APA-Zitierstil (7. Ausg.)

Hanlon, P. (2006). Primal branding: Create zealots for your brand, your company, and your future. Free Press.

Chicago-Zitierstil (17. Ausg.)

Hanlon, Patrick. Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future. New York [u.a.]: Free Press, 2006.

MLA-Zitierstil (9. Ausg.)

Hanlon, Patrick. Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future. Free Press, 2006.