Strategic advertising campaigns:
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chicago, Ill.
Crain Books
1984
|
| Edition: | 2. ed., 1. print. |
| Subjects: | |
| Physical Description: | 532 S. Ill., graph. Darst. |
| ISBN: | 0872510891 |
Staff View
MARC
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| 245 | 1 | 0 | |a Strategic advertising campaigns |c Don E. Schultz ; Dennis Martin ; William P. Brown |
| 250 | |a 2. ed., 1. print. | ||
| 264 | 1 | |a Chicago, Ill. |b Crain Books |c 1984 | |
| 300 | |a 532 S. |b Ill., graph. Darst. | ||
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| 700 | 1 | |a Brown, William P. |e Verfasser |4 aut | |
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Record in the Search Index
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| author | Schultz, Don E. Martin, Dennis Brown, William P. |
| author_facet | Schultz, Don E. Martin, Dennis Brown, William P. |
| author_role | aut aut aut |
| author_sort | Schultz, Don E. |
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| building | Verbundindex |
| bvnumber | BV022000354 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 QP 633 |
| ctrlnum | (OCoLC)10766450 (DE-599)BVBBV022000354 |
| dewey-full | 659.1/13 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/13 |
| dewey-search | 659.1/13 |
| dewey-sort | 3659.1 213 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 2. ed., 1. print. |
| format | Book |
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| id | DE-604.BV022000354 |
| illustrated | Illustrated |
| index_date | 2024-07-02T16:11:21Z |
| indexdate | 2024-07-09T20:49:03Z |
| institution | BVB |
| isbn | 0872510891 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015214881 |
| oclc_num | 10766450 |
| open_access_boolean | |
| owner | DE-706 |
| owner_facet | DE-706 |
| physical | 532 S. Ill., graph. Darst. |
| publishDate | 1984 |
| publishDateSearch | 1984 |
| publishDateSort | 1984 |
| publisher | Crain Books |
| record_format | marc |
| spelling | Schultz, Don E. Verfasser aut Strategic advertising campaigns Don E. Schultz ; Dennis Martin ; William P. Brown 2. ed., 1. print. Chicago, Ill. Crain Books 1984 532 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Campagnes publicitaires Advertising campaigns Werbung (DE-588)4065541-6 gnd rswk-swf Werbeplanung (DE-588)4130474-3 gnd rswk-swf Werbekampagne (DE-588)4134093-0 gnd rswk-swf Werbekampagne (DE-588)4134093-0 s DE-604 Werbeplanung (DE-588)4130474-3 s 1\p DE-604 Werbung (DE-588)4065541-6 s 2\p DE-604 Martin, Dennis Verfasser aut Brown, William P. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Schultz, Don E. Martin, Dennis Brown, William P. Strategic advertising campaigns Campagnes publicitaires Advertising campaigns Werbung (DE-588)4065541-6 gnd Werbeplanung (DE-588)4130474-3 gnd Werbekampagne (DE-588)4134093-0 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4130474-3 (DE-588)4134093-0 |
| title | Strategic advertising campaigns |
| title_auth | Strategic advertising campaigns |
| title_exact_search | Strategic advertising campaigns |
| title_exact_search_txtP | Strategic advertising campaigns |
| title_full | Strategic advertising campaigns Don E. Schultz ; Dennis Martin ; William P. Brown |
| title_fullStr | Strategic advertising campaigns Don E. Schultz ; Dennis Martin ; William P. Brown |
| title_full_unstemmed | Strategic advertising campaigns Don E. Schultz ; Dennis Martin ; William P. Brown |
| title_short | Strategic advertising campaigns |
| title_sort | strategic advertising campaigns |
| topic | Campagnes publicitaires Advertising campaigns Werbung (DE-588)4065541-6 gnd Werbeplanung (DE-588)4130474-3 gnd Werbekampagne (DE-588)4134093-0 gnd |
| topic_facet | Campagnes publicitaires Advertising campaigns Werbung Werbeplanung Werbekampagne |
| work_keys_str_mv | AT schultzdone strategicadvertisingcampaigns AT martindennis strategicadvertisingcampaigns AT brownwilliamp strategicadvertisingcampaigns |