Estimating the value of advertising:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hamburg
Univ. der Bundeswehr Hamburg, Fächergruppe Volkswirtschaftslehre
2003
|
| Schriftenreihe: | Discussion paper / University of the Federal Armed Forces Hamburg, Department of Economics
12 |
| Schlagworte: | |
| Beschreibung: | Literaturverz. S. 21 - 23 |
| Beschreibung: | 23 Bl. |
Internformat
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Datensatz im Suchindex
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| id | DE-604.BV022105331 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T16:15:29Z |
| indexdate | 2024-07-09T20:50:42Z |
| institution | BVB |
| language | English |
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| physical | 23 Bl. |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | Univ. der Bundeswehr Hamburg, Fächergruppe Volkswirtschaftslehre |
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| series2 | Discussion paper / University of the Federal Armed Forces Hamburg, Department of Economics |
| spelling | Dewenter, Ralf 1968- Verfasser (DE-588)136803229 aut Estimating the value of advertising Ralf Dewenter Estimating the valuation of advertising Hamburg Univ. der Bundeswehr Hamburg, Fächergruppe Volkswirtschaftslehre 2003 23 Bl. txt rdacontent n rdamedia nc rdacarrier Discussion paper / University of the Federal Armed Forces Hamburg, Department of Economics 12 Literaturverz. S. 21 - 23 Massenmedien (DE-588)4037877-9 gnd rswk-swf Zeitschrift (DE-588)4067488-5 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Massenmedien (DE-588)4037877-9 s DE-604 Werbung (DE-588)4065541-6 s Zeitschrift (DE-588)4067488-5 s Erscheint auch als Online-Ausgabe urn:nbn:de:gbv:705-opus-1462 (DE-604)BV049445010 University of the Federal Armed Forces Hamburg, Department of Economics Discussion paper 12 (DE-604)BV021863205 12 |
| spellingShingle | Dewenter, Ralf 1968- Estimating the value of advertising Massenmedien (DE-588)4037877-9 gnd Zeitschrift (DE-588)4067488-5 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4037877-9 (DE-588)4067488-5 (DE-588)4065541-6 |
| title | Estimating the value of advertising |
| title_alt | Estimating the valuation of advertising |
| title_auth | Estimating the value of advertising |
| title_exact_search | Estimating the value of advertising |
| title_exact_search_txtP | Estimating the value of advertising |
| title_full | Estimating the value of advertising Ralf Dewenter |
| title_fullStr | Estimating the value of advertising Ralf Dewenter |
| title_full_unstemmed | Estimating the value of advertising Ralf Dewenter |
| title_short | Estimating the value of advertising |
| title_sort | estimating the value of advertising |
| topic | Massenmedien (DE-588)4037877-9 gnd Zeitschrift (DE-588)4067488-5 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Massenmedien Zeitschrift Werbung |
| volume_link | (DE-604)BV021863205 |
| work_keys_str_mv | AT dewenterralf estimatingthevalueofadvertising AT dewenterralf estimatingthevaluationofadvertising |