Qualitative research in marketing:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chicago, Ill.
American Marketing Association
1976
|
| Schriftenreihe: | American Marketing Association monographs series
3 |
| Schlagworte: | |
| Beschreibung: | X, 76 S. |
Internformat
MARC
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| 100 | 1 | |a Bellenger, Danny N. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Qualitative research in marketing |c by: Danny N. Bellenger ; Kenneth L. Bernhardt ; Jac L. Goldstucker |
| 264 | 1 | |a Chicago, Ill. |b American Marketing Association |c 1976 | |
| 300 | |a X, 76 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a American Marketing Association monographs series |v 3 | |
| 650 | 4 | |a Marketing research | |
| 650 | 4 | |a Qualitative research | |
| 650 | 0 | 7 | |a Marktforschung |0 (DE-588)4037630-8 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marktforschung |0 (DE-588)4037630-8 |D s |
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| 700 | 1 | |a Bernhardt, Kenneth L. |e Verfasser |4 aut | |
| 700 | 1 | |a Goldstucker, Jac L. |e Verfasser |4 aut | |
| 830 | 0 | |a American Marketing Association monographs series |v 3 |w (DE-604)BV021862684 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-015318127 | ||
Datensatz im Suchindex
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| author | Bellenger, Danny N. Bernhardt, Kenneth L. Goldstucker, Jac L. |
| author_facet | Bellenger, Danny N. Bernhardt, Kenneth L. Goldstucker, Jac L. |
| author_role | aut aut aut |
| author_sort | Bellenger, Danny N. |
| author_variant | d n b dn dnb k l b kl klb j l g jl jlg |
| building | Verbundindex |
| bvnumber | BV022103251 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.2 |
| callnumber-search | HF5415.2 |
| callnumber-sort | HF 45415.2 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 QP 611 |
| ctrlnum | (OCoLC)2035250 (DE-599)BVBBV022103251 |
| dewey-full | 658.8/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 |
| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV022103251 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T16:15:22Z |
| indexdate | 2024-07-09T20:50:40Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015318127 |
| oclc_num | 2035250 |
| open_access_boolean | |
| owner | DE-706 DE-188 |
| owner_facet | DE-706 DE-188 |
| physical | X, 76 S. |
| publishDate | 1976 |
| publishDateSearch | 1976 |
| publishDateSort | 1976 |
| publisher | American Marketing Association |
| record_format | marc |
| series | American Marketing Association monographs series |
| series2 | American Marketing Association monographs series |
| spelling | Bellenger, Danny N. Verfasser aut Qualitative research in marketing by: Danny N. Bellenger ; Kenneth L. Bernhardt ; Jac L. Goldstucker Chicago, Ill. American Marketing Association 1976 X, 76 S. txt rdacontent n rdamedia nc rdacarrier American Marketing Association monographs series 3 Marketing research Qualitative research Marktforschung (DE-588)4037630-8 gnd rswk-swf Marktforschung (DE-588)4037630-8 s DE-604 Bernhardt, Kenneth L. Verfasser aut Goldstucker, Jac L. Verfasser aut American Marketing Association monographs series 3 (DE-604)BV021862684 |
| spellingShingle | Bellenger, Danny N. Bernhardt, Kenneth L. Goldstucker, Jac L. Qualitative research in marketing American Marketing Association monographs series Marketing research Qualitative research Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4037630-8 |
| title | Qualitative research in marketing |
| title_auth | Qualitative research in marketing |
| title_exact_search | Qualitative research in marketing |
| title_exact_search_txtP | Qualitative research in marketing |
| title_full | Qualitative research in marketing by: Danny N. Bellenger ; Kenneth L. Bernhardt ; Jac L. Goldstucker |
| title_fullStr | Qualitative research in marketing by: Danny N. Bellenger ; Kenneth L. Bernhardt ; Jac L. Goldstucker |
| title_full_unstemmed | Qualitative research in marketing by: Danny N. Bellenger ; Kenneth L. Bernhardt ; Jac L. Goldstucker |
| title_short | Qualitative research in marketing |
| title_sort | qualitative research in marketing |
| topic | Marketing research Qualitative research Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Marketing research Qualitative research Marktforschung |
| volume_link | (DE-604)BV021862684 |
| work_keys_str_mv | AT bellengerdannyn qualitativeresearchinmarketing AT bernhardtkennethl qualitativeresearchinmarketing AT goldstuckerjacl qualitativeresearchinmarketing |