Professional football sponsorship in the English Premier League and the German Bundesliga:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Berlin
dissertation.de
2006
|
| Ausgabe: | Als Ms. gedr. |
| Schriftenreihe: | [Dissertation Classic]
1277 |
| Schlagworte: | |
| Online-Zugang: | Inhaltstext Inhaltsverzeichnis Klappentext |
| Beschreibung: | Zugl.: Plymouth, Univ., Diss., 2006 |
| Beschreibung: | 358 S. Ill., graph. Darst. 210 mm x 150 mm, 512 gr. |
| ISBN: | 9783866241770 3866241771 |
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| 250 | |a Als Ms. gedr. | ||
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Datensatz im Suchindex
| _version_ | 1805088681693806592 |
|---|---|
| adam_text |
CONTENTS
Chapter
Introduction
1.1
¡.1.
1.1.2
1.1.3
1.2
1.2. /
1.2.2
1.3
1.4
Chapter
Sponsorship as an income stream for professional football clubs
2.1
clubs
2.2
2.2.
2.2.2
2-2.2.1 1
2.2.2.2
2,2.2.
2.2.2.4
2.2.3
2.2.3.1
2.2.3.2
2.2.3.
2.2.3.4
2.2.4
the
2.3
2.4
Chapter
Sponsorship as a marketing tool for companies
3.1
3.1.1
3.1.1.1
3.1.1.2
3.1.2
3.1.3
3.2
3.2.1
3.2.2
3.2.3
3.2.4
3.3
Chapter
Sponsorship as an inter-organisational relationship between
professional football clubs and their sponsors
4.1
4.1.1
4.1.2
4.1.3
4.2
and relationship quality
4.2.1
4.2.2
4.2.3
4.2.3.1
4.2.3.2
4.3
4.3.1
sponsees
4.3.2
sponsorship
4.4
Chapter
Methodology
5.1
5.1.1
5.1.2
5.2
5.2.1
5.2.1.1
5.2.1.2
5.2.1.3
5.2.2
5.2.2.1
5.2.2.2
5.2.2.3
5.2.2.4
5.2.2.5
Chapter
The Results of the Qualitative Research
6.1
6.1.1
6.1.2
6.2
6.3
6.4
6.5
Chapter
Discussion of Qualitative Findings and Generation of
Propositions and Hypotheses
7.1
7.1.1
7.1.2
7.1.3
professional football clubs and their sponsors
7.13.1
7.1.3.2Trust
7.1.3.3
7.1.3.4
7.1.3.5
7.1.3.6
7.1.4
7.2
7.3
1.3.
football clubs
7.3.2
7.3.3
relationship between professional football clubs and their sponsors
7.3.4
Chapter
The Results of the Quantitative Research
8.1
8.2
8.2.1
8.2.2
stream
8.2.3
football clubs
8.3
8.3.1
sponsoring football clubs
8.3.2
8.3.3
sponsors
8.3.4
8.4
8.4.1
8.4.2
8.4.2.1
8.4.2.2
8.4.2.3
8.4.2.4
8.4.2.5
8.4.2.6
8.5
Chapter
Triangulation
9.1
9.1.1
9.1.2
9.1.3
opportunity
9.2
9. 2.1
9.2.2
9.2.3
9.3
9.3.1
9.3.2
football sponsorship
9.4
Chapter
Implications and Limitations of the Research
10.1
10.2
10.2.1
10.2.2
10.2.3
10.2.4
organisational relationship
10.3
10.3.1
10.3.2
10.3.3
organisational relationship
10.4
10.5
10.6
References
About the book
This research project looks at professional football sponsorship from
three different perspectives: the clubs' perspective (sponsorship as
an income stream for professional football clubs), the sponsors'
perspective (sponsorship as a marketing tool for companies), and
a joint perspective (sponsorship as an interorganisational relation¬
ship between professional football clubs and their sponsors). The
English Premier League and the German
subject of research owing to their extraordinarily sound reputation
in commercial terms.
The findings of the research partially confirmed previous studies.
More importantly, new insights have been uncovered. For example,
new dimensions of relationship quality in the context of profes¬
sional football sponsorship have been identified. This study
therefore has both theoretical and practical implications for
professional football clubs, sponsoring companies and prospective
researchers in the field of (professional) football sponsorship. The
study also contributes significantly to existing knowledge about the
football business, sponsorship and relationship marketing.
About the author
André
Business Psychology and Marketing at Niirtingen University in
Germany and subsequently undertook PhD research at the Univer¬
sity of Plymouth Business School (UK). He published various
articles on the business of football, sports marketing and sponsor¬
ship in numerous international magazines and journals. Further
information can be obtained from www.football-and-business.com |
| adam_txt |
CONTENTS
Chapter
Introduction
1.1
¡.1.
1.1.2
1.1.3
1.2
1.2. /
1.2.2
1.3
1.4
Chapter
Sponsorship as an income stream for professional football clubs
2.1
clubs
2.2
2.2.
2.2.2
2-2.2.1 1
2.2.2.2
2,2.2.
2.2.2.4
2.2.3
2.2.3.1
2.2.3.2
2.2.3.
2.2.3.4
2.2.4
the
2.3
2.4
Chapter
Sponsorship as a marketing tool for companies
3.1
3.1.1
3.1.1.1
3.1.1.2
3.1.2
3.1.3
3.2
3.2.1
3.2.2
3.2.3
3.2.4
3.3
Chapter
Sponsorship as an inter-organisational relationship between
professional football clubs and their sponsors
4.1
4.1.1
4.1.2
4.1.3
4.2
and relationship quality
4.2.1
4.2.2
4.2.3
4.2.3.1
4.2.3.2
4.3
4.3.1
sponsees
4.3.2
sponsorship
4.4
Chapter
Methodology
5.1
5.1.1
5.1.2
5.2
5.2.1
5.2.1.1
5.2.1.2
5.2.1.3
5.2.2
5.2.2.1
5.2.2.2
5.2.2.3
5.2.2.4
5.2.2.5
Chapter
The Results of the Qualitative Research
6.1
6.1.1
6.1.2
6.2
6.3
6.4
6.5
Chapter
Discussion of Qualitative Findings and Generation of
Propositions and Hypotheses
7.1
7.1.1
7.1.2
7.1.3
professional football clubs and their sponsors
7.13.1
7.1.3.2Trust
7.1.3.3
7.1.3.4
7.1.3.5
7.1.3.6
7.1.4
7.2
7.3
1.3.
football clubs
7.3.2
7.3.3
relationship between professional football clubs and their sponsors
7.3.4
Chapter
The Results of the Quantitative Research
8.1
8.2
8.2.1
8.2.2
stream
8.2.3
football clubs
8.3
8.3.1
sponsoring football clubs
8.3.2
8.3.3
sponsors
8.3.4
8.4
8.4.1
8.4.2
8.4.2.1
8.4.2.2
8.4.2.3
8.4.2.4
8.4.2.5
8.4.2.6
8.5
Chapter
Triangulation
9.1
9.1.1
9.1.2
9.1.3
opportunity
9.2
9. 2.1
9.2.2
9.2.3
9.3
9.3.1
9.3.2
football sponsorship
9.4
Chapter
Implications and Limitations of the Research
10.1
10.2
10.2.1
10.2.2
10.2.3
10.2.4
organisational relationship
10.3
10.3.1
10.3.2
10.3.3
organisational relationship
10.4
10.5
10.6
References
About the book
This research project looks at professional football sponsorship from
three different perspectives: the clubs' perspective (sponsorship as
an income stream for professional football clubs), the sponsors'
perspective (sponsorship as a marketing tool for companies), and
a joint perspective (sponsorship as an interorganisational relation¬
ship between professional football clubs and their sponsors). The
English Premier League and the German
subject of research owing to their extraordinarily sound reputation
in commercial terms.
The findings of the research partially confirmed previous studies.
More importantly, new insights have been uncovered. For example,
new dimensions of relationship quality in the context of profes¬
sional football sponsorship have been identified. This study
therefore has both theoretical and practical implications for
professional football clubs, sponsoring companies and prospective
researchers in the field of (professional) football sponsorship. The
study also contributes significantly to existing knowledge about the
football business, sponsorship and relationship marketing.
About the author
André
Business Psychology and Marketing at Niirtingen University in
Germany and subsequently undertook PhD research at the Univer¬
sity of Plymouth Business School (UK). He published various
articles on the business of football, sports marketing and sponsor¬
ship in numerous international magazines and journals. Further
information can be obtained from www.football-and-business.com |
| any_adam_object | 1 |
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| author | Bühler, André W. 1975- |
| author_GND | (DE-588)132535556 |
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| dewey-full | 796.3340681 |
| dewey-hundreds | 700 - The arts |
| dewey-ones | 796 - Athletic and outdoor sports and games |
| dewey-raw | 796.3340681 |
| dewey-search | 796.3340681 |
| dewey-sort | 3796.3340681 |
| dewey-tens | 790 - Recreational and performing arts |
| discipline | Sport Wirtschaftswissenschaften |
| discipline_str_mv | Sport Wirtschaftswissenschaften |
| edition | Als Ms. gedr. |
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| id | DE-604.BV022259080 |
| illustrated | Illustrated |
| index_date | 2024-07-02T16:42:10Z |
| indexdate | 2024-07-20T09:11:53Z |
| institution | BVB |
| isbn | 9783866241770 3866241771 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015469751 |
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| physical | 358 S. Ill., graph. Darst. 210 mm x 150 mm, 512 gr. |
| publishDate | 2006 |
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| publisher | dissertation.de |
| record_format | marc |
| series2 | [Dissertation Classic] |
| spelling | Bühler, André W. 1975- Verfasser (DE-588)132535556 aut Professional football sponsorship in the English Premier League and the German Bundesliga by André W. Bühler Als Ms. gedr. Berlin dissertation.de 2006 358 S. Ill., graph. Darst. 210 mm x 150 mm, 512 gr. txt rdacontent n rdamedia nc rdacarrier [Dissertation Classic] 1277 Zugl.: Plymouth, Univ., Diss., 2006 Fußballbundesliga (DE-588)4155736-0 gnd rswk-swf Sportsponsoring (DE-588)4207428-9 gnd rswk-swf Erste Division (DE-588)4510088-3 gnd rswk-swf Berufsfußball (DE-588)4144779-7 gnd rswk-swf England (DE-588)4014770-8 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content England (DE-588)4014770-8 g Erste Division (DE-588)4510088-3 s Berufsfußball (DE-588)4144779-7 s Sportsponsoring (DE-588)4207428-9 s Fußballbundesliga (DE-588)4155736-0 s DE-604 text/html http://deposit.dnb.de/cgi-bin/dokserv?id=2881957&prov=M&dok_var=1&dok_ext=htm Inhaltstext Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015469751&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015469751&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | Bühler, André W. 1975- Professional football sponsorship in the English Premier League and the German Bundesliga Fußballbundesliga (DE-588)4155736-0 gnd Sportsponsoring (DE-588)4207428-9 gnd Erste Division (DE-588)4510088-3 gnd Berufsfußball (DE-588)4144779-7 gnd |
| subject_GND | (DE-588)4155736-0 (DE-588)4207428-9 (DE-588)4510088-3 (DE-588)4144779-7 (DE-588)4014770-8 (DE-588)4113937-9 |
| title | Professional football sponsorship in the English Premier League and the German Bundesliga |
| title_auth | Professional football sponsorship in the English Premier League and the German Bundesliga |
| title_exact_search | Professional football sponsorship in the English Premier League and the German Bundesliga |
| title_exact_search_txtP | Professional football sponsorship in the English Premier League and the German Bundesliga |
| title_full | Professional football sponsorship in the English Premier League and the German Bundesliga by André W. Bühler |
| title_fullStr | Professional football sponsorship in the English Premier League and the German Bundesliga by André W. Bühler |
| title_full_unstemmed | Professional football sponsorship in the English Premier League and the German Bundesliga by André W. Bühler |
| title_short | Professional football sponsorship in the English Premier League and the German Bundesliga |
| title_sort | professional football sponsorship in the english premier league and the german bundesliga |
| topic | Fußballbundesliga (DE-588)4155736-0 gnd Sportsponsoring (DE-588)4207428-9 gnd Erste Division (DE-588)4510088-3 gnd Berufsfußball (DE-588)4144779-7 gnd |
| topic_facet | Fußballbundesliga Sportsponsoring Erste Division Berufsfußball England Hochschulschrift |
| url | http://deposit.dnb.de/cgi-bin/dokserv?id=2881957&prov=M&dok_var=1&dok_ext=htm http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015469751&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015469751&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT buhlerandrew professionalfootballsponsorshipintheenglishpremierleagueandthegermanbundesliga |