Electronic customer relationship management:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Armonk, NY [u.a.]
Sharpe
2006
|
| Schriftenreihe: | Advances in management information systems
3 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIII, 210 S. graph. Darst. |
| ISBN: | 0765613271 |
Internformat
MARC
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| 650 | 4 | |a Commerce électronique | |
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Datensatz im Suchindex
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|---|---|
| adam_text | CONTENTS
Series Editor s Introduction
Vladimir Zwass
Acknowledgments
1.
Nicholas C. Romano, Jr. and Jerry Fjermestad
Part I. The Role of CRM and eCRM
2.
Relationship Management
Michael R. Bartolacci and Mary Meixell
3.
Customer Satisfaction/Dissatisfaction
Yoon Cho and Jerry Fjermestad
Part II. Organizational Success Factors of CRM
4.
A Case Study
Carl-Erik Wikström
5.
Benchmarking Study
Rainer
6.
Malte Geib,
Part III. Enhancing Performance of CRM
7.
Adrian Bueren,
8.
Technology on Customer Relationship Management and Customer Lock-In
Ja-Shen Chen and Russell K.H. Ching
vi
Part IV.
9.
Na Li and Ping Zhang
10.
Lessons Learned from Australian and Swiss Cases
Sherah Kurnia and
Editors and Contributors
Series Editor
Index
|
| adam_txt |
CONTENTS
Series Editor's Introduction
Vladimir Zwass
Acknowledgments
1.
Nicholas C. Romano, Jr. and Jerry Fjermestad
Part I. The Role of CRM and eCRM
2.
Relationship Management
Michael R. Bartolacci and Mary Meixell
3.
Customer Satisfaction/Dissatisfaction
Yoon Cho and Jerry Fjermestad
Part II. Organizational Success Factors of CRM
4.
A Case Study
Carl-Erik Wikström
5.
Benchmarking Study
Rainer
6.
Malte Geib,
Part III. Enhancing Performance of CRM
7.
Adrian Bueren,
8.
Technology on Customer Relationship Management and Customer Lock-In
Ja-Shen Chen and Russell K.H. Ching
vi
Part IV.
9.
Na Li and Ping Zhang
10.
Lessons Learned from Australian and Swiss Cases
Sherah Kurnia and
Editors and Contributors
Series Editor
Index |
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| illustrated | Illustrated |
| index_date | 2024-07-02T16:47:24Z |
| indexdate | 2024-07-09T20:53:54Z |
| institution | BVB |
| isbn | 0765613271 |
| language | English |
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| physical | XIII, 210 S. graph. Darst. |
| publishDate | 2006 |
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| publisher | Sharpe |
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| series | Advances in management information systems |
| series2 | Advances in management information systems |
| spelling | Fjermestad, Jerry Verfasser aut Electronic customer relationship management Jerry Fjermestad ... ed. Armonk, NY [u.a.] Sharpe 2006 XIII, 210 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Advances in management information systems 3 Commerce électronique Relations avec la clientèle - Gestion Customer relations Management Electronic commerce Betriebliches Informationssystem (DE-588)4069386-7 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Betriebliches Informationssystem (DE-588)4069386-7 s Electronic Commerce (DE-588)4592128-3 s Kundenmanagement (DE-588)4236865-0 s b DE-604 Advances in management information systems 3 (DE-604)BV021816487 3 Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015485326&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Fjermestad, Jerry Electronic customer relationship management Advances in management information systems Commerce électronique Relations avec la clientèle - Gestion Customer relations Management Electronic commerce Betriebliches Informationssystem (DE-588)4069386-7 gnd Electronic Commerce (DE-588)4592128-3 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)4069386-7 (DE-588)4592128-3 (DE-588)4236865-0 (DE-588)4143413-4 |
| title | Electronic customer relationship management |
| title_auth | Electronic customer relationship management |
| title_exact_search | Electronic customer relationship management |
| title_exact_search_txtP | Electronic customer relationship management |
| title_full | Electronic customer relationship management Jerry Fjermestad ... ed. |
| title_fullStr | Electronic customer relationship management Jerry Fjermestad ... ed. |
| title_full_unstemmed | Electronic customer relationship management Jerry Fjermestad ... ed. |
| title_short | Electronic customer relationship management |
| title_sort | electronic customer relationship management |
| topic | Commerce électronique Relations avec la clientèle - Gestion Customer relations Management Electronic commerce Betriebliches Informationssystem (DE-588)4069386-7 gnd Electronic Commerce (DE-588)4592128-3 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | Commerce électronique Relations avec la clientèle - Gestion Customer relations Management Electronic commerce Betriebliches Informationssystem Electronic Commerce Kundenmanagement Aufsatzsammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015485326&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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