Holdings: How to get lost customers back?

How to get lost customers back?: a study of antecedents of relationship revival

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Bibliographic Details
Main Authors:	Homburg, Christian 1962- (Author), Hoyer, Wayne D. (Author), Stock-Homburg, Ruth 1972- (Author)
Format:	Book
Language:	English
Published:	Mannheim IMU 2006
Series:	Reihe: Wissenschaftliche Arbeitspapiere 105
Subjects:	Beziehungsmanagement Kundenbindung Kundenmanagement
Online Access:	Inhaltsverzeichnis
Item Description:	Literaturverz. Bl. 25 - 29
Physical Description:	31 Bl. graph. Darst. 30 cm

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MARC


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Record in the Search Index

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adam_text	HOMBURG / HOYER / STOCK HOW TO GET LOST CUSTOMER BACK? TABLE OF CONTENTS 1 INTRODUCTION 1 2 THEORETICAL BACKGROUND 3 3 FRAMEWORK AND HYPOTHESES 4 3.1 OVERVIEW OF FRAMEWORK 4 3.2 HYPOTHESES RELATED TO MODEL A 6 3.3 HYPOTHESES RELATED TO MODEL B 8 4 METHODOLOGY 12 4.1 SAMPLE AND DATA COLLECTION 12 4.2 MEASURE DEVELOPMENT AND ASSESSMENT 12 5 RESULTS 16 5.1 RESULTS RELATED TO MODEL A 16 5.2 RESULTS RELATED TO MODEL B 18 6 DISCUSSION 21 6.1 RESEARCH ISSUES 21 6.2 LIMITATIONS AND AVENUES FOR FUTURE RESEARCH 22 6.3 MANAGERIAL IMPLICATIONS 22 7 CONCLUSION 24
adam_txt	HOMBURG / HOYER / STOCK HOW TO GET LOST CUSTOMER BACK? TABLE OF CONTENTS 1 INTRODUCTION 1 2 THEORETICAL BACKGROUND 3 3 FRAMEWORK AND HYPOTHESES 4 3.1 OVERVIEW OF FRAMEWORK 4 3.2 HYPOTHESES RELATED TO MODEL A 6 3.3 HYPOTHESES RELATED TO MODEL B 8 4 METHODOLOGY 12 4.1 SAMPLE AND DATA COLLECTION 12 4.2 MEASURE DEVELOPMENT AND ASSESSMENT 12 5 RESULTS 16 5.1 RESULTS RELATED TO MODEL A 16 5.2 RESULTS RELATED TO MODEL B 18 6 DISCUSSION 21 6.1 RESEARCH ISSUES 21 6.2 LIMITATIONS AND AVENUES FOR FUTURE RESEARCH 22 6.3 MANAGERIAL IMPLICATIONS 22 7 CONCLUSION 24
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author	Homburg, Christian 1962- Hoyer, Wayne D. Stock-Homburg, Ruth 1972-
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author_facet	Homburg, Christian 1962- Hoyer, Wayne D. Stock-Homburg, Ruth 1972-
author_role	aut aut aut
author_sort	Homburg, Christian 1962-
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dewey-full	658.812
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.812
dewey-search	658.812
dewey-sort	3658.812
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
discipline_str_mv	Wirtschaftswissenschaften
format	Book
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spelling	Homburg, Christian 1962- Verfasser (DE-588)118190008 aut How to get lost customers back? a study of antecedents of relationship revival Homburg, C. ; Hoyer, W. D. ; Stock, R. M. Institut für Marktorientierte Unternehmensführung, Universität Mannheim Mannheim IMU 2006 31 Bl. graph. Darst. 30 cm txt rdacontent n rdamedia nc rdacarrier Reihe: Wissenschaftliche Arbeitspapiere 105 Literaturverz. Bl. 25 - 29 Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Kundenbindung (DE-588)4384508-3 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Kundenbindung (DE-588)4384508-3 s Kundenmanagement (DE-588)4236865-0 s Beziehungsmanagement (DE-588)4326109-7 s DE-604 Hoyer, Wayne D. Verfasser (DE-588)137908571 aut Stock-Homburg, Ruth 1972- Verfasser (DE-588)122549325 aut Reihe: Wissenschaftliche Arbeitspapiere 105 (DE-604)BV013936955 105 DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015426891&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Homburg, Christian 1962- Hoyer, Wayne D. Stock-Homburg, Ruth 1972- How to get lost customers back? a study of antecedents of relationship revival Reihe: Wissenschaftliche Arbeitspapiere Beziehungsmanagement (DE-588)4326109-7 gnd Kundenbindung (DE-588)4384508-3 gnd Kundenmanagement (DE-588)4236865-0 gnd
subject_GND	(DE-588)4326109-7 (DE-588)4384508-3 (DE-588)4236865-0
title	How to get lost customers back? a study of antecedents of relationship revival
title_auth	How to get lost customers back? a study of antecedents of relationship revival
title_exact_search	How to get lost customers back? a study of antecedents of relationship revival
title_exact_search_txtP	How to get lost customers back? a study of antecedents of relationship revival
title_full	How to get lost customers back? a study of antecedents of relationship revival Homburg, C. ; Hoyer, W. D. ; Stock, R. M. Institut für Marktorientierte Unternehmensführung, Universität Mannheim
title_fullStr	How to get lost customers back? a study of antecedents of relationship revival Homburg, C. ; Hoyer, W. D. ; Stock, R. M. Institut für Marktorientierte Unternehmensführung, Universität Mannheim
title_full_unstemmed	How to get lost customers back? a study of antecedents of relationship revival Homburg, C. ; Hoyer, W. D. ; Stock, R. M. Institut für Marktorientierte Unternehmensführung, Universität Mannheim
title_short	How to get lost customers back?
title_sort	how to get lost customers back a study of antecedents of relationship revival
title_sub	a study of antecedents of relationship revival
topic	Beziehungsmanagement (DE-588)4326109-7 gnd Kundenbindung (DE-588)4384508-3 gnd Kundenmanagement (DE-588)4236865-0 gnd
topic_facet	Beziehungsmanagement Kundenbindung Kundenmanagement
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015426891&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
volume_link	(DE-604)BV013936955
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