Umbrella branding and the provision of quality:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Munich
CESifo
2004
|
| Schriftenreihe: | CESifo working papers
1373 : Category 9, Industrial Organisation |
| Schlagworte: | |
| Beschreibung: | Literaturverz. S. 26 - 27 |
| Beschreibung: | 27 S. graph. Darst. |
Internformat
MARC
| LEADER | 00000nam a2200000zcb4500 | ||
|---|---|---|---|
| 001 | BV022171316 | ||
| 003 | DE-604 | ||
| 005 | 20050914000000.0 | ||
| 007 | t | ||
| 008 | 050308s2004 d||| |||| 00||| eng d | ||
| 035 | |a (OCoLC)535473163 | ||
| 035 | |a (DE-599)BVBBV022171316 | ||
| 040 | |a DE-604 |b ger | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-706 | ||
| 082 | 0 | |a 330 | |
| 084 | |a QB 910 |0 (DE-625)141231: |2 rvk | ||
| 100 | 1 | |a Hakenes, Hendrik |d 1971- |e Verfasser |0 (DE-588)141277580 |4 aut | |
| 245 | 1 | 0 | |a Umbrella branding and the provision of quality |c Hendrik Hakenes ; Martin Peitz |
| 264 | 1 | |a Munich |b CESifo |c 2004 | |
| 300 | |a 27 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a CESifo working papers |v 1373 : Category 9, Industrial Organisation | |
| 500 | |a Literaturverz. S. 26 - 27 | ||
| 650 | 0 | 7 | |a Markentransfer |0 (DE-588)4214870-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingforschung |0 (DE-588)4200055-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Prestige |0 (DE-588)4076334-1 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Prestige |0 (DE-588)4076334-1 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketingforschung |0 (DE-588)4200055-5 |D s |
| 689 | 1 | |5 DE-604 | |
| 689 | 2 | 0 | |a Markentransfer |0 (DE-588)4214870-4 |D s |
| 689 | 2 | |5 DE-604 | |
| 700 | 1 | |a Peitz, Martin |d 1967- |e Verfasser |0 (DE-588)113726112 |4 aut | |
| 830 | 0 | |a CESifo working papers |v 1373 : Category 9, Industrial Organisation |w (DE-604)BV013978326 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-015386023 | ||
Datensatz im Suchindex
| _version_ | 1804136146217730048 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Hakenes, Hendrik 1971- Peitz, Martin 1967- |
| author_GND | (DE-588)141277580 (DE-588)113726112 |
| author_facet | Hakenes, Hendrik 1971- Peitz, Martin 1967- |
| author_role | aut aut |
| author_sort | Hakenes, Hendrik 1971- |
| author_variant | h h hh m p mp |
| building | Verbundindex |
| bvnumber | BV022171316 |
| classification_rvk | QB 910 |
| ctrlnum | (OCoLC)535473163 (DE-599)BVBBV022171316 |
| dewey-full | 330 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 330 - Economics |
| dewey-raw | 330 |
| dewey-search | 330 |
| dewey-sort | 3330 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01481nam a2200421zcb4500</leader><controlfield tag="001">BV022171316</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20050914000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">050308s2004 d||| |||| 00||| eng d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)535473163</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV022171316</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-706</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">330</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QB 910</subfield><subfield code="0">(DE-625)141231:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Hakenes, Hendrik</subfield><subfield code="d">1971-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)141277580</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Umbrella branding and the provision of quality</subfield><subfield code="c">Hendrik Hakenes ; Martin Peitz</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Munich</subfield><subfield code="b">CESifo</subfield><subfield code="c">2004</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">27 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">CESifo working papers</subfield><subfield code="v">1373 : Category 9, Industrial Organisation</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Literaturverz. S. 26 - 27</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markentransfer</subfield><subfield code="0">(DE-588)4214870-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingforschung</subfield><subfield code="0">(DE-588)4200055-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Prestige</subfield><subfield code="0">(DE-588)4076334-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Prestige</subfield><subfield code="0">(DE-588)4076334-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketingforschung</subfield><subfield code="0">(DE-588)4200055-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Markentransfer</subfield><subfield code="0">(DE-588)4214870-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Peitz, Martin</subfield><subfield code="d">1967-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)113726112</subfield><subfield code="4">aut</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">CESifo working papers</subfield><subfield code="v">1373 : Category 9, Industrial Organisation</subfield><subfield code="w">(DE-604)BV013978326</subfield><subfield code="9"></subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-015386023</subfield></datafield></record></collection> |
| id | DE-604.BV022171316 |
| illustrated | Illustrated |
| index_date | 2024-07-02T16:19:54Z |
| indexdate | 2024-07-09T20:51:45Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015386023 |
| oclc_num | 535473163 |
| open_access_boolean | |
| owner | DE-706 |
| owner_facet | DE-706 |
| physical | 27 S. graph. Darst. |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | CESifo |
| record_format | marc |
| series | CESifo working papers |
| series2 | CESifo working papers |
| spelling | Hakenes, Hendrik 1971- Verfasser (DE-588)141277580 aut Umbrella branding and the provision of quality Hendrik Hakenes ; Martin Peitz Munich CESifo 2004 27 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier CESifo working papers 1373 : Category 9, Industrial Organisation Literaturverz. S. 26 - 27 Markentransfer (DE-588)4214870-4 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf Prestige (DE-588)4076334-1 gnd rswk-swf Prestige (DE-588)4076334-1 s DE-604 Marketingforschung (DE-588)4200055-5 s Markentransfer (DE-588)4214870-4 s Peitz, Martin 1967- Verfasser (DE-588)113726112 aut CESifo working papers 1373 : Category 9, Industrial Organisation (DE-604)BV013978326 |
| spellingShingle | Hakenes, Hendrik 1971- Peitz, Martin 1967- Umbrella branding and the provision of quality CESifo working papers Markentransfer (DE-588)4214870-4 gnd Marketingforschung (DE-588)4200055-5 gnd Prestige (DE-588)4076334-1 gnd |
| subject_GND | (DE-588)4214870-4 (DE-588)4200055-5 (DE-588)4076334-1 |
| title | Umbrella branding and the provision of quality |
| title_auth | Umbrella branding and the provision of quality |
| title_exact_search | Umbrella branding and the provision of quality |
| title_exact_search_txtP | Umbrella branding and the provision of quality |
| title_full | Umbrella branding and the provision of quality Hendrik Hakenes ; Martin Peitz |
| title_fullStr | Umbrella branding and the provision of quality Hendrik Hakenes ; Martin Peitz |
| title_full_unstemmed | Umbrella branding and the provision of quality Hendrik Hakenes ; Martin Peitz |
| title_short | Umbrella branding and the provision of quality |
| title_sort | umbrella branding and the provision of quality |
| topic | Markentransfer (DE-588)4214870-4 gnd Marketingforschung (DE-588)4200055-5 gnd Prestige (DE-588)4076334-1 gnd |
| topic_facet | Markentransfer Marketingforschung Prestige |
| volume_link | (DE-604)BV013978326 |
| work_keys_str_mv | AT hakeneshendrik umbrellabrandingandtheprovisionofquality AT peitzmartin umbrellabrandingandtheprovisionofquality |