Innovate or perish: managing the enduring technology company in the global market
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ [u.a.]
Wiley
2007
|
| Schlagworte: | |
| Online-Zugang: | Table of contents only Inhaltsverzeichnis |
| Beschreibung: | Includes index. |
| Beschreibung: | XXXI, 303 S. graph. Darst. |
| ISBN: | 047177930X 9780471779308 |
Internformat
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| 245 | 1 | 0 | |a Innovate or perish |b managing the enduring technology company in the global market |c Edward Kahn |
| 264 | 1 | |a Hoboken, NJ [u.a.] |b Wiley |c 2007 | |
| 300 | |a XXXI, 303 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
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| 500 | |a Includes index. | ||
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Datensatz im Suchindex
| _version_ | 1804136180910915584 |
|---|---|
| adam_text | CONTENTS
ABOUT THE EDITOR xvii
ABOUT THE AUTHORS xix
PREFACE BY HENRY CHESBROUGH xxix
Mil i PRINCIPLES OF GLOBAL LEADERSHIP
IN THE ENDURING TECHNOLOGY COMPANY 1
1 The Polymath CEO: Enlightened Leadership
for the Enduring Technology Company 3
EDWARD KAHN
The Global Picture from a Lofty Perch 3
What s at Stake 6
Restructuring Financial Incentives 8
IP and Business Strategy Must Be Congruent 9
Disintermediation of RD E 13
Varied Paths of Innovation 15
Open Innovation and Disruptive Technologies 22
Merger Mania vs. Tech Transfer 25
Wide IP Vision as an Antidote to Trolls 27
Sustainability Requires Constant Change 29
PAR! 2 INTELLECTUAL PROPERTY MANAGEMENT 31
2 The IP Toolkit: Maximizing Business Value from
Intellectual Property 33
EDMUND WALSH
The First Rule of Value: Intellectual Property Doesn t Do
Anything (on Its Own) 33
h
I CONTENTS
The Nature of IP Rights 34
Business Actions that Generate Value 35
Beyond Portfolio Mining 36
The Second Rule of Value: Rational People Don t
Sue Themselves 39
Threats and Opportunities 40
The Spectrum of Business Models 41
The Third Rule of Value: Patience and Diligence Remove
Mountains —William Penn 45
Top Down and Bottom Up Execution 46
Conclusion 48
3 Harvesting New Intellectual Assets: The Role of Business Method
Patents and Trade Secrets in Strategic IP Management 49
KARL JORDA and WAYNE JAESCHKE
The Fusion of Marketing, Technology, and IP in Integrated
IP Management 49
State Street Bank Leads to an Explosion of Financial
and E Commerce Patents 53
The Debate over Patenting Business Methods and Nontechnical
Subject Matter 54
Jeffersonian Liberal Encouragement of Innovation 54
The Doomsday Scenario if Nontechnology Patents
Are Not Reined In 55
Litigation of Business Methods 57
Using Business Method Patents to Protect Core Market Interests
beyond Finance and E Commerce 58
Major Users 58
Other Users 59
Dovetail Business Method Patents and Trade Secrets 62
The Role and Value of Trade Secrets in Conjunction
with Patents 62
Exemplary Trade Secret Cases 66
Connecting Business and Marketing with Innovation and
IP Protection 68
Business, Technical, and IP Partnering to Pollinate the Seeds and
Harvest the Fruit 69
Capturing All of the Innovation for Added Shareholder Value 70
CONTENTS xi
4 Giants Can Be Nimble: The SBC Story 73
ABHA DIVINE
Shifts in Innovation 73
Valuation of IP Assets 74
IP Management Styles 76
Defend and Protect 76
Develop and Drive 76
Market and Commercialize 77
The SBC Communications Story 79
Organizational Approach 82
Portfolio Management 83
Business Development 87
Finance 92
Legal 96
Operational Controls 98
Operational and Financial Metrics 99
Conclusions 101
5 Innovation Asset Portfolio: The Intellectual Property
Muse Gets an MBA 103
DAMON MATTEO
Finding Value in Innovation 104
Moving R D into Accountability 105
A New Methodology 107
Measures of Value 108
Legal 109
Technical 110
Market 110
Linkages and Dependencies 112
Profit/Revenue 113
Cost 114
Risk 115
Selection of Research Targets 116
Multiple Commercialization Vehicles 119
Xii CONTENTS
PART 3 INNOVATION 123
6 Innovation Strategy: The Essential Ingredient 125
MICHAEL KAYAT
Introduction 125
Need for Innovation: The Strategy Review 126
Fuel and Guidance for Innovation 127
Nature of Innovation 128
Sources of Innovation 128
Innovation Models 128
Current Issues with Innovation 132
Innovation Value Gap 133
Uncovering New Ideas and Opportunities 134
Patent Portfolio Paradox 135
Best Practices for Strategic IP Management 137
IP Strategies for Disruptive Innovation 137
IP Strategies for Open Innovation 138
IP as a Core Strategic Element 140
IP Portfolio Optimization 142
Executive and Board Support 147
Conclusions 148
7 Maximizing Innovation Teams: The Internal and
External Connection Network 149
CARSTEN WITTRUP
Case Story 150
New Approach 152
Innovation Teams and Networks 153
Innovation Team Member Selection Criteria 156
Team Function and Roles 158
Team Leader 160
The Connectors 161
Team Communication 161
The Innovation Team Test Drive 162
CONTENTS xiii
S Road Mapping Disruptive Technical Threats and Opportunities in
Complex, Technology Based Subsystems: The SAILS Methodology 165
BRUCE VOJAK and FRANK CHAMBERS
Background 165
The SAILS Methodology 172
Examples 176
Example 1: Frequency Generation Subsystems in Wireless Communication
Super Systems 176
Example 2: Optical Multiplexing Subsystems in Optical Communication
Super Systems 179
Example 3: High Voltage Electrical Subsystems in Automotive
Super Systems 183
Concluding Observations 185
Acknowledgments 186
PART 4 PARTNERED TECHNOLOGY AND BUSINESS DEVELOPMENT 187
9 Open for Business: The Air Products and Chemicals Story 189
JOHN TAO and VINCENT MAGNOTTA
Background on Open Innovation at Air Products and
Chemicals, Inc. 189
Process for Needs Identification 190
Partnering Strategies 191
University R D Alliances 194
Benefits of Industry University Research Projects 194
Foundations for Success 196
Intellectual Property Rights 197
Compensation 199
Publication and Secrecy 202
Other Issues 203
Global R D Insourcing 204
Experience in Russia 204
Experience in China 206
External Providers 208
x;*v CONTENTS
Partnering with the Government 209
Licensing In 211
Joint Development 211
Measuring External R D Programs 212
Recognizing External Technologists or Partners 214
Appendix 9A: Determining Fair Royalty Rates for University Developed
Technology Exclusive License Option 215
Profitability of Air Products (APD) and Companies in Our Chemicals
Market Segment 215
University and Corporate Costs of Product R D and
Commercialization 216
Approach 1: Royalty Rate as Function of Sales for Early Stage
Technology 218
Approach 2: Royalty Rates Based on Earnings for Early Stage
Technology 220
Conclusion 222
10 Developing Growth Strategies Using Intellectual Assets
and Strategic Alliances 223
DENNIS McCULLOUGH
The Importance of Business Growth 223
SBUs as a Growth Vehicle 224
Tale of an SBU: Three Guys in a Garage 225
Lummus Process Technology 229
LPT s Strategy for Growth 229
How Can a Small Technology Based Business Be a Growth Engine? 230
LPT History 230
Strategic Alliances for Small Business Unit Growth 236
The Key Alliance Success Factors 241
In a Nutshell 243
1! Innovation and the Biopharmaceutical Industry:
Crisis or Crossroads? 245
RONALD LINDSAY
Introduction 246
Current Woes of the Pharmaceutical Industry 247
The Broken Pipeline 247
CONTENTS XV
From Paragon of Virtue to Pariah in the Blink of an Eye 252
Reduced Productivity Not Explained by Revenue Shortfall, R D Spending,
or Lagging Innovation in Basic Science 252
No Decline in Overall R D Spending in the Combined Biopharmaceutical
Industry 253
What s the Problem—Is There a Solution and Is There a Bright Future? 253
Caught in the Headlights 256
Bright Future? Unmet Need and Increased Global Demand
Will Reshape The Industry 257
Origins of the Industry Reveal Some Insights into the Broken
Pipeline Problem 258
Blossoming of Synthetic Organic Chemistry Creates the Pharmaceutical
Industry 258
Low Hanging Fruit and Limited Competition 259
Peaks Scaled but Still in the Foothills 259
Failure to Invest in Preventative Maintenance and Competitive
Insurance 260
Winds of Change: New Technologies, New Innovators, and a New
Product Class 261
Elements of a Perfect Storm 261
Innovation at Breakneck Speed Creates Confusion and Fear
of Missing the IP Boat 262
Gusher for Patent Attorneys—Who Owns What and Can
I Get a Piece of It? 263
Irrational Exuberance—High Cost, Low Quality 264
Mega Mergers—Short Term Fix That Derails Innovation
and Productivity 264
Product Liability—Lighting Strikes That Kill the Golden Goose 265
New Kids on the Block—Generics and Biotech 266
Generics—Eroding a Fair Return on Investment or a Spur to Innovation in
R D and Patent Strategies? 267
Biotechs—The Upstarts Who Dared 268
High Stakes IP Legal Battles Sharpen the Mind 270
Recasting the Game for an Even Bigger Win 270
Big Pharma Fights Back (or Not): Exploiting Innovation and
IP Developed by Others 271
Failing to Exploit Technical Advantage 271
Do Recent Trends Predict Successful Stenting of the Pipeline? 272
Recent Cancer Success Indicates Innovation Is Alive and Well 272
Antibodies As Drugs—If at First You Don t Succeed .. . 273
X¥| CONTENTS
New Cutting Edge but Lots of Room for Improvement 274
The Future: Personalized Medicine, Integrated Innovation,
and Global Health 274
Global Health Issues 276
New Therapeutic Modalities—Soon to Be in the Spotlight 276
Conclusions 278
Bumpy Skies before Reaching Clear Air 278
12 Building Companies on Not So Fertile Soil 281
TERI WILLEY
Introduction 281
Impediments and Missing Pieces 282
Aligning the Interests of Stakeholders 285
Step by Step, Deal by Deal 288
Conclusion 289
INDEX 291
|
| adam_txt |
CONTENTS
ABOUT THE EDITOR xvii
ABOUT THE AUTHORS xix
PREFACE BY HENRY CHESBROUGH xxix
Mil i PRINCIPLES OF GLOBAL LEADERSHIP
IN THE ENDURING TECHNOLOGY COMPANY 1
1 The Polymath CEO: Enlightened Leadership
for the Enduring Technology Company 3
EDWARD KAHN
The Global Picture from a Lofty Perch 3
What's at Stake 6
Restructuring Financial Incentives 8
IP and Business Strategy Must Be Congruent 9
Disintermediation of RD E 13
Varied Paths of Innovation 15
Open Innovation and Disruptive Technologies 22
Merger Mania vs. Tech Transfer 25
Wide IP Vision as an Antidote to Trolls 27
Sustainability Requires Constant Change 29
PAR! 2 INTELLECTUAL PROPERTY MANAGEMENT 31
2 The IP Toolkit: Maximizing Business Value from
Intellectual Property 33
EDMUND WALSH
The First Rule of Value: Intellectual Property Doesn't Do
Anything (on Its Own) 33
h
I CONTENTS
The Nature of IP Rights 34
Business Actions that Generate Value 35
Beyond Portfolio Mining 36
The Second Rule of Value: Rational People Don't
Sue Themselves 39
Threats and Opportunities 40
The Spectrum of Business Models 41
The Third Rule of Value: "Patience and Diligence Remove
Mountains"—William Penn 45
Top Down and Bottom Up Execution 46
Conclusion 48
3 Harvesting New Intellectual Assets: The Role of Business Method
Patents and Trade Secrets in Strategic IP Management 49
KARL JORDA and WAYNE JAESCHKE
The Fusion of Marketing, Technology, and IP in Integrated
IP Management 49
State Street Bank Leads to an Explosion of Financial
and E Commerce Patents 53
The Debate over Patenting Business Methods and Nontechnical
Subject Matter 54
Jeffersonian Liberal Encouragement of Innovation 54
The Doomsday Scenario if Nontechnology Patents
Are Not Reined In 55
Litigation of Business Methods 57
Using Business Method Patents to Protect Core Market Interests
beyond Finance and E Commerce 58
Major Users 58
Other Users 59
Dovetail Business Method Patents and Trade Secrets 62
The Role and Value of Trade Secrets in Conjunction
with Patents 62
Exemplary Trade Secret Cases 66
Connecting Business and Marketing with Innovation and
IP Protection 68
Business, Technical, and IP Partnering to Pollinate the Seeds and
Harvest the Fruit 69
Capturing All of the Innovation for Added Shareholder Value 70
CONTENTS xi
4 Giants Can Be Nimble: The SBC Story 73
ABHA DIVINE
Shifts in Innovation 73
Valuation of IP Assets 74
IP Management Styles 76
Defend and Protect 76
Develop and Drive 76
Market and Commercialize 77
The SBC Communications Story 79
Organizational Approach 82
Portfolio Management 83
Business Development 87
Finance 92
Legal 96
Operational Controls 98
Operational and Financial Metrics 99
Conclusions 101
5 Innovation Asset Portfolio: The Intellectual Property
Muse Gets an MBA 103
DAMON MATTEO
Finding Value in Innovation 104
Moving R D into Accountability 105
A New Methodology 107
Measures of Value 108
Legal 109
Technical 110
Market 110
Linkages and Dependencies 112
Profit/Revenue 113
Cost 114
Risk 115
Selection of Research Targets 116
Multiple Commercialization Vehicles 119
Xii CONTENTS
PART 3 INNOVATION 123
6 Innovation Strategy: The Essential Ingredient 125
MICHAEL KAYAT
Introduction 125
Need for Innovation: The Strategy Review 126
Fuel and Guidance for Innovation 127
Nature of Innovation 128
Sources of Innovation 128
Innovation Models 128
Current Issues with Innovation 132
Innovation Value Gap 133
Uncovering New Ideas and Opportunities 134
Patent Portfolio Paradox 135
Best Practices for Strategic IP Management 137
IP Strategies for Disruptive Innovation 137
IP Strategies for Open Innovation 138
IP as a Core Strategic Element 140
IP Portfolio Optimization 142
Executive and Board Support 147
Conclusions 148
7 Maximizing Innovation Teams: The Internal and
External Connection Network 149
CARSTEN WITTRUP
Case Story 150
New Approach 152
Innovation Teams and Networks 153
Innovation Team Member Selection Criteria 156
Team Function and Roles 158
Team Leader 160
The Connectors 161
Team Communication 161
The Innovation Team Test Drive 162
CONTENTS xiii
S Road Mapping Disruptive Technical Threats and Opportunities in
Complex, Technology Based Subsystems: The SAILS Methodology 165
BRUCE VOJAK and FRANK CHAMBERS
Background 165
The SAILS Methodology 172
Examples 176
Example 1: Frequency Generation Subsystems in Wireless Communication
Super Systems 176
Example 2: Optical Multiplexing Subsystems in Optical Communication
Super Systems 179
Example 3: High Voltage Electrical Subsystems in Automotive
Super Systems 183
Concluding Observations 185
Acknowledgments 186
PART 4 PARTNERED TECHNOLOGY AND BUSINESS DEVELOPMENT 187
9 Open for Business: The Air Products and Chemicals Story 189
JOHN TAO and VINCENT MAGNOTTA
Background on Open Innovation at Air Products and
Chemicals, Inc. 189
Process for Needs Identification 190
Partnering Strategies 191
University R D Alliances 194
Benefits of Industry University Research Projects 194
Foundations for Success 196
Intellectual Property Rights 197
Compensation 199
Publication and Secrecy 202
Other Issues 203
Global R D Insourcing 204
Experience in Russia 204
Experience in China 206
External Providers 208
x;*v CONTENTS
Partnering with the Government 209
Licensing In 211
Joint Development 211
Measuring External R D Programs 212
Recognizing External Technologists or Partners 214
Appendix 9A: Determining Fair Royalty Rates for University Developed
Technology Exclusive License Option 215
Profitability of Air Products (APD) and Companies in Our Chemicals
Market Segment 215
University and Corporate Costs of Product R D and
Commercialization 216
Approach 1: Royalty Rate as Function of Sales for Early Stage
Technology 218
Approach 2: Royalty Rates Based on Earnings for Early Stage
Technology 220
Conclusion 222
10 Developing Growth Strategies Using Intellectual Assets
and Strategic Alliances 223
DENNIS McCULLOUGH
The Importance of Business Growth 223
SBUs as a Growth Vehicle 224
Tale of an SBU: Three Guys in a Garage 225
Lummus Process Technology 229
LPT's Strategy for Growth 229
How Can a Small Technology Based Business Be a Growth Engine? 230
LPT History 230
Strategic Alliances for Small Business Unit Growth 236
The Key Alliance Success Factors 241
In a Nutshell 243
1! Innovation and the Biopharmaceutical Industry:
Crisis or Crossroads? 245
RONALD LINDSAY
Introduction 246
Current Woes of the Pharmaceutical Industry 247
The Broken Pipeline 247
CONTENTS XV
From Paragon of Virtue to Pariah in the Blink of an Eye 252
Reduced Productivity Not Explained by Revenue Shortfall, R D Spending,
or Lagging Innovation in Basic Science 252
No Decline in Overall R D Spending in the Combined Biopharmaceutical
Industry 253
What's the Problem—Is There a Solution and Is There a Bright Future? 253
Caught in the Headlights 256
Bright Future? Unmet Need and Increased Global Demand
Will Reshape The Industry 257
Origins of the Industry Reveal Some Insights into the Broken
Pipeline Problem 258
Blossoming of Synthetic Organic Chemistry Creates the Pharmaceutical
Industry 258
Low Hanging Fruit and Limited Competition 259
Peaks Scaled but Still in the Foothills 259
Failure to Invest in Preventative Maintenance and Competitive
Insurance 260
Winds of Change: New Technologies, New Innovators, and a New
Product Class 261
Elements of a "Perfect Storm" 261
Innovation at Breakneck Speed Creates Confusion and Fear
of Missing the IP Boat 262
Gusher for Patent Attorneys—Who Owns What and Can
I Get a Piece of It? 263
Irrational Exuberance—High Cost, Low Quality 264
Mega Mergers—Short Term Fix That Derails Innovation
and Productivity 264
Product Liability—Lighting Strikes That Kill the Golden Goose 265
New Kids on the Block—Generics and Biotech 266
Generics—Eroding a Fair Return on Investment or a Spur to Innovation in
R D and Patent Strategies? 267
Biotechs—The Upstarts Who Dared 268
High Stakes IP Legal Battles Sharpen the Mind 270
Recasting the Game for an Even Bigger Win 270
Big Pharma Fights Back (or Not): Exploiting Innovation and
IP Developed by Others 271
Failing to Exploit Technical Advantage 271
Do Recent Trends Predict Successful Stenting of the Pipeline? 272
Recent Cancer Success Indicates Innovation Is Alive and Well 272
Antibodies As Drugs—If at First You Don't Succeed . . 273
X¥| CONTENTS
New Cutting Edge but Lots of Room for Improvement 274
The Future: Personalized Medicine, Integrated Innovation,
and Global Health 274
Global Health Issues 276
New Therapeutic Modalities—Soon to Be in the Spotlight 276
Conclusions 278
Bumpy Skies before Reaching Clear Air 278
12 Building Companies on Not So Fertile Soil 281
TERI WILLEY
Introduction 281
Impediments and Missing Pieces 282
Aligning the Interests of Stakeholders 285
Step by Step, Deal by Deal 288
Conclusion 289
INDEX 291 |
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| format | Book |
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| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV022204185 |
| illustrated | Illustrated |
| index_date | 2024-07-02T16:24:53Z |
| indexdate | 2024-07-09T20:52:19Z |
| institution | BVB |
| isbn | 047177930X 9780471779308 |
| language | English |
| lccn | 2006030756 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015415598 |
| oclc_num | 71348740 |
| open_access_boolean | |
| owner | DE-M382 DE-N2 DE-384 DE-2070s DE-188 |
| owner_facet | DE-M382 DE-N2 DE-384 DE-2070s DE-188 |
| physical | XXXI, 303 S. graph. Darst. |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | Wiley |
| record_format | marc |
| spelling | Innovate or perish managing the enduring technology company in the global market Edward Kahn Hoboken, NJ [u.a.] Wiley 2007 XXXI, 303 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes index. Intellectueel eigendom gtt Octrooien gtt Strategisch management gtt Vernieuwing gtt Intellectual capital Management Intellectual property Management Technological innovations Management Spitzentechnologie (DE-588)4124236-1 gnd rswk-swf Industrie (DE-588)4026779-9 gnd rswk-swf Innovationsmanagement (DE-588)4161817-8 gnd rswk-swf Unternehmenswachstum (DE-588)4078620-1 gnd rswk-swf Immaterielles Wirtschaftsgut (DE-588)4072737-3 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Forschung und Entwicklung (DE-588)4017897-3 gnd rswk-swf Intellektuelles Kapital (DE-588)4694285-3 gnd rswk-swf Technologiemanagement (DE-588)4215161-2 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Innovationsmanagement (DE-588)4161817-8 s DE-604 Spitzentechnologie (DE-588)4124236-1 s Industrie (DE-588)4026779-9 s Technologiemanagement (DE-588)4215161-2 s Forschung und Entwicklung (DE-588)4017897-3 s Intellektuelles Kapital (DE-588)4694285-3 s Immaterielles Wirtschaftsgut (DE-588)4072737-3 s Unternehmenswachstum (DE-588)4078620-1 s Strategisches Management (DE-588)4124261-0 s DE-188 Kahn, Edward A. Sonstige oth http://www.loc.gov/catdir/toc/ecip071/2006030756.html Table of contents only HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015415598&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Innovate or perish managing the enduring technology company in the global market Intellectueel eigendom gtt Octrooien gtt Strategisch management gtt Vernieuwing gtt Intellectual capital Management Intellectual property Management Technological innovations Management Spitzentechnologie (DE-588)4124236-1 gnd Industrie (DE-588)4026779-9 gnd Innovationsmanagement (DE-588)4161817-8 gnd Unternehmenswachstum (DE-588)4078620-1 gnd Immaterielles Wirtschaftsgut (DE-588)4072737-3 gnd Strategisches Management (DE-588)4124261-0 gnd Forschung und Entwicklung (DE-588)4017897-3 gnd Intellektuelles Kapital (DE-588)4694285-3 gnd Technologiemanagement (DE-588)4215161-2 gnd |
| subject_GND | (DE-588)4124236-1 (DE-588)4026779-9 (DE-588)4161817-8 (DE-588)4078620-1 (DE-588)4072737-3 (DE-588)4124261-0 (DE-588)4017897-3 (DE-588)4694285-3 (DE-588)4215161-2 (DE-588)4143413-4 |
| title | Innovate or perish managing the enduring technology company in the global market |
| title_auth | Innovate or perish managing the enduring technology company in the global market |
| title_exact_search | Innovate or perish managing the enduring technology company in the global market |
| title_exact_search_txtP | Innovate or perish managing the enduring technology company in the global market |
| title_full | Innovate or perish managing the enduring technology company in the global market Edward Kahn |
| title_fullStr | Innovate or perish managing the enduring technology company in the global market Edward Kahn |
| title_full_unstemmed | Innovate or perish managing the enduring technology company in the global market Edward Kahn |
| title_short | Innovate or perish |
| title_sort | innovate or perish managing the enduring technology company in the global market |
| title_sub | managing the enduring technology company in the global market |
| topic | Intellectueel eigendom gtt Octrooien gtt Strategisch management gtt Vernieuwing gtt Intellectual capital Management Intellectual property Management Technological innovations Management Spitzentechnologie (DE-588)4124236-1 gnd Industrie (DE-588)4026779-9 gnd Innovationsmanagement (DE-588)4161817-8 gnd Unternehmenswachstum (DE-588)4078620-1 gnd Immaterielles Wirtschaftsgut (DE-588)4072737-3 gnd Strategisches Management (DE-588)4124261-0 gnd Forschung und Entwicklung (DE-588)4017897-3 gnd Intellektuelles Kapital (DE-588)4694285-3 gnd Technologiemanagement (DE-588)4215161-2 gnd |
| topic_facet | Intellectueel eigendom Octrooien Strategisch management Vernieuwing Intellectual capital Management Intellectual property Management Technological innovations Management Spitzentechnologie Industrie Innovationsmanagement Unternehmenswachstum Immaterielles Wirtschaftsgut Strategisches Management Forschung und Entwicklung Intellektuelles Kapital Technologiemanagement Aufsatzsammlung |
| url | http://www.loc.gov/catdir/toc/ecip071/2006030756.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015415598&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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