Management der Marketing-Kommunikation:
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | German |
| Veröffentlicht: |
Berlin
Springer
2005
|
| Ausgabe: | 3., akt. und erw. Aufl. |
| Schlagworte: | |
| Online-Zugang: | BFB01 BTU01 FAN01 FAW01 FHI01 FHM01 FHN01 FHR01 FKE01 FLA01 FNU01 TUM01 UBG01 UBM01 UBR01 UBT01 UBW01 UBY01 UEI01 UER01 UPA01 Volltext |
| Beschreibung: | 2. Aufl. u.d.T.: Unger, Fritz: Management der Marktkommunikation. - Literaturverz. S. [651] - 700 |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 9783540235026 9783540275343 |
| DOI: | 10.1007/3-540-27534-7 |
Internformat
MARC
| LEADER | 00000nmm a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV022270383 | ||
| 003 | DE-604 | ||
| 005 | 20130212 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 070214s2005 gw |||| o||u| ||||||ger d | ||
| 020 | |a 9783540235026 |9 978-3-540-23502-6 | ||
| 020 | |a 9783540275343 |c Online |9 978-3-540-27534-3 | ||
| 024 | 7 | |a 10.1007/3-540-27534-7 |2 doi | |
| 035 | |a (OCoLC)263662726 | ||
| 035 | |a (DE-599)BVBBV022270383 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a ger | |
| 044 | |a gw |c XA-DE-BE | ||
| 049 | |a DE-473 |a DE-703 |a DE-824 |a DE-739 |a DE-355 |a DE-20 |a DE-706 |a DE-1046 |a DE-1102 |a DE-M347 |a DE-1049 |a DE-92 |a DE-29 |a DE-898 |a DE-522 |a DE-634 |a DE-859 |a DE-573 |a DE-91 |a DE-860 |a DE-19 |a DE-188 | ||
| 082 | 0 | |a 650 | |
| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 084 | |a QP 633 |0 (DE-625)141919: |2 rvk | ||
| 084 | |a WIR 000 |2 stub | ||
| 245 | 1 | 0 | |a Management der Marketing-Kommunikation |c Fritz Unger ; Wolfgang Fuchs |
| 250 | |a 3., akt. und erw. Aufl. | ||
| 264 | 1 | |a Berlin |b Springer |c 2005 | |
| 300 | |a 1 Online-Ressource | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a 2. Aufl. u.d.T.: Unger, Fritz: Management der Marktkommunikation. - Literaturverz. S. [651] - 700 | ||
| 650 | 0 | 7 | |a Marktkommunikation |0 (DE-588)4131075-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Corporate Communication |0 (DE-588)4313131-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kommunikationsstrategie |0 (DE-588)4201794-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Corporate Communication |0 (DE-588)4313131-1 |D s |
| 689 | 0 | 2 | |a Marktkommunikation |0 (DE-588)4131075-5 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 689 | 1 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | 1 | |a Kommunikationsstrategie |0 (DE-588)4201794-4 |D s |
| 689 | 1 | |8 2\p |5 DE-604 | |
| 689 | 2 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 2 | 1 | |a Marktkommunikation |0 (DE-588)4131075-5 |D s |
| 689 | 2 | |8 3\p |5 DE-604 | |
| 700 | 1 | |a Unger, Fritz |e Sonstige |0 (DE-588)129678228 |4 oth | |
| 700 | 1 | |a Fuchs, Wolfgang |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Paperback |z 3-540-23502-7 |
| 856 | 4 | 0 | |s 4480 KB |u https://doi.org/10.1007/3-540-27534-7 |x Verlag |3 Volltext |
| 912 | |a ZDB-2-SWI | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-015480876 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 3\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 966 | e | |u https://doi.org/10.1007/3-540-27534-7 |l BFB01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/3-540-27534-7 |l BTU01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/3-540-27534-7 |l FAN01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/3-540-27534-7 |l FAW01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/3-540-27534-7 |l FHI01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/3-540-27534-7 |l FHM01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/3-540-27534-7 |l FHN01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/3-540-27534-7 |l FHR01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/3-540-27534-7 |l FKE01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/3-540-27534-7 |l FLA01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/3-540-27534-7 |l FNU01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/3-540-27534-7 |l TUM01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/3-540-27534-7 |l UBG01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/3-540-27534-7 |l UBM01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/3-540-27534-7 |l UBR01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/3-540-27534-7 |l UBT01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/3-540-27534-7 |l UBW01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/3-540-27534-7 |l UBY01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/3-540-27534-7 |l UEI01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/3-540-27534-7 |l UER01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/3-540-27534-7 |l UPA01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804136274234179584 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author_GND | (DE-588)129678228 |
| building | Verbundindex |
| bvnumber | BV022270383 |
| classification_rvk | QP 630 QP 633 |
| classification_tum | WIR 000 |
| collection | ZDB-2-SWI |
| ctrlnum | (OCoLC)263662726 (DE-599)BVBBV022270383 |
| dewey-full | 650 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 650 - Management and auxiliary services |
| dewey-raw | 650 |
| dewey-search | 650 |
| dewey-sort | 3650 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/3-540-27534-7 |
| edition | 3., akt. und erw. Aufl. |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>04568nmm a2200889 c 4500</leader><controlfield tag="001">BV022270383</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20130212 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">070214s2005 gw |||| o||u| ||||||ger d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783540235026</subfield><subfield code="9">978-3-540-23502-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783540275343</subfield><subfield code="c">Online</subfield><subfield code="9">978-3-540-27534-3</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1007/3-540-27534-7</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)263662726</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV022270383</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">XA-DE-BE</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-473</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-824</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-355</subfield><subfield code="a">DE-20</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-1046</subfield><subfield code="a">DE-1102</subfield><subfield code="a">DE-M347</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-92</subfield><subfield code="a">DE-29</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-522</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-859</subfield><subfield code="a">DE-573</subfield><subfield code="a">DE-91</subfield><subfield code="a">DE-860</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">650</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 630</subfield><subfield code="0">(DE-625)141916:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 633</subfield><subfield code="0">(DE-625)141919:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 000</subfield><subfield code="2">stub</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Management der Marketing-Kommunikation</subfield><subfield code="c">Fritz Unger ; Wolfgang Fuchs</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">3., akt. und erw. Aufl.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Berlin</subfield><subfield code="b">Springer</subfield><subfield code="c">2005</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">2. Aufl. u.d.T.: Unger, Fritz: Management der Marktkommunikation. - Literaturverz. S. [651] - 700</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marktkommunikation</subfield><subfield code="0">(DE-588)4131075-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Corporate Communication</subfield><subfield code="0">(DE-588)4313131-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kommunikationsstrategie</subfield><subfield code="0">(DE-588)4201794-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4123623-3</subfield><subfield code="a">Lehrbuch</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Corporate Communication</subfield><subfield code="0">(DE-588)4313131-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Marktkommunikation</subfield><subfield code="0">(DE-588)4131075-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Kommunikationsstrategie</subfield><subfield code="0">(DE-588)4201794-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="1"><subfield code="a">Marktkommunikation</subfield><subfield code="0">(DE-588)4131075-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="8">3\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Unger, Fritz</subfield><subfield code="e">Sonstige</subfield><subfield code="0">(DE-588)129678228</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Fuchs, Wolfgang</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Paperback</subfield><subfield code="z">3-540-23502-7</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="s">4480 KB</subfield><subfield code="u">https://doi.org/10.1007/3-540-27534-7</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-2-SWI</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-015480876</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">3\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/3-540-27534-7</subfield><subfield code="l">BFB01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/3-540-27534-7</subfield><subfield code="l">BTU01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/3-540-27534-7</subfield><subfield code="l">FAN01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/3-540-27534-7</subfield><subfield code="l">FAW01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/3-540-27534-7</subfield><subfield code="l">FHI01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/3-540-27534-7</subfield><subfield code="l">FHM01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/3-540-27534-7</subfield><subfield code="l">FHN01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/3-540-27534-7</subfield><subfield code="l">FHR01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/3-540-27534-7</subfield><subfield code="l">FKE01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/3-540-27534-7</subfield><subfield code="l">FLA01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/3-540-27534-7</subfield><subfield code="l">FNU01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/3-540-27534-7</subfield><subfield code="l">TUM01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/3-540-27534-7</subfield><subfield code="l">UBG01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/3-540-27534-7</subfield><subfield code="l">UBM01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/3-540-27534-7</subfield><subfield code="l">UBR01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/3-540-27534-7</subfield><subfield code="l">UBT01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/3-540-27534-7</subfield><subfield code="l">UBW01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/3-540-27534-7</subfield><subfield code="l">UBY01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/3-540-27534-7</subfield><subfield code="l">UEI01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/3-540-27534-7</subfield><subfield code="l">UER01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/3-540-27534-7</subfield><subfield code="l">UPA01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| genre | (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV022270383 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T16:45:57Z |
| indexdate | 2024-07-09T20:53:47Z |
| institution | BVB |
| isbn | 9783540235026 9783540275343 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015480876 |
| oclc_num | 263662726 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-703 DE-824 DE-739 DE-355 DE-BY-UBR DE-20 DE-706 DE-1046 DE-1102 DE-M347 DE-1049 DE-92 DE-29 DE-898 DE-BY-UBR DE-522 DE-634 DE-859 DE-573 DE-91 DE-BY-TUM DE-860 DE-19 DE-BY-UBM DE-188 |
| owner_facet | DE-473 DE-BY-UBG DE-703 DE-824 DE-739 DE-355 DE-BY-UBR DE-20 DE-706 DE-1046 DE-1102 DE-M347 DE-1049 DE-92 DE-29 DE-898 DE-BY-UBR DE-522 DE-634 DE-859 DE-573 DE-91 DE-BY-TUM DE-860 DE-19 DE-BY-UBM DE-188 |
| physical | 1 Online-Ressource |
| psigel | ZDB-2-SWI |
| publishDate | 2005 |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | Springer |
| record_format | marc |
| spelling | Management der Marketing-Kommunikation Fritz Unger ; Wolfgang Fuchs 3., akt. und erw. Aufl. Berlin Springer 2005 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier 2. Aufl. u.d.T.: Unger, Fritz: Management der Marktkommunikation. - Literaturverz. S. [651] - 700 Marktkommunikation (DE-588)4131075-5 gnd rswk-swf Corporate Communication (DE-588)4313131-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Kommunikationsstrategie (DE-588)4201794-4 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s Corporate Communication (DE-588)4313131-1 s Marktkommunikation (DE-588)4131075-5 s 1\p DE-604 Kommunikationsstrategie (DE-588)4201794-4 s 2\p DE-604 Werbung (DE-588)4065541-6 s 3\p DE-604 Unger, Fritz Sonstige (DE-588)129678228 oth Fuchs, Wolfgang Sonstige oth Erscheint auch als Druck-Ausgabe, Paperback 3-540-23502-7 4480 KB https://doi.org/10.1007/3-540-27534-7 Verlag Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Management der Marketing-Kommunikation Marktkommunikation (DE-588)4131075-5 gnd Corporate Communication (DE-588)4313131-1 gnd Marketing (DE-588)4037589-4 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4131075-5 (DE-588)4313131-1 (DE-588)4037589-4 (DE-588)4201794-4 (DE-588)4065541-6 (DE-588)4123623-3 |
| title | Management der Marketing-Kommunikation |
| title_auth | Management der Marketing-Kommunikation |
| title_exact_search | Management der Marketing-Kommunikation |
| title_exact_search_txtP | Management der Marketing-Kommunikation |
| title_full | Management der Marketing-Kommunikation Fritz Unger ; Wolfgang Fuchs |
| title_fullStr | Management der Marketing-Kommunikation Fritz Unger ; Wolfgang Fuchs |
| title_full_unstemmed | Management der Marketing-Kommunikation Fritz Unger ; Wolfgang Fuchs |
| title_short | Management der Marketing-Kommunikation |
| title_sort | management der marketing kommunikation |
| topic | Marktkommunikation (DE-588)4131075-5 gnd Corporate Communication (DE-588)4313131-1 gnd Marketing (DE-588)4037589-4 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Marktkommunikation Corporate Communication Marketing Kommunikationsstrategie Werbung Lehrbuch |
| url | https://doi.org/10.1007/3-540-27534-7 |
| work_keys_str_mv | AT ungerfritz managementdermarketingkommunikation AT fuchswolfgang managementdermarketingkommunikation |