Neglected outcomes of customer satisfaction:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Mannheim
Universität Mannheim Institut f. Marktorientierte Unternehmensführung
2006
|
| Schriftenreihe: | Reihe: Wissenschaftliche Arbeitspapiere
W ; 101 |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 37 Bl. |
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Datensatz im Suchindex
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| adam_text | HOMBURG / LUO NEGLECTED OUTCOMES OF CUSTOMER SATISFACTION TABLE OF
CONTENTS 1 INTRODUCTION 1 2 HYPOTHESES DEVELOPMENT 5 2.1 CAN CUSTOMER
SATISFACTION INFLUENCE FUTURE ADVERTISING AND PROMOTION EFFICIENCY? 5
2.2 CAN CUSTOMER SATISFACTION IMPACT FUTURE HUMAN CAPITAL PERFORMANCE? 6
2.3 THE MODERATING ROLE OF MARKET CONCENTRATION 8 3 DATA AND METHOD 11
3.1 CUSTOMER SATISFACTION 11 3.2 HUMAN CAPITAL PERFORMANCE 15 3.3
ADVERTISING AND PROMOTION EFFICIENCY 16 3.4 MARKET CONCENTRATION AND
CONTROLS 18 4 ANALYSES AND RESULTS 19 4.1 ADVERTISING AND PROMOTION
EFFICIENCY RESULTS 19 4.2 HUMAN CAPITAL PERFORMANCE RESULTS 22 4.3
ADDITIONAL DATA ANALYSIS 24 5 DISCUSSION , 26 5.1 MANAGERIAL
IMPLICATIONS 26 5.2 RESEARCH ISSUES 28 PPN: 259132837 TITEL: NEGLECTED
OUTCOMES OF CUSTOMER SATISFACTION / HOMBURG, CHR.; LUO, X.. - MANNHEIM :
INST. FUER MARKTORIENTIERTE UNTERNEHMENSFUEHRUNG, UNIV. MANNHEIM, 2006
BIBLIOGRAPHISCHER DATENSATZ IM SWB-VERBUND
|
| adam_txt |
HOMBURG / LUO NEGLECTED OUTCOMES OF CUSTOMER SATISFACTION TABLE OF
CONTENTS 1 INTRODUCTION 1 2 HYPOTHESES DEVELOPMENT 5 2.1 CAN CUSTOMER
SATISFACTION INFLUENCE FUTURE ADVERTISING AND PROMOTION EFFICIENCY? 5
2.2 CAN CUSTOMER SATISFACTION IMPACT FUTURE HUMAN CAPITAL PERFORMANCE? 6
2.3 THE MODERATING ROLE OF MARKET CONCENTRATION 8 3 DATA AND METHOD 11
3.1 CUSTOMER SATISFACTION 11 3.2 HUMAN CAPITAL PERFORMANCE 15 3.3
ADVERTISING AND PROMOTION EFFICIENCY 16 3.4 MARKET CONCENTRATION AND
CONTROLS 18 4 ANALYSES AND RESULTS 19 4.1 ADVERTISING AND PROMOTION
EFFICIENCY RESULTS 19 4.2 HUMAN CAPITAL PERFORMANCE RESULTS 22 4.3
ADDITIONAL DATA ANALYSIS 24 5 DISCUSSION , 26 5.1 MANAGERIAL
IMPLICATIONS 26 5.2 RESEARCH ISSUES 28 PPN: 259132837 TITEL: NEGLECTED
OUTCOMES OF CUSTOMER SATISFACTION / HOMBURG, CHR.; LUO, X. - MANNHEIM :
INST. FUER MARKTORIENTIERTE UNTERNEHMENSFUEHRUNG, UNIV. MANNHEIM, 2006
BIBLIOGRAPHISCHER DATENSATZ IM SWB-VERBUND |
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| author | Homburg, Christian 1962- Luo, Xueming |
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| author_role | aut aut |
| author_sort | Homburg, Christian 1962- |
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| bvnumber | BV022226174 |
| ctrlnum | (OCoLC)162287794 (DE-599)BVBBV022226174 |
| format | Book |
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| illustrated | Not Illustrated |
| index_date | 2024-07-02T16:31:01Z |
| indexdate | 2024-07-09T20:52:48Z |
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| language | English |
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| spelling | Homburg, Christian 1962- Verfasser (DE-588)118190008 aut Neglected outcomes of customer satisfaction Christian Homburg ; Xueming Luo Mannheim Universität Mannheim Institut f. Marktorientierte Unternehmensführung 2006 37 Bl. txt rdacontent n rdamedia nc rdacarrier Reihe: Wissenschaftliche Arbeitspapiere : W 101 Luo, Xueming Verfasser (DE-588)132447509 aut Reihe: Wissenschaftliche Arbeitspapiere W ; 101 (DE-604)BV013936955 101 SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015437318&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Homburg, Christian 1962- Luo, Xueming Neglected outcomes of customer satisfaction Reihe: Wissenschaftliche Arbeitspapiere |
| title | Neglected outcomes of customer satisfaction |
| title_auth | Neglected outcomes of customer satisfaction |
| title_exact_search | Neglected outcomes of customer satisfaction |
| title_exact_search_txtP | Neglected outcomes of customer satisfaction |
| title_full | Neglected outcomes of customer satisfaction Christian Homburg ; Xueming Luo |
| title_fullStr | Neglected outcomes of customer satisfaction Christian Homburg ; Xueming Luo |
| title_full_unstemmed | Neglected outcomes of customer satisfaction Christian Homburg ; Xueming Luo |
| title_short | Neglected outcomes of customer satisfaction |
| title_sort | neglected outcomes of customer satisfaction |
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