Managing customers as investments: the strategic value of customers in the long run
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Upper Saddle River, NJ
Wharton School Publ.
2006
|
| Ausgabe: | 2. print. |
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references (p. 187-198) and index |
| Beschreibung: | XVII, 205 S. graph. Darst. 24 cm |
| ISBN: | 0131428950 |
Internformat
MARC
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|---|---|---|---|
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| 035 | |a (DE-599)BVBBV022237790 | ||
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| 100 | 1 | |a Gupta, Sunil |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Managing customers as investments |b the strategic value of customers in the long run |c Sunil Gupta ; Donald R. Lehmann |
| 250 | |a 2. print. | ||
| 264 | 1 | |a Upper Saddle River, NJ |b Wharton School Publ. |c 2006 | |
| 300 | |a XVII, 205 S. |b graph. Darst. |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references (p. 187-198) and index | ||
| 650 | 4 | |a Relationship marketing | |
| 650 | 4 | |a Customer relations | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 0 | 7 | |a Kundenmanagement |0 (DE-588)4236865-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Investitionsverhalten |0 (DE-588)4114046-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kundenwert |0 (DE-588)4515875-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Beziehungsmarketing |0 (DE-588)4789127-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Beziehungsmarketing |0 (DE-588)4789127-0 |D s |
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| 689 | 1 | |5 DE-188 | |
| 700 | 1 | |a Lehmann, Donald R. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-015448773 | ||
Datensatz im Suchindex
| _version_ | 1804136228314939392 |
|---|---|
| adam_txt | |
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| author | Gupta, Sunil Lehmann, Donald R. |
| author_facet | Gupta, Sunil Lehmann, Donald R. |
| author_role | aut aut |
| author_sort | Gupta, Sunil |
| author_variant | s g sg d r l dr drl |
| building | Verbundindex |
| bvnumber | BV022237790 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.55 |
| callnumber-search | HF5415.55 |
| callnumber-sort | HF 45415.55 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 620 |
| ctrlnum | (OCoLC)634905512 (DE-599)BVBBV022237790 |
| dewey-full | 658.8/12 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/12 |
| dewey-search | 658.8/12 |
| dewey-sort | 3658.8 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 2. print. |
| format | Book |
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| id | DE-604.BV022237790 |
| illustrated | Illustrated |
| index_date | 2024-07-02T16:34:50Z |
| indexdate | 2024-07-09T20:53:04Z |
| institution | BVB |
| isbn | 0131428950 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015448773 |
| oclc_num | 634905512 |
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| owner | DE-1049 DE-188 |
| owner_facet | DE-1049 DE-188 |
| physical | XVII, 205 S. graph. Darst. 24 cm |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | Wharton School Publ. |
| record_format | marc |
| spelling | Gupta, Sunil Verfasser aut Managing customers as investments the strategic value of customers in the long run Sunil Gupta ; Donald R. Lehmann 2. print. Upper Saddle River, NJ Wharton School Publ. 2006 XVII, 205 S. graph. Darst. 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (p. 187-198) and index Relationship marketing Customer relations Marketing Management Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Investitionsverhalten (DE-588)4114046-1 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Kundenwert (DE-588)4515875-7 gnd rswk-swf Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf Beziehungsmarketing (DE-588)4789127-0 s Kundenmanagement (DE-588)4236865-0 s Marketingmanagement (DE-588)4168907-0 s DE-604 Kundenwert (DE-588)4515875-7 s Investitionsverhalten (DE-588)4114046-1 s Strategisches Management (DE-588)4124261-0 s DE-188 Lehmann, Donald R. Verfasser aut |
| spellingShingle | Gupta, Sunil Lehmann, Donald R. Managing customers as investments the strategic value of customers in the long run Relationship marketing Customer relations Marketing Management Kundenmanagement (DE-588)4236865-0 gnd Investitionsverhalten (DE-588)4114046-1 gnd Strategisches Management (DE-588)4124261-0 gnd Marketingmanagement (DE-588)4168907-0 gnd Kundenwert (DE-588)4515875-7 gnd Beziehungsmarketing (DE-588)4789127-0 gnd |
| subject_GND | (DE-588)4236865-0 (DE-588)4114046-1 (DE-588)4124261-0 (DE-588)4168907-0 (DE-588)4515875-7 (DE-588)4789127-0 |
| title | Managing customers as investments the strategic value of customers in the long run |
| title_auth | Managing customers as investments the strategic value of customers in the long run |
| title_exact_search | Managing customers as investments the strategic value of customers in the long run |
| title_exact_search_txtP | Managing customers as investments the strategic value of customers in the long run |
| title_full | Managing customers as investments the strategic value of customers in the long run Sunil Gupta ; Donald R. Lehmann |
| title_fullStr | Managing customers as investments the strategic value of customers in the long run Sunil Gupta ; Donald R. Lehmann |
| title_full_unstemmed | Managing customers as investments the strategic value of customers in the long run Sunil Gupta ; Donald R. Lehmann |
| title_short | Managing customers as investments |
| title_sort | managing customers as investments the strategic value of customers in the long run |
| title_sub | the strategic value of customers in the long run |
| topic | Relationship marketing Customer relations Marketing Management Kundenmanagement (DE-588)4236865-0 gnd Investitionsverhalten (DE-588)4114046-1 gnd Strategisches Management (DE-588)4124261-0 gnd Marketingmanagement (DE-588)4168907-0 gnd Kundenwert (DE-588)4515875-7 gnd Beziehungsmarketing (DE-588)4789127-0 gnd |
| topic_facet | Relationship marketing Customer relations Marketing Management Kundenmanagement Investitionsverhalten Strategisches Management Marketingmanagement Kundenwert Beziehungsmarketing |
| work_keys_str_mv | AT guptasunil managingcustomersasinvestmentsthestrategicvalueofcustomersinthelongrun AT lehmanndonaldr managingcustomersasinvestmentsthestrategicvalueofcustomersinthelongrun |