How to get lost customers back?: a study of antecedents of relationship revival
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Mannheim
IMU
2006
|
| Schriftenreihe: | Reihe: Wissenschaftliche Arbeitspapiere
105 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Literaturverz. Bl. 25 - 29 |
| Beschreibung: | 31 Bl. graph. Darst. 30 cm |
Internformat
MARC
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| 245 | 1 | 0 | |a How to get lost customers back? |b a study of antecedents of relationship revival |c Homburg, C. ; Hoyer, W. D. ; Stock, R. M. Institut für Marktorientierte Unternehmensführung, Universität Mannheim |
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Datensatz im Suchindex
| _version_ | 1804136196831444992 |
|---|---|
| adam_text | HOMBURG / HOYER / STOCK
HOW TO GET LOST CUSTOMER BACK?
TABLE OF CONTENTS
1 INTRODUCTION 1
2 THEORETICAL BACKGROUND 3
3 FRAMEWORK AND HYPOTHESES 4
3.1 OVERVIEW OF FRAMEWORK 4
3.2 HYPOTHESES RELATED TO MODEL A 6
3.3 HYPOTHESES RELATED TO MODEL B 8
4 METHODOLOGY 12
4.1 SAMPLE AND DATA COLLECTION 12
4.2 MEASURE DEVELOPMENT AND ASSESSMENT 12
5 RESULTS 16
5.1 RESULTS RELATED TO MODEL A 16
5.2 RESULTS RELATED TO MODEL B 18
6 DISCUSSION 21
6.1 RESEARCH ISSUES 21
6.2 LIMITATIONS AND AVENUES FOR FUTURE RESEARCH 22
6.3 MANAGERIAL IMPLICATIONS 22
7 CONCLUSION 24
|
| adam_txt |
HOMBURG / HOYER / STOCK
HOW TO GET LOST CUSTOMER BACK?
TABLE OF CONTENTS
1 INTRODUCTION 1
2 THEORETICAL BACKGROUND 3
3 FRAMEWORK AND HYPOTHESES 4
3.1 OVERVIEW OF FRAMEWORK 4
3.2 HYPOTHESES RELATED TO MODEL A 6
3.3 HYPOTHESES RELATED TO MODEL B 8
4 METHODOLOGY 12
4.1 SAMPLE AND DATA COLLECTION 12
4.2 MEASURE DEVELOPMENT AND ASSESSMENT 12
5 RESULTS 16
5.1 RESULTS RELATED TO MODEL A 16
5.2 RESULTS RELATED TO MODEL B 18
6 DISCUSSION 21
6.1 RESEARCH ISSUES 21
6.2 LIMITATIONS AND AVENUES FOR FUTURE RESEARCH 22
6.3 MANAGERIAL IMPLICATIONS 22
7 CONCLUSION 24 |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Homburg, Christian 1962- Hoyer, Wayne D. Stock-Homburg, Ruth 1972- |
| author_GND | (DE-588)118190008 (DE-588)137908571 (DE-588)122549325 |
| author_facet | Homburg, Christian 1962- Hoyer, Wayne D. Stock-Homburg, Ruth 1972- |
| author_role | aut aut aut |
| author_sort | Homburg, Christian 1962- |
| author_variant | c h ch w d h wd wdh r s h rsh |
| building | Verbundindex |
| bvnumber | BV022215593 |
| ctrlnum | (OCoLC)162276094 (DE-599)BVBBV022215593 |
| dewey-full | 658.812 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.812 |
| dewey-search | 658.812 |
| dewey-sort | 3658.812 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV022215593 |
| illustrated | Illustrated |
| index_date | 2024-07-02T16:27:14Z |
| indexdate | 2024-07-09T20:52:34Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015426891 |
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| physical | 31 Bl. graph. Darst. 30 cm |
| publishDate | 2006 |
| publishDateSearch | 2006 |
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| publisher | IMU |
| record_format | marc |
| series | Reihe: Wissenschaftliche Arbeitspapiere |
| series2 | Reihe: Wissenschaftliche Arbeitspapiere |
| spelling | Homburg, Christian 1962- Verfasser (DE-588)118190008 aut How to get lost customers back? a study of antecedents of relationship revival Homburg, C. ; Hoyer, W. D. ; Stock, R. M. Institut für Marktorientierte Unternehmensführung, Universität Mannheim Mannheim IMU 2006 31 Bl. graph. Darst. 30 cm txt rdacontent n rdamedia nc rdacarrier Reihe: Wissenschaftliche Arbeitspapiere 105 Literaturverz. Bl. 25 - 29 Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Kundenbindung (DE-588)4384508-3 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Kundenbindung (DE-588)4384508-3 s Kundenmanagement (DE-588)4236865-0 s Beziehungsmanagement (DE-588)4326109-7 s DE-604 Hoyer, Wayne D. Verfasser (DE-588)137908571 aut Stock-Homburg, Ruth 1972- Verfasser (DE-588)122549325 aut Reihe: Wissenschaftliche Arbeitspapiere 105 (DE-604)BV013936955 105 DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015426891&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Homburg, Christian 1962- Hoyer, Wayne D. Stock-Homburg, Ruth 1972- How to get lost customers back? a study of antecedents of relationship revival Reihe: Wissenschaftliche Arbeitspapiere Beziehungsmanagement (DE-588)4326109-7 gnd Kundenbindung (DE-588)4384508-3 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)4326109-7 (DE-588)4384508-3 (DE-588)4236865-0 |
| title | How to get lost customers back? a study of antecedents of relationship revival |
| title_auth | How to get lost customers back? a study of antecedents of relationship revival |
| title_exact_search | How to get lost customers back? a study of antecedents of relationship revival |
| title_exact_search_txtP | How to get lost customers back? a study of antecedents of relationship revival |
| title_full | How to get lost customers back? a study of antecedents of relationship revival Homburg, C. ; Hoyer, W. D. ; Stock, R. M. Institut für Marktorientierte Unternehmensführung, Universität Mannheim |
| title_fullStr | How to get lost customers back? a study of antecedents of relationship revival Homburg, C. ; Hoyer, W. D. ; Stock, R. M. Institut für Marktorientierte Unternehmensführung, Universität Mannheim |
| title_full_unstemmed | How to get lost customers back? a study of antecedents of relationship revival Homburg, C. ; Hoyer, W. D. ; Stock, R. M. Institut für Marktorientierte Unternehmensführung, Universität Mannheim |
| title_short | How to get lost customers back? |
| title_sort | how to get lost customers back a study of antecedents of relationship revival |
| title_sub | a study of antecedents of relationship revival |
| topic | Beziehungsmanagement (DE-588)4326109-7 gnd Kundenbindung (DE-588)4384508-3 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | Beziehungsmanagement Kundenbindung Kundenmanagement |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015426891&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV013936955 |
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