Strategic market management:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chichester
Wiley
2007
|
| Ausgabe: | Europ. ed. |
| Schlagworte: | |
| Online-Zugang: | Table of contents only Inhaltsverzeichnis |
| Beschreibung: | XIII, 354 S. graph. Darst. |
| ISBN: | 9780470059869 |
Internformat
MARC
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| 300 | |a XIII, 354 S. |b graph. Darst. | ||
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Datensatz im Suchindex
| _version_ | 1804136262634831872 |
|---|---|
| adam_text | Titel: Strategic market management
Autor: Aaker, David A
Jahr: 2007
CONTENTS
Preface
ix
Acknowledgments xiü
PART ONE INTRODUCTION AND OVERVIEW 1
Chapter 1 Business Strategy: The Concept and Trends in Its Management 3
What is a Business Strategy? 4
Strategic Options 10
Strategic Market Management: Characteristics and Trends 10
Why Strategic Market Management? 14
Chapter 2 Strategic Market Management:An Overview il
External Analysis 18
Internal Analysis 23
Creating a Vision for the Business 26
Strategy Identification and Selection 28
Selecting Among Strategic Alternatives 31
The Process 33
PART TWO STRATEGIC ANALYSIS 35
Chapter 3 External and Customer Analysis 37
External Analysis 37
The Scope of Customer Analysis 41
Segmentation 42
Customer Motivations 46
Unmet Needs 50
Chapter 4 Competitor Analysis 56
Identifying Competitors - Customer-Based Approaches 57
Identifying Competitors - Strategic Groups 59
Potential Competitors 62
Competitor Analysis - Understanding Competitors 63
Competitor Strengths and Weaknesses 67
Obtaining Information on Competitors 73
Chapter 5 Market Analysis 76
Dimensions of a Market Analysis 77
Actual and Potential Market Size 80
Market and Submarket Growth 81
i Contents
Market and Submarket Profitability Analysis 83
Cost Structure 86
Distribution Systems 87
Market Trends 87
Key Success Factors 89
Risks in High-Growth Markets 89
Chapter 6 Environmental Analysis and Strategic Uncertainty 95
Dimensions of Environmental Analysis 96
Dealing with Strategic Uncertainty 103
Impact Analysis -Assessing the Impact of Strategic
Uncertainties 103
Scenario Analysis 106
Chapter 7 Internal Analysis 111
Financial Performance - Sales and Profitability 112
Performance Measurement - Beyond Profitability 115
Determinants of Strategic Options 119
From Analysis to Strategy 121
Business Portfolio Analysis 123
The BCG Growth-share Matrix 124
Case Challenges for Part Two 130
The Soft Drinks Market 136
Tesco 134
PART THREE ALTERNATIVE BUSINESS STRATEGIES 139
Chapter 8 Creating Advantage - Synergy and Vision Versus
Opportunism 141
The Sustainable Competitive Advantage 141
The Role of Synergy 147
Strategic Vision Versus Strategic Opportunism 149
A Dynamic Vision 156
Chapter 9 Strategic Options: Quality and Brand Equity 162
Business Strategy Challenges 163
Strategic Options 165
The Quality Option 167
The Brand Equity Option 172
Chapter 10 Strategic Options: Value, Focus, Innovation and Customer
Relationships 184
The Value Option 184
Focus 192
Innovation 195
The Customer Relationship Option 199
Contents vii
Chapter 11 Global Strategies 206
Motivations Underlying Global Strategies 207
Indicators that Strategies should be Global 209
What Country to Enter? 210
Standardisation Versus Customisation 211
Global Brand Management 215
Strategic Alliances 218
Chapter 12 Strategic Positioning 225
The Role of the Strategic Position 226
Strategic Position Options 233
Developing and Selecting a Strategic Position 242
Case Challenges for Part Three 247
Neau 247
Innocent 250
PART FOUR GROWTH STRATEGIES 255
Chapter 13 Growth Strategies: Penetration, Product-Market
Expansion, Vertical Integration, and the Big Idea 257
Growth in Existing Product Markets 259
Product Development for the Existing Market 264
Market Development Using Existing Products 267
Vertical Integration Strategies 269
The Big Idea 273
Chapter 14 Diversification 277
Related Diversification 278
The Mirage of Synergy 283
Unrelated Diversification 285
Entry Strategies 290
Chapter 15 Strategies in Declining and Hostile Markets 296
Creating Growth in Declining Industries 297
Be the Profitable Survivor 299
Milk or Harvest 300
Divestment or Liquidation 302
Selecting the Right Strategy for the Declining
Environment 303
Hostile Markets 306
Case Challenges for Part Four 312
Dove 312
Green Black s 315
viii Contents
PART FIVE IMPLEMENTATION ISSUES 319
Chapter 16 Organisational Issues 321
A Conceptual Framework 322
Structure 323
Systems 325
People 327
Culture 329
Obtaining Strategic Congruence 331
Organising for Innovation 336
A Recap of Strategic Market Management 339
Case Challenges for Part V 342
Vodafone 342
Index 345
|
| adam_txt |
Titel: Strategic market management
Autor: Aaker, David A
Jahr: 2007
CONTENTS
Preface
ix
Acknowledgments xiü
PART ONE INTRODUCTION AND OVERVIEW 1
Chapter 1 Business Strategy: The Concept and Trends in Its Management 3
What is a Business Strategy? 4
Strategic Options 10
Strategic Market Management: Characteristics and Trends 10
Why Strategic Market Management? 14
Chapter 2 Strategic Market Management:An Overview il
External Analysis 18
Internal Analysis 23
Creating a Vision for the Business 26
Strategy Identification and Selection 28
Selecting Among Strategic Alternatives 31
The Process 33
PART TWO STRATEGIC ANALYSIS 35
Chapter 3 External and Customer Analysis 37
External Analysis 37
The Scope of Customer Analysis 41
Segmentation 42
Customer Motivations 46
Unmet Needs 50
Chapter 4 Competitor Analysis 56
Identifying Competitors - Customer-Based Approaches 57
Identifying Competitors - Strategic Groups 59
Potential Competitors 62
Competitor Analysis - Understanding Competitors 63
Competitor Strengths and Weaknesses 67
Obtaining Information on Competitors 73
Chapter 5 Market Analysis 76
Dimensions of a Market Analysis 77
Actual and Potential Market Size 80
Market and Submarket Growth 81
\ i Contents
Market and Submarket Profitability Analysis 83
Cost Structure 86
Distribution Systems 87
Market Trends 87
Key Success Factors 89
Risks in High-Growth Markets 89
Chapter 6 Environmental Analysis and Strategic Uncertainty 95
Dimensions of Environmental Analysis 96
Dealing with Strategic Uncertainty 103
Impact Analysis -Assessing the Impact of Strategic
Uncertainties 103
Scenario Analysis 106
Chapter 7 Internal Analysis 111
Financial Performance - Sales and Profitability 112
Performance Measurement - Beyond Profitability 115
Determinants of Strategic Options 119
From Analysis to Strategy 121
Business Portfolio Analysis 123
The BCG Growth-share Matrix 124
Case Challenges for Part Two 130
The Soft Drinks Market 136
Tesco 134
PART THREE ALTERNATIVE BUSINESS STRATEGIES 139
Chapter 8 Creating Advantage - Synergy and Vision Versus
Opportunism 141
The Sustainable Competitive Advantage 141
The Role of Synergy 147
Strategic Vision Versus Strategic Opportunism 149
A Dynamic Vision 156
Chapter 9 Strategic Options: Quality and Brand Equity 162
Business Strategy Challenges 163
Strategic Options 165
The Quality Option 167
The Brand Equity Option 172
Chapter 10 Strategic Options: Value, Focus, Innovation and Customer
Relationships 184
The Value Option 184
Focus 192
Innovation 195
The Customer Relationship Option 199
Contents vii
Chapter 11 Global Strategies 206
Motivations Underlying Global Strategies 207
Indicators that Strategies should be Global 209
What Country to Enter? 210
Standardisation Versus Customisation 211
Global Brand Management 215
Strategic Alliances 218
Chapter 12 Strategic Positioning 225
The Role of the Strategic Position 226
Strategic Position Options 233
Developing and Selecting a Strategic Position 242
Case Challenges for Part Three 247
Neau 247
Innocent 250
PART FOUR GROWTH STRATEGIES 255
Chapter 13 Growth Strategies: Penetration, Product-Market
Expansion, Vertical Integration, and the Big Idea 257
Growth in Existing Product Markets 259
Product Development for the Existing Market 264
Market Development Using Existing Products 267
Vertical Integration Strategies 269
The Big Idea 273
Chapter 14 Diversification 277
Related Diversification 278
The Mirage of Synergy 283
Unrelated Diversification 285
Entry Strategies 290
Chapter 15 Strategies in Declining and Hostile Markets 296
Creating Growth in Declining Industries 297
Be the Profitable Survivor 299
Milk or Harvest 300
Divestment or Liquidation 302
Selecting the Right Strategy for the Declining
Environment 303
Hostile Markets 306
Case Challenges for Part Four 312
Dove 312
Green Black's 315
viii Contents
PART FIVE IMPLEMENTATION ISSUES 319
Chapter 16 Organisational Issues 321
A Conceptual Framework 322
Structure 323
Systems 325
People 327
Culture 329
Obtaining Strategic Congruence 331
Organising for Innovation 336
A Recap of Strategic Market Management 339
Case Challenges for Part V 342
Vodafone 342
Index 345 |
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| illustrated | Illustrated |
| index_date | 2024-07-02T16:43:08Z |
| indexdate | 2024-07-09T20:53:36Z |
| institution | BVB |
| isbn | 9780470059869 |
| language | English |
| lccn | 2006036925 |
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| spelling | Aaker, David A. 1938- Verfasser (DE-588)123018641 aut Strategic market management David A. Aaker ; Damien McLoughlin Europ. ed. Chichester Wiley 2007 XIII, 354 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Strategisch management gtt Marketing Management Management (DE-588)4037278-9 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Markt (DE-588)4037621-7 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 Marketingmanagement (DE-588)4168907-0 s DE-188 Markt (DE-588)4037621-7 s 1\p DE-604 Marketingstrategie (DE-588)4120697-6 s Management (DE-588)4037278-9 s 2\p DE-604 McLoughlin, Damien Verfasser aut http://www.loc.gov/catdir/toc/ecip074/2006036925.html Table of contents only HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015472779&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Aaker, David A. 1938- McLoughlin, Damien Strategic market management Strategisch management gtt Marketing Management Management (DE-588)4037278-9 gnd Strategisches Management (DE-588)4124261-0 gnd Markt (DE-588)4037621-7 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4124261-0 (DE-588)4037621-7 (DE-588)4120697-6 (DE-588)4037589-4 (DE-588)4168907-0 |
| title | Strategic market management |
| title_auth | Strategic market management |
| title_exact_search | Strategic market management |
| title_exact_search_txtP | Strategic market management |
| title_full | Strategic market management David A. Aaker ; Damien McLoughlin |
| title_fullStr | Strategic market management David A. Aaker ; Damien McLoughlin |
| title_full_unstemmed | Strategic market management David A. Aaker ; Damien McLoughlin |
| title_short | Strategic market management |
| title_sort | strategic market management |
| topic | Strategisch management gtt Marketing Management Management (DE-588)4037278-9 gnd Strategisches Management (DE-588)4124261-0 gnd Markt (DE-588)4037621-7 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Strategisch management Marketing Management Management Strategisches Management Markt Marketingstrategie Marketing Marketingmanagement |
| url | http://www.loc.gov/catdir/toc/ecip074/2006036925.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015472779&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT aakerdavida strategicmarketmanagement AT mcloughlindamien strategicmarketmanagement |