Marketing management:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Upper Saddle River, NJ
Pearson Prentice Hall
2007
|
| Ausgabe: | 3. ed. |
| Schlagworte: | |
| Online-Zugang: | Table of contents only Inhaltsverzeichnis |
| Beschreibung: | XXIX, 500 S. Ill., graph. Darst. |
| ISBN: | 0131963341 |
Internformat
MARC
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Datensatz im Suchindex
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| adam_text | MARKETING MANAGEMENT / WINER, RUSSELL S. : C2007 TABLE OF CONTENTS
/ INHALTSVERZEICHNIS MARKETING PHILOSOPHY AND STRATEGY MARKETING AND
THE JOB OF THE MARKETING MANAGER A STRATEGIC MARKETING FRAMEWORK
ANALYSIS FOR MARKETING DECISIONS MARKETING RESEARCH ANALYZING CONSUMER
BEHAVIOR ORGANIZATIONAL BUYING BEHAVIOR MARKET STRUCTURE AND COMPETITOR
ANALYSIS MARKETING DECISION MAKING PRODUCT DECISIONS NEW PRODUCT
DEVELOPMENT PRICING COMMUNICATIONS SALES PROMOTION CHANNELS OF
DISTRIBUTION DIRECT CHANNELS OF DISTRIBUTION: PERSONAL SELLING AND
DIRECT MARKETING CUSTOMER RELATIONSHIP MANAGEMENT STRATEGIES FOR SERVICE
MARKETS. DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| adam_txt |
MARKETING MANAGEMENT / WINER, RUSSELL S. : C2007 TABLE OF CONTENTS
/ INHALTSVERZEICHNIS MARKETING PHILOSOPHY AND STRATEGY MARKETING AND
THE JOB OF THE MARKETING MANAGER A STRATEGIC MARKETING FRAMEWORK
ANALYSIS FOR MARKETING DECISIONS MARKETING RESEARCH ANALYZING CONSUMER
BEHAVIOR ORGANIZATIONAL BUYING BEHAVIOR MARKET STRUCTURE AND COMPETITOR
ANALYSIS MARKETING DECISION MAKING PRODUCT DECISIONS NEW PRODUCT
DEVELOPMENT PRICING COMMUNICATIONS SALES PROMOTION CHANNELS OF
DISTRIBUTION DIRECT CHANNELS OF DISTRIBUTION: PERSONAL SELLING AND
DIRECT MARKETING CUSTOMER RELATIONSHIP MANAGEMENT STRATEGIES FOR SERVICE
MARKETS. DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT. |
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| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
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| callnumber-subject | HF - Commerce |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Book |
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| illustrated | Illustrated |
| index_date | 2024-07-02T16:36:09Z |
| indexdate | 2024-07-09T20:53:09Z |
| institution | BVB |
| isbn | 0131963341 |
| language | English |
| lccn | 2006004951 |
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| physical | XXIX, 500 S. Ill., graph. Darst. |
| publishDate | 2007 |
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| publisher | Pearson Prentice Hall |
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| spelling | Winer, Russell S. 1951- Verfasser (DE-588)138781354 aut Marketing management Russell S. Winer 3. ed. Upper Saddle River, NJ Pearson Prentice Hall 2007 XXIX, 500 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Management Marketingmanagement (DE-588)4168907-0 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Marketingmanagement (DE-588)4168907-0 s b DE-604 http://www.loc.gov/catdir/toc/ecip068/2006004951.html Table of contents only LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015452470&sequence=000005&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Winer, Russell S. 1951- Marketing management Marketing Management Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4123623-3 |
| title | Marketing management |
| title_auth | Marketing management |
| title_exact_search | Marketing management |
| title_exact_search_txtP | Marketing management |
| title_full | Marketing management Russell S. Winer |
| title_fullStr | Marketing management Russell S. Winer |
| title_full_unstemmed | Marketing management Russell S. Winer |
| title_short | Marketing management |
| title_sort | marketing management |
| topic | Marketing Management Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing Management Marketingmanagement Lehrbuch |
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