Primal branding: create zealots for your brand, your company, and your future
"In one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers around the brand, revealing the seven components that will help every company and marketer capture the public imagination - and seize a bigger slice...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Free Press
2006
|
| Schlagworte: | |
| Online-Zugang: | Publisher description Table of contents only Sample text Inhaltsverzeichnis |
| Zusammenfassung: | "In one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers around the brand, revealing the seven components that will help every company and marketer capture the public imagination - and seize a bigger slice of the pie." "In Primal branding, Hanlon explores those seven components, known as the primal code, and shows how to use and combine them to create a community of believers in which the consumer develops a powerful emotional attachment to the brand. These techniques work for everyone involved in creating and selling an image - from marketing managers to social advocates to business leaders seeking to increase customer preference for new or existing products. Primal branding presents a world of new possibility for everyone trying to spark public appeal - and the opportunity to move from being just another product on the shelf to becoming a desired and necessary part of the culture."--BOOK JACKET. |
| Beschreibung: | Includes bibliographical references (p. 247) and index |
| Beschreibung: | XIII, 257 S. 23 cm |
| ISBN: | 074327797X 9780743277976 |
Internformat
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| 500 | |a Includes bibliographical references (p. 247) and index | ||
| 520 | 1 | |a "In one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers around the brand, revealing the seven components that will help every company and marketer capture the public imagination - and seize a bigger slice of the pie." "In Primal branding, Hanlon explores those seven components, known as the primal code, and shows how to use and combine them to create a community of believers in which the consumer develops a powerful emotional attachment to the brand. These techniques work for everyone involved in creating and selling an image - from marketing managers to social advocates to business leaders seeking to increase customer preference for new or existing products. Primal branding presents a world of new possibility for everyone trying to spark public appeal - and the opportunity to move from being just another product on the shelf to becoming a desired and necessary part of the culture."--BOOK JACKET. | |
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Datensatz im Suchindex
| _version_ | 1804136285753835520 |
|---|---|
| adam_text | Contents
PrePrimal xi
Part One: Going Primal
Introduction 3
1. The Primal Code 9
The Creation Story 10
The Creed 20
The Icons 26
The Rituals 52
The Pagans, or Nonbelievers 70
The Sacred Words 72
The Leader 78
2. Primal Belonging 87
Part Two: Primal Perfect
3. The Primal Product or Service 99
4. The Primal Destination 159
5. The Primal Personality 185
Viii | CONTENTS
Part Three: The Final Step
6. Primal Reengineering 209
7. The Bones 233
Acknowledgments 245
Bibliography 247
Index 249
About the Author 257
|
| adam_txt |
Contents
PrePrimal xi
Part One: Going Primal
Introduction 3
1. The Primal Code 9
The Creation Story 10
The Creed 20
The Icons 26
The Rituals 52
The Pagans, or Nonbelievers 70
The Sacred Words 72
The Leader 78
2. Primal Belonging 87
Part Two: Primal Perfect
3. The Primal Product or Service 99
4. The Primal Destination 159
5. The Primal Personality 185
Viii | CONTENTS
Part Three: The Final Step
6. Primal Reengineering 209
7. The Bones 233
Acknowledgments 245
Bibliography 247
Index 249
About the Author 257 |
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| bvnumber | BV022278378 |
| callnumber-first | H - Social Science |
| callnumber-label | HD69 |
| callnumber-raw | HD69.B7 |
| callnumber-search | HD69.B7 |
| callnumber-sort | HD 269 B7 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)61859877 (DE-599)BVBBV022278378 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Not Illustrated |
| index_date | 2024-07-02T16:48:35Z |
| indexdate | 2024-07-09T20:53:58Z |
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| isbn | 074327797X 9780743277976 |
| language | English |
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| spelling | Hanlon, Patrick Verfasser aut Primal branding create zealots for your brand, your company, and your future Patrick Hanlon New York [u.a.] Free Press 2006 XIII, 257 S. 23 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (p. 247) and index "In one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers around the brand, revealing the seven components that will help every company and marketer capture the public imagination - and seize a bigger slice of the pie." "In Primal branding, Hanlon explores those seven components, known as the primal code, and shows how to use and combine them to create a community of believers in which the consumer develops a powerful emotional attachment to the brand. These techniques work for everyone involved in creating and selling an image - from marketing managers to social advocates to business leaders seeking to increase customer preference for new or existing products. Primal branding presents a world of new possibility for everyone trying to spark public appeal - and the opportunity to move from being just another product on the shelf to becoming a desired and necessary part of the culture."--BOOK JACKET. Brand name products Brand name products Marketing Consumer behavior Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s DE-604 http://www.loc.gov/catdir/enhancements/fy0630/2005044708-d.html Publisher description http://www.loc.gov/catdir/enhancements/fy0630/2005044708-t.html Table of contents only http://www.loc.gov/catdir/enhancements/fy0640/2005044708-s.html Sample text HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015488731&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | Primal branding create zealots for your brand, your company, and your future |
| title_auth | Primal branding create zealots for your brand, your company, and your future |
| title_exact_search | Primal branding create zealots for your brand, your company, and your future |
| title_exact_search_txtP | Primal branding create zealots for your brand, your company, and your future |
| title_full | Primal branding create zealots for your brand, your company, and your future Patrick Hanlon |
| title_fullStr | Primal branding create zealots for your brand, your company, and your future Patrick Hanlon |
| title_full_unstemmed | Primal branding create zealots for your brand, your company, and your future Patrick Hanlon |
| title_short | Primal branding |
| title_sort | primal branding create zealots for your brand your company and your future |
| title_sub | create zealots for your brand, your company, and your future |
| topic | Brand name products Brand name products Marketing Consumer behavior Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Brand name products Brand name products Marketing Consumer behavior Markenpolitik |
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