The online customer: new data mining and marketing approaches
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Youngstown, N.Y.
Cambria Press
2006
|
| Schlagworte: | |
| Online-Zugang: | Table of contents only Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references |
| Beschreibung: | XXVII, 106 S. |
| ISBN: | 9781934043066 1934043060 |
Internformat
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| 245 | 1 | 0 | |a The online customer |b new data mining and marketing approaches |c Yinghui Yang |
| 264 | 1 | |a Youngstown, N.Y. |b Cambria Press |c 2006 | |
| 300 | |a XXVII, 106 S. | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references | ||
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Data mining | |
| 650 | 4 | |a Market segmentation | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1804136256758611968 |
|---|---|
| adam_text | Table of Contents
Foreword
Preface
Acknowledgements
List of Tables
List of Figures
Parti. Introduction
Part II. Segmenting Customer Transactions Using a
Pattern-Based Clustering Approach
2.1
2.2
2.2.1
2.2.2
2.3
2.4
2.5
2.5.1
Predictive Models for Online Retailers
2.5.2
Web Browsing Sessions
2.5.2.1
2.5.2.2
2.6
2.6.1
2.6.2
2.6.3
Clustering
2.6.4
2.6.5
2.7
Future Work
Part III. Free Shipping Promotions and Internet Shopping
Behavior: Theory and Evidence
3.1
3.2
3.2.1
Shipping Schedules
3.2.2
and Price (p)
3.2.3
3.2.4
3.3
3.3.1
3.3.2
Quantity Variance
3.3.3
Purchase Quantity
3.3.4
Price Dispersion
3.4
3.5
Future Work
Part IV. Conclusion
4.1
4.2
Appendix 1.
Appendix 2.
(GLIMMIX)
Appendix
Appendix
Bibliography
Index
|
| adam_txt |
Table of Contents
Foreword
Preface
Acknowledgements
List of Tables
List of Figures
Parti. Introduction
Part II. Segmenting Customer Transactions Using a
Pattern-Based Clustering Approach
2.1
2.2
2.2.1
2.2.2
2.3
2.4
2.5
2.5.1
Predictive Models for Online Retailers
2.5.2
Web Browsing Sessions
2.5.2.1
2.5.2.2
2.6
2.6.1
2.6.2
2.6.3
Clustering
2.6.4
2.6.5
2.7
Future Work
Part III. Free Shipping Promotions and Internet Shopping
Behavior: Theory and Evidence
3.1
3.2
3.2.1
Shipping Schedules
3.2.2
and Price (p)
3.2.3
3.2.4
3.3
3.3.1
3.3.2
Quantity Variance
3.3.3
Purchase Quantity
3.3.4
Price Dispersion
3.4
3.5
Future Work
Part IV. Conclusion
4.1
4.2
Appendix 1.
Appendix 2.
(GLIMMIX)
Appendix
Appendix
Bibliography
Index |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
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| author_facet | Yang, Yinghui |
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| callnumber-search | HF5415.1265 |
| callnumber-sort | HF 45415.1265 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)74568543 (DE-599)BVBBV022257849 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
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| illustrated | Not Illustrated |
| index_date | 2024-07-02T16:41:45Z |
| indexdate | 2024-07-09T20:53:31Z |
| institution | BVB |
| isbn | 9781934043066 1934043060 |
| language | English |
| lccn | 2006034617 |
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| physical | XXVII, 106 S. |
| publishDate | 2006 |
| publishDateSearch | 2006 |
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| publisher | Cambria Press |
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| spelling | Yang, Yinghui Verfasser aut The online customer new data mining and marketing approaches Yinghui Yang Youngstown, N.Y. Cambria Press 2006 XXVII, 106 S. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references Internet marketing Data mining Market segmentation Marketing (DE-588)4037589-4 gnd rswk-swf Data Mining (DE-588)4428654-5 gnd rswk-swf Data Mining (DE-588)4428654-5 s Marketing (DE-588)4037589-4 s DE-604 http://www.loc.gov/catdir/toc/ecip073/2006034617.html Table of contents only Digitalisierung UB Passau application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015468582&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Yang, Yinghui The online customer new data mining and marketing approaches Internet marketing Data mining Market segmentation Marketing (DE-588)4037589-4 gnd Data Mining (DE-588)4428654-5 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4428654-5 |
| title | The online customer new data mining and marketing approaches |
| title_auth | The online customer new data mining and marketing approaches |
| title_exact_search | The online customer new data mining and marketing approaches |
| title_exact_search_txtP | The online customer new data mining and marketing approaches |
| title_full | The online customer new data mining and marketing approaches Yinghui Yang |
| title_fullStr | The online customer new data mining and marketing approaches Yinghui Yang |
| title_full_unstemmed | The online customer new data mining and marketing approaches Yinghui Yang |
| title_short | The online customer |
| title_sort | the online customer new data mining and marketing approaches |
| title_sub | new data mining and marketing approaches |
| topic | Internet marketing Data mining Market segmentation Marketing (DE-588)4037589-4 gnd Data Mining (DE-588)4428654-5 gnd |
| topic_facet | Internet marketing Data mining Market segmentation Marketing Data Mining |
| url | http://www.loc.gov/catdir/toc/ecip073/2006034617.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015468582&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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