The cult of the luxury brand: inside Asia's love affair with luxury
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London [u.a.]
Brealey
2006
|
| Edition: | 1. publ. |
| Subjects: | |
| Online Access: | Table of contents only Inhaltsverzeichnis |
| Item Description: | Includes index. |
| Physical Description: | 314 S. Ill., graph. Darst. |
| ISBN: | 1904838057 |
Staff View
MARC
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| 100 | 1 | |a Chadha, Radha |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The cult of the luxury brand |b inside Asia's love affair with luxury |c Radha Chadha & Paul Husband |
| 246 | 1 | 3 | |a Asia's love affair with luxury |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a London [u.a.] |b Brealey |c 2006 | |
| 300 | |a 314 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 650 | 4 | |a Brand name products - Asia - Marketing | |
| 650 | 4 | |a Brand name products - Marketing - Asia | |
| 650 | 4 | |a Brand name products - Social aspects - Asia | |
| 650 | 4 | |a Ferner Osten | |
| 650 | 4 | |a Luxuries - Social aspects | |
| 650 | 4 | |a Luxusware | |
| 650 | 4 | |a Social classes - Asia | |
| 650 | 4 | |a Social status - Asia | |
| 650 | 4 | |a Soziale Stellung | |
| 650 | 4 | |a Gesellschaft | |
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| 650 | 4 | |a Luxuries |x Social aspects | |
| 650 | 4 | |a Brand name products |z Asia |x Marketing | |
| 650 | 4 | |a Social status |z Asia | |
| 650 | 4 | |a Social classes |z Asia | |
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Record in the Search Index
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|---|---|
| adam_text | CONTENTS
Introduction: Wear Your Success 1
PART ONE: HOW AND WHY 7
1 A Love Affair with Luxe 8
2 Finding Meaning in an LV Bag 38
PART TWO: WHAT AND WHERE 71
3 Japan: An Insatiable Yen 72
4 Hong Kong and Taiwan: Yin and Yang 102
5 China: From Mao Suits to Armani 138
6 South Korea: Indebted to Luxury 176
7 Single Season Sisters: Singapore, Malaysia,
Thailand, Indonesia, and the Philippines 200
8 India: The Next China? 220
PART THREE: BEHIND THE CULT 247
9 How the Cult Is Created 248
10 Advent of the Genuine Fakes 268
11 The Future of Luxury 282
Notes 297
Acknowledgments 305
Index 307
|
| adam_txt |
CONTENTS
Introduction: Wear Your Success 1
PART ONE: HOW AND WHY 7
1 A Love Affair with Luxe 8
2 Finding Meaning in an LV Bag 38
PART TWO: WHAT AND WHERE 71
3 Japan: An Insatiable Yen 72
4 Hong Kong and Taiwan: Yin and Yang 102
5 China: From Mao Suits to Armani 138
6 South Korea: Indebted to Luxury 176
7 Single Season Sisters: Singapore, Malaysia,
Thailand, Indonesia, and the Philippines 200
8 India: The Next China? 220
PART THREE: BEHIND THE CULT 247
9 How the Cult Is Created 248
10 Advent of the Genuine Fakes 268
11 The Future of Luxury 282
Notes 297
Acknowledgments 305
Index 307 |
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| discipline | Soziologie Wirtschaftswissenschaften |
| discipline_str_mv | Soziologie Wirtschaftswissenschaften |
| edition | 1. publ. |
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| illustrated | Illustrated |
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| spelling | Chadha, Radha Verfasser aut The cult of the luxury brand inside Asia's love affair with luxury Radha Chadha & Paul Husband Asia's love affair with luxury 1. publ. London [u.a.] Brealey 2006 314 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes index. Brand name products - Asia - Marketing Brand name products - Marketing - Asia Brand name products - Social aspects - Asia Ferner Osten Luxuries - Social aspects Luxusware Social classes - Asia Social status - Asia Soziale Stellung Gesellschaft Brand name products Social aspects Asia Luxuries Social aspects Brand name products Asia Marketing Social status Asia Social classes Asia Asien Husband, Paul Sonstige oth http://www.loc.gov/catdir/toc/ecip0613/2006015486.html Table of contents only HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015082620&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Chadha, Radha The cult of the luxury brand inside Asia's love affair with luxury Brand name products - Asia - Marketing Brand name products - Marketing - Asia Brand name products - Social aspects - Asia Ferner Osten Luxuries - Social aspects Luxusware Social classes - Asia Social status - Asia Soziale Stellung Gesellschaft Brand name products Social aspects Asia Luxuries Social aspects Brand name products Asia Marketing Social status Asia Social classes Asia |
| title | The cult of the luxury brand inside Asia's love affair with luxury |
| title_alt | Asia's love affair with luxury |
| title_auth | The cult of the luxury brand inside Asia's love affair with luxury |
| title_exact_search | The cult of the luxury brand inside Asia's love affair with luxury |
| title_exact_search_txtP | The cult of the luxury brand inside Asia's love affair with luxury |
| title_full | The cult of the luxury brand inside Asia's love affair with luxury Radha Chadha & Paul Husband |
| title_fullStr | The cult of the luxury brand inside Asia's love affair with luxury Radha Chadha & Paul Husband |
| title_full_unstemmed | The cult of the luxury brand inside Asia's love affair with luxury Radha Chadha & Paul Husband |
| title_short | The cult of the luxury brand |
| title_sort | the cult of the luxury brand inside asia s love affair with luxury |
| title_sub | inside Asia's love affair with luxury |
| topic | Brand name products - Asia - Marketing Brand name products - Marketing - Asia Brand name products - Social aspects - Asia Ferner Osten Luxuries - Social aspects Luxusware Social classes - Asia Social status - Asia Soziale Stellung Gesellschaft Brand name products Social aspects Asia Luxuries Social aspects Brand name products Asia Marketing Social status Asia Social classes Asia |
| topic_facet | Brand name products - Asia - Marketing Brand name products - Marketing - Asia Brand name products - Social aspects - Asia Ferner Osten Luxuries - Social aspects Luxusware Social classes - Asia Social status - Asia Soziale Stellung Gesellschaft Brand name products Social aspects Asia Luxuries Social aspects Brand name products Asia Marketing Social status Asia Social classes Asia Asien |
| url | http://www.loc.gov/catdir/toc/ecip0613/2006015486.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015082620&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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