Paper based versus online conjoint analyses: a basic study of differences in the validity
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Duisburg
Univ. Duisburg-Essen
2006
|
| Schriftenreihe: | Diskussionsbeiträge des Fachbereichs Betriebswirtschaft, Universität Duisburg-Essen, Campus Duisburg
318 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Literaturverz. Bl. 24 - 28 |
| Beschreibung: | 28 Bl. Ill. 30 cm |
Internformat
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Datensatz im Suchindex
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| adam_text | Content
Exhibits 3
1 Conjoint Analysis: Relevance of the Problem 4
2 Advantages and Disadvantages of an online Conjoint Analysis 6
3 Validity Criteria 8
4 Study Design 10
5 Results of the Study 12
5.1 Basic Statistical Characteristics 12
5.2 Comparison of the Validity 15
5.2.1 Content Validity 15
5.2.2 Concurrent Validity 17
5.2.3 Predictive Validity 19
6 Conclusions 21
Annotations 23
References 24
Exhibits
Exhibit 1: Stimuli of the orthogonal main effect design 11
Exhibit 2: Statistical characteristics of the three samples 13
Exhibit 3: Personal evaluations of the difficulty of ranking/rating the Stimuli 14
Exhibit 4: Percentage of correct predicted part worth relations 16
Exhibit 5: Values of Pearsons R and Kendalls tau 18
Exhibit 6: Hit Rates of the validation Stimuli 19
|
| adam_txt |
Content
Exhibits 3
1 Conjoint Analysis: Relevance of the Problem 4
2 Advantages and Disadvantages of an online Conjoint Analysis 6
3 Validity Criteria 8
4 Study Design 10
5 Results of the Study 12
5.1 Basic Statistical Characteristics 12
5.2 Comparison of the Validity 15
5.2.1 Content Validity 15
5.2.2 Concurrent Validity 17
5.2.3 Predictive Validity 19
6 Conclusions 21
Annotations 23
References 24
Exhibits
Exhibit 1: Stimuli of the orthogonal main effect design 11
Exhibit 2: Statistical characteristics of the three samples 13
Exhibit 3: Personal evaluations of the difficulty of ranking/rating the Stimuli 14
Exhibit 4: Percentage of correct predicted part worth relations 16
Exhibit 5: Values of Pearsons R and Kendalls tau 18
Exhibit 6: Hit Rates of the validation Stimuli 19 |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Klein, Andreas Scheffold, Katrin |
| author_facet | Klein, Andreas Scheffold, Katrin |
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| author_sort | Klein, Andreas |
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| bvnumber | BV022266350 |
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| dewey-full | 658.83 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.83 |
| dewey-search | 658.83 |
| dewey-sort | 3658.83 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Illustrated |
| index_date | 2024-07-02T16:44:32Z |
| indexdate | 2024-07-09T20:53:42Z |
| institution | BVB |
| language | English |
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| series | Diskussionsbeiträge des Fachbereichs Betriebswirtschaft, Universität Duisburg-Essen, Campus Duisburg |
| series2 | Diskussionsbeiträge des Fachbereichs Betriebswirtschaft, Universität Duisburg-Essen, Campus Duisburg |
| spelling | Klein, Andreas Verfasser aut Paper based versus online conjoint analyses a basic study of differences in the validity Andreas Klein/Katrin Scheffold. [Universität Duisburg-Essen] Duisburg Univ. Duisburg-Essen 2006 28 Bl. Ill. 30 cm txt rdacontent n rdamedia nc rdacarrier Diskussionsbeiträge des Fachbereichs Betriebswirtschaft, Universität Duisburg-Essen, Campus Duisburg 318 Literaturverz. Bl. 24 - 28 Conjoint Measurement (DE-588)4213629-5 gnd rswk-swf Conjoint Measurement (DE-588)4213629-5 s DE-604 Scheffold, Katrin Verfasser aut Diskussionsbeiträge des Fachbereichs Betriebswirtschaft, Universität Duisburg-Essen, Campus Duisburg 318 (DE-604)BV020019229 318 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015476916&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Klein, Andreas Scheffold, Katrin Paper based versus online conjoint analyses a basic study of differences in the validity Diskussionsbeiträge des Fachbereichs Betriebswirtschaft, Universität Duisburg-Essen, Campus Duisburg Conjoint Measurement (DE-588)4213629-5 gnd |
| subject_GND | (DE-588)4213629-5 |
| title | Paper based versus online conjoint analyses a basic study of differences in the validity |
| title_auth | Paper based versus online conjoint analyses a basic study of differences in the validity |
| title_exact_search | Paper based versus online conjoint analyses a basic study of differences in the validity |
| title_exact_search_txtP | Paper based versus online conjoint analyses a basic study of differences in the validity |
| title_full | Paper based versus online conjoint analyses a basic study of differences in the validity Andreas Klein/Katrin Scheffold. [Universität Duisburg-Essen] |
| title_fullStr | Paper based versus online conjoint analyses a basic study of differences in the validity Andreas Klein/Katrin Scheffold. [Universität Duisburg-Essen] |
| title_full_unstemmed | Paper based versus online conjoint analyses a basic study of differences in the validity Andreas Klein/Katrin Scheffold. [Universität Duisburg-Essen] |
| title_short | Paper based versus online conjoint analyses |
| title_sort | paper based versus online conjoint analyses a basic study of differences in the validity |
| title_sub | a basic study of differences in the validity |
| topic | Conjoint Measurement (DE-588)4213629-5 gnd |
| topic_facet | Conjoint Measurement |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015476916&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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