Holdings: Marketing management

Marketing management:

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Bibliographic Details
Main Author:	Winer, Russell S. 1951- (Author)
Format:	Book
Language:	English
Published:	Upper Saddle River, NJ Pearson Prentice Hall 2007
Edition:	3. ed.
Subjects:	Marketing > Management Marketingmanagement Lehrbuch
Online Access:	Table of contents only Inhaltsverzeichnis
Physical Description:	XXIX, 500 S. Ill., graph. Darst.
ISBN:	0131963341

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MARC


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Record in the Search Index

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adam_text	MARKETING MANAGEMENT / WINER, RUSSELL S. : C2007 TABLE OF CONTENTS / INHALTSVERZEICHNIS MARKETING PHILOSOPHY AND STRATEGY MARKETING AND THE JOB OF THE MARKETING MANAGER A STRATEGIC MARKETING FRAMEWORK ANALYSIS FOR MARKETING DECISIONS MARKETING RESEARCH ANALYZING CONSUMER BEHAVIOR ORGANIZATIONAL BUYING BEHAVIOR MARKET STRUCTURE AND COMPETITOR ANALYSIS MARKETING DECISION MAKING PRODUCT DECISIONS NEW PRODUCT DEVELOPMENT PRICING COMMUNICATIONS SALES PROMOTION CHANNELS OF DISTRIBUTION DIRECT CHANNELS OF DISTRIBUTION: PERSONAL SELLING AND DIRECT MARKETING CUSTOMER RELATIONSHIP MANAGEMENT STRATEGIES FOR SERVICE MARKETS. DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
adam_txt	MARKETING MANAGEMENT / WINER, RUSSELL S. : C2007 TABLE OF CONTENTS / INHALTSVERZEICHNIS MARKETING PHILOSOPHY AND STRATEGY MARKETING AND THE JOB OF THE MARKETING MANAGER A STRATEGIC MARKETING FRAMEWORK ANALYSIS FOR MARKETING DECISIONS MARKETING RESEARCH ANALYZING CONSUMER BEHAVIOR ORGANIZATIONAL BUYING BEHAVIOR MARKET STRUCTURE AND COMPETITOR ANALYSIS MARKETING DECISION MAKING PRODUCT DECISIONS NEW PRODUCT DEVELOPMENT PRICING COMMUNICATIONS SALES PROMOTION CHANNELS OF DISTRIBUTION DIRECT CHANNELS OF DISTRIBUTION: PERSONAL SELLING AND DIRECT MARKETING CUSTOMER RELATIONSHIP MANAGEMENT STRATEGIES FOR SERVICE MARKETS. DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
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spelling	Winer, Russell S. 1951- Verfasser (DE-588)138781354 aut Marketing management Russell S. Winer 3. ed. Upper Saddle River, NJ Pearson Prentice Hall 2007 XXIX, 500 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Management Marketingmanagement (DE-588)4168907-0 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Marketingmanagement (DE-588)4168907-0 s b DE-604 http://www.loc.gov/catdir/toc/ecip068/2006004951.html Table of contents only LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015452470&sequence=000005&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
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title	Marketing management
title_auth	Marketing management
title_exact_search	Marketing management
title_exact_search_txtP	Marketing management
title_full	Marketing management Russell S. Winer
title_fullStr	Marketing management Russell S. Winer
title_full_unstemmed	Marketing management Russell S. Winer
title_short	Marketing management
title_sort	marketing management
topic	Marketing Management Marketingmanagement (DE-588)4168907-0 gnd
topic_facet	Marketing Management Marketingmanagement Lehrbuch
url	http://www.loc.gov/catdir/toc/ecip068/2006004951.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015452470&sequence=000005&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT winerrussells marketingmanagement

Holdings

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