEHHOM MHPE 62
YCJIOBHH H §OPMU HFLEHTH(J)HKAUIIH 65
3THHECKHE H NCHXOJIORHHCCKHC NPOOE^CMBL KOPNOPATHBHOH HFLEHTHHHOCTH 68
BONPOCBIFLJIA NOBTOPEIIHA M KOIRRPOJIFL 70
3. CTPYICRYPA N COAEPJKAINIE KOPNOPATHBIIOU HAEIRRIIHIIOCTII 71
BIBLIOGRAFISCHE INFORMATIONEN HTTP://D-NB.INFO/1013914848
DIGITALISIERT DURCH
IMAGE 2
A. H. KPUJIOB KOPNOPATHBIIAA HFLEIRRHHIIOCTB
CRPYKIYPA KOPNOPATHBIIOFT HUCHTKHHOCTH 73
KOPNOPATIIBHM KYJIBTYPA 75
KOPNOPATIIBHAFL 4 HJIOCO4 HH 79
KOPNOPATHBHOE NOBEFLEROIE 84
KOPNOPATHBHBIH FLINAIIH 90
BONPOCBL FLJIH NOBTOPEHHH H KOHTPOAE» 91
4. KOPNOPANIBIIBIII /IINAIIN KMK BINYAJIMOE KOPNOPATIIBIIOFI
IIACIITIIMIIOCTII 93
3JIEMEHTBI KOPNOPATHBHORO FLH3AIIHA: TOBAPHBIH 3HAK H JIO- 95
ILPABOBOE PERYJINPOBAMIE KOPNOPATIIBHOH CHMBOJIHKH. 3AKON O TOBAPIIBIX
3IIAKAX, 3IIAKAX O6CJIY KHBAIIHH H IIA- HMCHOBAHHH MCCT NPOHCXOKFLCHHS
TOBAPOB» 101
O6I EKTBI KOPNOPATHBHORO FLH3AHNA: FLEJIOSA UIIX. JJEJIOBBIE H
NPEFLCTABHTEJIBCKHE NOAAPKH H KOPNOPATHBIIAA APXHTEICRYPA. CTPAIIHUU B
MIRREPIIET.
CNEI;OFLE KFLA H TPAHCNOPT 123
BONPOCBI FLJIA NOBTOPEHHH H KOHTPOJIA 142
5. RIPOCKTIIPOBAIME KOPNOPATIIBIIOFI CTH 143
KOIMENTYANBHOE NPOEKTHPOBAHHE KOPNOPATHBHOH HFLEH- THHHOCTH 145
OCO3HAHIIE NPO6JIEM, ONPEAEJIENNE UEJIESS, OUEHKA H CYMECTBYIOMEFL
CHTYAUHH 146
ILJIAHHPOBAHHE PA6OTBI NO 4 OPMHPOBAHHIO HJIH XOPPEKUHH KOPNOPATHBHOH
HAEHTHHHOCTH 148
HCCJIEAOBAHHE HCXO^HOH CHTYAUHH H AHAJIH3 CYMECTBYIO- MEFI KOPNOPATHBHOH
HAEHTHHHOCTH 150
ONHCAMIE »CEJIAEMORO PE3YJIBTATA H (])OPMYJIHPOBAHHE KOH- KOPNOPATHBHOH
HAEILTHHIIOCTH 150
6
IMAGE 3
KOHTPOJIH KOPNOPATHBHOH HFLEHTH LIHOCTH 152
BONPOCH FLJIH NOBTOPEHHH H KOHTPOJIH 155
6. OOPIMIPOBAIME KOPNOPATIIBIIOFI IIFLEIRNPIIIO- CTII 157
HHCTPYMEHTBL KOPNOPATHBHOH HFLEHTH IHOCTH 159
KPHTEPHH (J)OPMHPOBAHHH KOPNOPATHBHOH HFLEHTHHHOCTH .. 160
OOPMHPOBAHHE KOPNOPATHBHOII HFLEHTH IHOCTH Y NEPCOIIA- JIA 162
OOPMHPOBAIINE KOPNOPATHBIIOH HAEIITHHIIOCTII Y NOTPEOII- 171
H3MEPEHHE H KOMPO^B KOPNOPATHBHOH H^CHTIIHUOCTH 175
BONPOCBI WIN NOBTOPEHHA H KOMPO/RA 181
FJIOCCAPHH 183
PEKOMEHFLYEMAA JIHTEPATYPA 215
KURZDARSTELLUNG DES BUCHES 219
|
| adam_txt |
IMAGE 1
ORABTOPA 8
KOPNOPATHBHAA IWEHTIIHHOCTB OPRAHIOAMM: K CNEUH J)HKE EE CYMECTBOBAHHH B
COBPEMEHHOM MIIPE BCMYNUMEJIBHAR CMANIBAFF. JI. CMPOECKOZO 11
1. H TO TAKOE KOPNOPATIIBIIAN IIAEIITII'MOCTB 33
KOPNOPATHBHAA HFLEIITHMIIOCTB KAK NPE^MET H3YHEIIH5I 35
PA3BHTHE HFLEH KOPNOPATHBIIOH HFLEILTHHIIOCTH B TEOPHH II
NPAKTHKE 38
ILOHHTHE HAEHTHHHOCTH B NCHXOJLORHH II COUHOJIORHH 43
HAEHTHHHOCTB H NCHXOJIORHHCCKHE ACNEKTBL B3AHMOBJLHA- HHH 48
C ^ E P TI KOPNOPATIIBHOFI HAEIITII'IIIOCTH . 51
BONPOCBI FLJIA NOBTOPEHHA H KOHTPO^H 55
2. HEJIOBEK B NONCKAX IWCIITII'IIIOCTII 57
KYJIBTYPHBIE UCHHOCTH B 3KONOMIIHECKOM IOEMEPEINM 59
ILPOOJIEMBI HFLEHTHHHOCTH B COBPEMEHHOM MHPE 62
YCJIOBHH H §OPMU HFLEHTH(J)HKAUIIH 65
3THHECKHE H NCHXOJIORHHCCKHC NPOOE^CMBL KOPNOPATHBHOH HFLEHTHHHOCTH 68
BONPOCBIFLJIA NOBTOPEIIHA M KOIRRPOJIFL 70
3. CTPYICRYPA N COAEPJKAINIE KOPNOPATHBIIOU HAEIRRIIHIIOCTII 71
BIBLIOGRAFISCHE INFORMATIONEN HTTP://D-NB.INFO/1013914848
DIGITALISIERT DURCH
IMAGE 2
A. H. KPUJIOB KOPNOPATHBIIAA HFLEIRRHHIIOCTB
CRPYKIYPA KOPNOPATHBIIOFT HUCHTKHHOCTH 73
KOPNOPATIIBHM KYJIBTYPA 75
KOPNOPATIIBHAFL 4 HJIOCO4 HH 79
KOPNOPATHBHOE NOBEFLEROIE 84
KOPNOPATHBHBIH FLINAIIH 90
BONPOCBL FLJIH NOBTOPEHHH H KOHTPOAE» 91
4. KOPNOPANIBIIBIII /IINAIIN KMK BINYAJIMOE KOPNOPATIIBIIOFI
IIACIITIIMIIOCTII 93
3JIEMEHTBI KOPNOPATHBHORO FLH3AIIHA: TOBAPHBIH 3HAK H JIO- 95
ILPABOBOE PERYJINPOBAMIE KOPNOPATIIBHOH CHMBOJIHKH. 3AKON O TOBAPIIBIX
3IIAKAX, 3IIAKAX O6CJIY KHBAIIHH H IIA- HMCHOBAHHH MCCT NPOHCXOKFLCHHS
TOBAPOB» 101
O6I EKTBI KOPNOPATHBHORO FLH3AHNA: FLEJIOSA UIIX. JJEJIOBBIE H
NPEFLCTABHTEJIBCKHE NOAAPKH H KOPNOPATHBIIAA APXHTEICRYPA. CTPAIIHUU B
MIRREPIIET.
CNEI;OFLE KFLA H TPAHCNOPT 123
BONPOCBI FLJIA NOBTOPEHHH H KOHTPOJIA 142
5. RIPOCKTIIPOBAIME KOPNOPATIIBIIOFI CTH 143
KOIMENTYANBHOE NPOEKTHPOBAHHE KOPNOPATHBHOH HFLEH- THHHOCTH 145
OCO3HAHIIE NPO6JIEM, ONPEAEJIENNE UEJIESS, OUEHKA H CYMECTBYIOMEFL
CHTYAUHH 146
ILJIAHHPOBAHHE PA6OTBI NO 4 OPMHPOBAHHIO HJIH XOPPEKUHH KOPNOPATHBHOH
HAEHTHHHOCTH 148
HCCJIEAOBAHHE HCXO^HOH CHTYAUHH H AHAJIH3 CYMECTBYIO- MEFI KOPNOPATHBHOH
HAEHTHHHOCTH 150
ONHCAMIE »CEJIAEMORO PE3YJIBTATA H (])OPMYJIHPOBAHHE KOH- KOPNOPATHBHOH
HAEILTHHIIOCTH 150
6
IMAGE 3
KOHTPOJIH KOPNOPATHBHOH HFLEHTH LIHOCTH 152
BONPOCH FLJIH NOBTOPEHHH H KOHTPOJIH 155
6. OOPIMIPOBAIME KOPNOPATIIBIIOFI IIFLEIRNPIIIO- CTII 157
HHCTPYMEHTBL KOPNOPATHBHOH HFLEHTH'IHOCTH 159
KPHTEPHH (J)OPMHPOBAHHH KOPNOPATHBHOH HFLEHTHHHOCTH . 160
OOPMHPOBAHHE KOPNOPATHBHOII HFLEHTH'IHOCTH Y NEPCOIIA- JIA 162
OOPMHPOBAIINE KOPNOPATHBIIOH HAEIITHHIIOCTII Y NOTPEOII- 171
H3MEPEHHE H KOMPO^B KOPNOPATHBHOH H^CHTIIHUOCTH 175
BONPOCBI WIN NOBTOPEHHA H KOMPO/RA 181
FJIOCCAPHH 183
PEKOMEHFLYEMAA JIHTEPATYPA 215
KURZDARSTELLUNG DES BUCHES 219 |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Krylov, Alexander N. 1969- |
| author_GND | (DE-588)129459119 |
| author_facet | Krylov, Alexander N. 1969- |
| author_role | aut |
| author_sort | Krylov, Alexander N. 1969- |
| author_variant | a n k an ank |
| building | Verbundindex |
| bvnumber | BV022291895 |
| ctrlnum | (OCoLC)314814114 (DE-599)BVBBV022291895 |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01149nam a2200301 c 4500</leader><controlfield tag="001">BV022291895</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">070228s2004 a||| |||| 00||| rus d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">5797400847</subfield><subfield code="9">5-7974-0084-7</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)314814114</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV022291895</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">rus</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-19</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Krylov, Alexander N.</subfield><subfield code="d">1969-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)129459119</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Korporativnaja identičnost'</subfield><subfield code="b">dlja menedžerov i marketologov ; učebnoe posobie = Corporate identity</subfield><subfield code="c">A. N. Krylov</subfield></datafield><datafield tag="246" ind1="1" ind2="1"><subfield code="a">Corporate identity</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Moskva</subfield><subfield code="b">IKAR</subfield><subfield code="c">2004</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Bremen</subfield><subfield code="b">IWIM</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">222 S.</subfield><subfield code="b">Ill.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">In kyrill. Schrift. - Zsfassung in engl. Sprache</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">DNB Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015502053&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-015502053</subfield></datafield></record></collection> |
| id | DE-604.BV022291895 |
| illustrated | Illustrated |
| index_date | 2024-07-02T16:52:03Z |
| indexdate | 2024-07-09T20:54:18Z |
| institution | BVB |
| isbn | 5797400847 |
| language | Russian |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015502053 |
| oclc_num | 314814114 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM |
| owner_facet | DE-19 DE-BY-UBM |
| physical | 222 S. Ill. |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | IKAR IWIM |
| record_format | marc |
| spelling | Krylov, Alexander N. 1969- Verfasser (DE-588)129459119 aut Korporativnaja identičnost' dlja menedžerov i marketologov ; učebnoe posobie = Corporate identity A. N. Krylov Corporate identity Moskva IKAR 2004 Bremen IWIM 222 S. Ill. txt rdacontent n rdamedia nc rdacarrier In kyrill. Schrift. - Zsfassung in engl. Sprache DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015502053&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Krylov, Alexander N. 1969- Korporativnaja identičnost' dlja menedžerov i marketologov ; učebnoe posobie = Corporate identity |
| title | Korporativnaja identičnost' dlja menedžerov i marketologov ; učebnoe posobie = Corporate identity |
| title_alt | Corporate identity |
| title_auth | Korporativnaja identičnost' dlja menedžerov i marketologov ; učebnoe posobie = Corporate identity |
| title_exact_search | Korporativnaja identičnost' dlja menedžerov i marketologov ; učebnoe posobie = Corporate identity |
| title_exact_search_txtP | Korporativnaja identičnost' dlja menedžerov i marketologov ; učebnoe posobie = Corporate identity |
| title_full | Korporativnaja identičnost' dlja menedžerov i marketologov ; učebnoe posobie = Corporate identity A. N. Krylov |
| title_fullStr | Korporativnaja identičnost' dlja menedžerov i marketologov ; učebnoe posobie = Corporate identity A. N. Krylov |
| title_full_unstemmed | Korporativnaja identičnost' dlja menedžerov i marketologov ; učebnoe posobie = Corporate identity A. N. Krylov |
| title_short | Korporativnaja identičnost' |
| title_sort | korporativnaja identicnost dlja menedzerov i marketologov ucebnoe posobie corporate identity |
| title_sub | dlja menedžerov i marketologov ; učebnoe posobie = Corporate identity |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015502053&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT krylovalexandern korporativnajaidenticnostdljamenedzerovimarketologovucebnoeposobiecorporateidentity AT krylovalexandern corporateidentity |