Intercultural communication in business ventures illustrated by two case studies:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Freiberg
Techn. Univ. Bergakad.
2002
|
| Schriftenreihe: | Freiberg working papers
2002,03 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Zsfassung in dt. Sprache |
| Beschreibung: | II, 28 S. |
Internformat
MARC
| LEADER | 00000nam a2200000zcb4500 | ||
|---|---|---|---|
| 001 | BV022159678 | ||
| 003 | DE-604 | ||
| 005 | 20040302000000.0 | ||
| 007 | t | ||
| 008 | 020218s2002 |||| 00||| eng d | ||
| 035 | |a (OCoLC)633645715 | ||
| 035 | |a (DE-599)BVBBV022159678 | ||
| 040 | |a DE-604 |b ger | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-706 |a DE-83 |a DE-188 | ||
| 100 | 1 | |a Hinner, Michael B. |e Verfasser |0 (DE-588)120333058 |4 aut | |
| 245 | 1 | 0 | |a Intercultural communication in business ventures illustrated by two case studies |c Michael B. Hinner ; Tessa Rülke |
| 264 | 1 | |a Freiberg |b Techn. Univ. Bergakad. |c 2002 | |
| 300 | |a II, 28 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Freiberg working papers |v 2002,03 | |
| 500 | |a Zsfassung in dt. Sprache | ||
| 650 | 0 | 7 | |a Betriebsrisiko |0 (DE-588)4069395-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Globalisierung |0 (DE-588)4557997-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kulturkontakt |0 (DE-588)4033569-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Welthandel |0 (DE-588)4065365-1 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4155043-2 |a Forschungsbericht |2 gnd-content | |
| 689 | 0 | 0 | |a Kulturkontakt |0 (DE-588)4033569-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Welthandel |0 (DE-588)4065365-1 |D s |
| 689 | 1 | |5 DE-604 | |
| 689 | 2 | 0 | |a Betriebsrisiko |0 (DE-588)4069395-8 |D s |
| 689 | 2 | |5 DE-604 | |
| 689 | 3 | 0 | |a Globalisierung |0 (DE-588)4557997-0 |D s |
| 689 | 3 | |5 DE-604 | |
| 700 | 1 | |a Rülke, Tessa |e Verfasser |4 aut | |
| 830 | 0 | |a Freiberg working papers |v 2002,03 |w (DE-604)BV009546351 | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015374345&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-015374345 | ||
Datensatz im Suchindex
| _version_ | 1804136134390841344 |
|---|---|
| adam_text | I
Table of Contents
Abstract / Zusammenfassung II
1. Introduction 1
2. The Global Economy and Global Markets 2
3. The Significance of Culture and Communication 6
4. Culture, Communication, and International Marketing 11
5. Cultural Considerations in German American Business Ventures 13
6. Case Studies 14
6.1. Buderus 14
6.2. Bayer 20
7. Conclusion 25
Works Cited 27
|
| adam_txt |
I
Table of Contents
Abstract / Zusammenfassung II
1. Introduction 1
2. The Global Economy and Global Markets 2
3. The Significance of Culture and Communication 6
4. Culture, Communication, and International Marketing 11
5. Cultural Considerations in German American Business Ventures 13
6. Case Studies 14
6.1. Buderus 14
6.2. Bayer 20
7. Conclusion 25
Works Cited 27 |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Hinner, Michael B. Rülke, Tessa |
| author_GND | (DE-588)120333058 |
| author_facet | Hinner, Michael B. Rülke, Tessa |
| author_role | aut aut |
| author_sort | Hinner, Michael B. |
| author_variant | m b h mb mbh t r tr |
| building | Verbundindex |
| bvnumber | BV022159678 |
| ctrlnum | (OCoLC)633645715 (DE-599)BVBBV022159678 |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01822nam a2200457zcb4500</leader><controlfield tag="001">BV022159678</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20040302000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">020218s2002 |||| 00||| eng d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)633645715</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV022159678</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-706</subfield><subfield code="a">DE-83</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Hinner, Michael B.</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)120333058</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Intercultural communication in business ventures illustrated by two case studies</subfield><subfield code="c">Michael B. Hinner ; Tessa Rülke</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Freiberg</subfield><subfield code="b">Techn. Univ. Bergakad.</subfield><subfield code="c">2002</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">II, 28 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Freiberg working papers</subfield><subfield code="v">2002,03</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Zsfassung in dt. Sprache</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Betriebsrisiko</subfield><subfield code="0">(DE-588)4069395-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Globalisierung</subfield><subfield code="0">(DE-588)4557997-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kulturkontakt</subfield><subfield code="0">(DE-588)4033569-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Welthandel</subfield><subfield code="0">(DE-588)4065365-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4155043-2</subfield><subfield code="a">Forschungsbericht</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Kulturkontakt</subfield><subfield code="0">(DE-588)4033569-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Welthandel</subfield><subfield code="0">(DE-588)4065365-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Betriebsrisiko</subfield><subfield code="0">(DE-588)4069395-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="3" ind2="0"><subfield code="a">Globalisierung</subfield><subfield code="0">(DE-588)4557997-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Rülke, Tessa</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">Freiberg working papers</subfield><subfield code="v">2002,03</subfield><subfield code="w">(DE-604)BV009546351</subfield><subfield code="9"></subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015374345&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-015374345</subfield></datafield></record></collection> |
| genre | (DE-588)4155043-2 Forschungsbericht gnd-content |
| genre_facet | Forschungsbericht |
| id | DE-604.BV022159678 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T16:18:54Z |
| indexdate | 2024-07-09T20:51:34Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015374345 |
| oclc_num | 633645715 |
| open_access_boolean | |
| owner | DE-706 DE-83 DE-188 |
| owner_facet | DE-706 DE-83 DE-188 |
| physical | II, 28 S. |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | Techn. Univ. Bergakad. |
| record_format | marc |
| series | Freiberg working papers |
| series2 | Freiberg working papers |
| spelling | Hinner, Michael B. Verfasser (DE-588)120333058 aut Intercultural communication in business ventures illustrated by two case studies Michael B. Hinner ; Tessa Rülke Freiberg Techn. Univ. Bergakad. 2002 II, 28 S. txt rdacontent n rdamedia nc rdacarrier Freiberg working papers 2002,03 Zsfassung in dt. Sprache Betriebsrisiko (DE-588)4069395-8 gnd rswk-swf Globalisierung (DE-588)4557997-0 gnd rswk-swf Kulturkontakt (DE-588)4033569-0 gnd rswk-swf Welthandel (DE-588)4065365-1 gnd rswk-swf (DE-588)4155043-2 Forschungsbericht gnd-content Kulturkontakt (DE-588)4033569-0 s DE-604 Welthandel (DE-588)4065365-1 s Betriebsrisiko (DE-588)4069395-8 s Globalisierung (DE-588)4557997-0 s Rülke, Tessa Verfasser aut Freiberg working papers 2002,03 (DE-604)BV009546351 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015374345&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Hinner, Michael B. Rülke, Tessa Intercultural communication in business ventures illustrated by two case studies Freiberg working papers Betriebsrisiko (DE-588)4069395-8 gnd Globalisierung (DE-588)4557997-0 gnd Kulturkontakt (DE-588)4033569-0 gnd Welthandel (DE-588)4065365-1 gnd |
| subject_GND | (DE-588)4069395-8 (DE-588)4557997-0 (DE-588)4033569-0 (DE-588)4065365-1 (DE-588)4155043-2 |
| title | Intercultural communication in business ventures illustrated by two case studies |
| title_auth | Intercultural communication in business ventures illustrated by two case studies |
| title_exact_search | Intercultural communication in business ventures illustrated by two case studies |
| title_exact_search_txtP | Intercultural communication in business ventures illustrated by two case studies |
| title_full | Intercultural communication in business ventures illustrated by two case studies Michael B. Hinner ; Tessa Rülke |
| title_fullStr | Intercultural communication in business ventures illustrated by two case studies Michael B. Hinner ; Tessa Rülke |
| title_full_unstemmed | Intercultural communication in business ventures illustrated by two case studies Michael B. Hinner ; Tessa Rülke |
| title_short | Intercultural communication in business ventures illustrated by two case studies |
| title_sort | intercultural communication in business ventures illustrated by two case studies |
| topic | Betriebsrisiko (DE-588)4069395-8 gnd Globalisierung (DE-588)4557997-0 gnd Kulturkontakt (DE-588)4033569-0 gnd Welthandel (DE-588)4065365-1 gnd |
| topic_facet | Betriebsrisiko Globalisierung Kulturkontakt Welthandel Forschungsbericht |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015374345&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV009546351 |
| work_keys_str_mv | AT hinnermichaelb interculturalcommunicationinbusinessventuresillustratedbytwocasestudies AT rulketessa interculturalcommunicationinbusinessventuresillustratedbytwocasestudies |